Ashleigh Johnson
Halekulani,Australia
Summary
I am a highly organised and proactive professional with over 10 years of experience as an Executive Assistant and Events Management, supporting senior leadership and delivering high-quality corporate and social events. My background combines strong administrative expertise with hands-on event coordination and strategic planning, ensuring seamless execution from concept to completion. With additional skills in marketing, I’ve successfully contributed to campaign development, social media engagement, and promotional content to enhance brand visibility and audience reach.
Overview
17
17
years of professional experience
Work History
Marketing Executive
Pullman Magenta Shores Resort
09.2023 - 12.2024
- Interaction with followers within all social media channels, including Twitter, Facebook and Instagram.
- Communicating with Accor Marketing to adhere to brand and graphic guidelines.
- Plan the annual marketing calendar for all market segments, including analysis, planning, execution, and generating reports on the return on investment.
- Coordinated film crew operations, staging, and photography logistics on-site to support promotional media production following resort renovations.
- Manage the website and social media pages of PMSR, which includes adding and updating content, as well as third-party websites.
- Planned, executed, and monitored targeted social media campaigns to enhance brand visibility and engagement.
- Leading the monthly marketing meeting with a full update on the marketing plan, calendar of events, and planned promotional activities for needed periods.
- Experience in creating, editing, and proofreading compelling advertising copy across various channels.
- Familiar with Photoshop, Adobe Suite, and Canva.
- Proven ability to manage multiple priorities through strong organisational and time-management skills.
- Proactively identified and leveraged advertising opportunities across social media platforms to increase brand awareness and drive engagement for the hotel.
- Sourced and pitched influencer collaborations to enhance brand visibility and campaign impact.
- Created and managed monthly EDM campaigns tailored for hotel guests, spa clients, and local residents to promote services, offers, and events.
Administration Executive
Pullman Magenta Shores Resort
01.2020 - 01.2023
- Performed administrative duties such as filing, data entry, and scheduling meetings for the General Manager and department heads.
- Liaison for all owner relations on behalf of the General Manager.
- Empty the PO box, and send mail as required.
- Managed end-of-month procedures, including counting floats, voucher reconciliation on golf club vouchers, etc.
- Managed employee records in accordance with company policies and applicable laws.
- I served as Chairperson for WHS meetings, guiding safety policy reviews and team engagement.
- Monitored inventory levels of office supplies and placed orders when necessary.
- Processed incoming mail, distributed correspondence to relevant departments or individuals.
- Reviewed invoices for accuracy before submitting them for payment processing.
- Coordinated travel arrangements for staff members on business trips.
- Ensured compliance with company policies through regular audits.
- Assisted with event planning, including organising catering services and coordinating logistics.
Conference & Events Coordinator
Pullman Magenta Shores Resort
01.2016 - 01.2020
- Received and converted incoming enquiries to facilitate prompt responses.
- Followed up on sent proposals to ensure timely feedback from clients.
- Tracked lost business opportunities to identify areas for improvement.
- Conducted team meetings to brainstorm strategies for achieving targets and maximising revenue.
- Collaborated with internal departments, including IT, audio visual, and engineering, to ensure successful event execution.
- Developed strong customer relationships to thoroughly understand needs and expectations.
- Managed the budgeting process for all events, ensuring costs were kept within allocated limits.
- Trained new employees to enhance team performance and knowledge.
- Welcomed clients at all functions, ensuring a professional and positive experience.
- Conducting site inspections.
- Hosting, promoting, and attending networking functions.
Contact Centre Operator
Lube Mobile
01.2015 - 01.2016
- Developed effective working relationships with team members across multiple departments.
- Stayed current on relevant product and service offerings as well as competitor pricing models.
- Quoted mechanical repairs and services to ensure precise cost estimations.
- Managed customer enquiries, providing swift and accurate responses.
- Scheduled services and repairs on a national scale, ensuring timely execution.
- Consistently met weekly targets through strategic planning and execution.
Senior Conference and Events Executive
Accor Hotels Sydney Olympic Park
01.2014 - 12.2014
- Solely managed high-profile sporting teams for Pullman, Novotel, and Ibis Sydney Olympic Park.
- Oversaw key relationships with Accor accounts to enhance collaboration.
- Delivered accurate reporting on contracted business production metrics.
- Coordinated major events, including NRL Grand Final and V8 Supercars, ensuring successful execution.
- Facilitated all aspects of conferences and events, maintaining high standards.
- Conducted client meet-and-greet sessions to foster positive relationships.
- Liaised with clients to prepare detailed Event Orders efficiently.
- Collaborated with finance department to ensure timely account settlements.
Conference & Event Sales Executive
Accor Hotels Sydney Olympic Park
01.2013 - 01.2014
- Received and converted incoming enquiries to facilitate prompt responses.
- Followed up on sent proposals to ensure timely feedback from clients.
- Tracked lost business opportunities to identify areas for improvement.
- Conducted team meetings to brainstorm strategies for achieving targets and maximising revenue.
