Ashleigh Bevan
Wollongong,NSW
Summary
Creative and data-driven candidate with extensive knowledge of marketing strategies and media research. Passionate about driving brand awareness and product performance. Skilled at tracking marketing trends and interpreting results to develop innovative new procedures.
Overview
15
15
years of professional experience
Work History
Group Marketing Coordinator
Redcape Hotel Group
2023.02 - Current
- Oversaw the marketing operations across 30 hospitality venues
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
- Developed and tracked performance indicators to measure results of marketing campaigns.
- Created and managed marketing budgets to monitor expenditures, control costs and increase ROI.
- Created and managed social media campaigns to increase brand engagement.
Portfolio Marketing Coordinator
Redcape Hotel Group
2021.04 - 2023.02
- Assisted a portfolio of 11 venues with digital, internal and external marketing
- Led team of venue marketing coordinators, offering mentoring and coaching to build knowledge and skills.
- Boosted brand awareness with target customer demographics with social, print, internal, and email campaigns.
Assistant Manager/Marketing Coordinator
Redcape Hotel Group
2020.07 - 2021.04
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Oversaw internal, digital and external marketing for the venue, aligning to brand strategy and guidelines
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Mentored team members to enhance professional development and accountability in workplace.
- Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Employment Consultant
APM Employment Services
2019.08 - 2020.07
- Managed caseloads of up to 60 monthly clients in search of gainful employment.
- Interviewed clients and administered skills assessments to determine employability.
- Enhanced candidates' potential to find employment by teaching job search skills and holding mock interviews.
- Reviewed, tracked and coordinated employment referrals.
Team Leader
Stellar BPO
2016.01 - 2019.08
- Monitored team performance and provided constructive feedback to increase productivity and maintain quality standards.
- Supervised team members to confirm compliance with set procedures and quality requirements.
- Worked with team to identify areas of improvement and devised solutions based on findings.
- Established open and professional relationships with team members to achieve quick resolutions for various issues.
- Conducted training and mentored team members to promote productivity, accuracy, and commitment to friendly service.
Guest Services Agent
Novotel
2015.03 - 2016.01
- Greeted guests upon arrival and offered assistance.
- Assisted guests with check-ins, account inquiries and any additional services needed.
- Maintained consistent positive customer feedback.
- Responded to incoming guests, telephone calls and email inquiries with efficiency and professionalism.
Customer Experience Representative
Illawarra Master Builders Club
2008.11 - 2015.03
- Served high customer volumes during special events, nights, and weekends.
- Performed opening and closing duties, printing sales reports, setting up for incoming shift, preparing cash drawers, and taking inventory.
- Managed event logistics and operations.
- Consulted with customers to determine objectives and requirements for events.
Education
Cert IV Marketing And Communication
Monarch Institute
Melbourne, VIC06.2024
Diploma of Leadership And Management
Australian College of Commerce & Management
Wollongong, NSW06.2019
High School Diploma -
Figtree High School
Figtree, NSW11.2004
Skills
- Campaign Development
- Strategic Planning
- Project Management
- Digital Marketing
- Proofreading
- Copywriting
- Market Research
- MS Office Suite
- Teamwork and Collaboration
Timeline
Group Marketing Coordinator
Redcape Hotel Group
2023.02 - Current
Portfolio Marketing Coordinator
Redcape Hotel Group
2021.04 - 2023.02
Assistant Manager/Marketing Coordinator
Redcape Hotel Group
2020.07 - 2021.04
Employment Consultant
APM Employment Services
2019.08 - 2020.07
Team Leader
Stellar BPO
2016.01 - 2019.08
Guest Services Agent
Novotel
2015.03 - 2016.01
Customer Experience Representative
Illawarra Master Builders Club
2008.11 - 2015.03
Cert IV Marketing And Communication
Monarch Institute
Diploma of Leadership And Management
Australian College of Commerce & Management
High School Diploma -
Figtree High School
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