- Collaborated with internal departments, including IT, audio visual, and engineering, to ensure successful event execution.
- Developed strong customer relationships to thoroughly understand needs and expectations.
- Managed the budgeting process for all events, ensuring costs were kept within allocated limits.
- Trained new employees to enhance team performance and knowledge.
- Welcomed clients at all functions, ensuring a professional and positive experience.
- Conducting site inspections.
- Hosting, promoting, and attending networking functions.
Conference & Event Executive
Accor Hotels Sydney Olympic Park
01.2011 - 01.2013
- Coordinate end-to-end planning and delivery of conferences, meetings, and corporate events.
- Liaise with clients to understand event requirements, budgets, and objectives.
- Source, negotiate, and manage relationships with venues, suppliers, and vendors.
- Develop and manage event budgets, ensuring cost efficiency and profitability.
- Create and maintain detailed event timelines, schedules, and run sheets.
- Oversee event logistics, including AV, catering, accommodation, and transport.
- Manage on-site execution to ensure smooth delivery and client satisfaction.
- Work closely with marketing teams to promote events through digital and traditional channels.
- Prepare post-event reports, feedback summaries, and evaluations for continuous improvement.
- Ensure compliance with health, safety, and risk management requirements.
- Provide exceptional customer service to clients, sponsors, and attendees.
- Support senior event managers or team leaders, as required, on larger-scale events.
Food and Beverage Attendant
Accor Hotels Sydney Olympic Park
08.2010 - 01.2011
- Demonstrated knowledge of menu items by providing detailed descriptions upon request from guests.
- Provided exceptional customer service to guests, ensuring their satisfaction with food and beverages.
- Cleaned spills immediately using appropriate methods per company policy.
- Displayed a thorough understanding of alcoholic beverages by recommending appropriate selections based on customer preferences.
- Communicated effectively with kitchen staff regarding customer orders.
- Performed opening, closing duties such as setting up tables, chairs, checking equipment operation, counting money in register drawers.
- Responded quickly to customer complaints or special requests in a professional manner.
Contact Centre Operator
Lube Mobile
12.2009 - 08.2010
- Developed effective working relationships with team members across multiple departments.
- Stayed current on relevant product and service offerings as well as competitor pricing models.
- Quoted mechanical repairs and services to ensure precise cost estimations.
- Managed customer enquiries, providing swift and accurate responses.
- Scheduled services and repairs on a national scale, ensuring timely execution.
- Consistently met weekly targets through strategic planning and execution.
Food and Beverage Attendant
Waldorf Pennant Hills Apartment Hotel
01.2008 - 12.2009
- Demonstrated knowledge of menu items by providing detailed descriptions upon request from guests.
- Provided exceptional customer service to guests, ensuring their satisfaction with food and beverages.
- Cleaned spills immediately using appropriate methods per company policy.
Education
Diploma - Events Management
Baulkham Hills TAFE
01.2011
Certificate II - Events Management
Hornsby TAFE
01.2009
Higher School Certificate -
Mount St Benedict College
01.2009
Certificate II - Photography
Hornsby TAFE
01.2008
Skills
- Event Planning & Execution
- Administrative Support & Office Management
- Budgeting & Vendor Coordination
- Marketing & Promotional Campaigns
- Client Relationship Management
- Social Media & Digital Marketing
- Microsoft Office Suite
- Excellent Communication & Interpersonal Skills
- Time Management & Multitasking
- Problem-Solving & Attention to Detail
- Team Collaboration & Leadership
References
- Carly Allen, 0450 188 545
- Tanya Nicole, 0447 480 333
Accor Accreditations
- Academie Accor – 'So you think you can sell'
- Academie Accor – 'So you think you can Negotiate'
- Nominated for Raising Star for my role in Conference & Events Sales Executive
Timeline
Marketing Executive
Pullman Magenta Shores Resort
09.2023 - 12.2024
Administration Executive
Pullman Magenta Shores Resort
01.2020 - 01.2023
Conference & Events Coordinator
Pullman Magenta Shores Resort
01.2016 - 01.2020
Contact Centre Operator
Lube Mobile
01.2015 - 01.2016
Senior Conference and Events Executive
Accor Hotels Sydney Olympic Park
01.2014 - 12.2014
Conference & Event Sales Executive
Accor Hotels Sydney Olympic Park
01.2013 - 01.2014
Conference & Event Executive
Accor Hotels Sydney Olympic Park
01.2011 - 01.2013
Food and Beverage Attendant
Accor Hotels Sydney Olympic Park
08.2010 - 01.2011
Contact Centre Operator
Lube Mobile
12.2009 - 08.2010
Food and Beverage Attendant
Waldorf Pennant Hills Apartment Hotel
01.2008 - 12.2009
Diploma - Events Management
Baulkham Hills TAFE
Certificate II - Events Management
Hornsby TAFE
Higher School Certificate -
Mount St Benedict College
Certificate II - Photography
Hornsby TAFE
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