Summary
Overview
Work History
Education
Skills
Courses
Timeline
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Ashleigh Stead

Ashleigh Stead

Sydney

Summary

Hardworking and dedicated media professional, highly skilled and experienced in digital and social media planning, buying and strategy, specialising in Entertainment and Retail industry clients.


Skilled in campaign management, communicating across multiple stakeholders to ensure that campaign launches for new shows, films or sales happen efficiently, smoothly and successfully, maintaining only the best relationships with my team and my clients.

Overview

6
6
years of professional experience

Work History

Senior Investment Executive

Rufus, Powered by Initiative
01.2024 - Current

Key client lead for Prime Video, Amazon's streaming service, leading planning across some of the most successful launches for Prime Video to date, including Fallout, the ICC Men's Cricket World Cup and The Lord of The Rings: Rings of Power S2.


Day to day management and social planning lead for pro bono campaign, FUCC IT, in support of Cancer Chicks, aiming to raise awareness and much needed funds for young women battling cancer.


Entrant into the 2024 Cannes Young Lions competition.

Senior Digital Executive

Rufus, Powered by Initiative
04.2023 - 01.2024

Key digital client lead for Prime Video, Amazon's streaming service, leading social and digital planning across award winning and award nominated campaigns:

  • Class of '07: Silver in Best Use of Publishing at the Festival of Media APAC Awards, nominated for Best Content Strategy at the 2023 Media Federation Awards. Shortlisted for Best Integrated Campaign and Best Content Amplification Strategy at the 2024 Media Federation Awards
  • Gen V: Mediaweek Ad Placement of the Month for November 2023, Gold in Best Use of E-Sports and Gaming at the Festival of Media APAC Awards.
  • Daisy Jones and the Six: Shortlisted for Best Integrated Campaign at the 2024 Media Federation Awards
  • Empower with Flowers: Shortlisted for Best ESG Campaign at the 2024 Media Federation Awards


Planning lead across Prime Video's first pro-bono campaign, Empower with Flowers, in support of women fleeing domestic violence.


Selected as one of 40 emerging leaders to take part in Yahoo Academy's 2023 class.


Entrant into the 2023 NGEN Award at the Media Federation Awards.


Selected as one of 20 guests to join a fireside conversation with Snap founders, Evan Spiegel and Bobby Murphy.

Digital Executive

Rufus, Powered by Initiative
04.2022 - 04.2023

Key client lead for Prime Video, Amazon's streaming service, leading social and digital planning and buying across award winning and market first campaigns:

  • The Lord of the Rings: The Rings of Power: Created a Market first Snapchat Landmarker Lens, nominated for Best Use of Out of Home and Best Use of Technology at the Festival of Media APAC Awards.
  • The Boys S4: Gold in Best Use of Out of Home at the Festival of Media APAC Awards.
  • The Wheel of Time S1: Shortlisted for Innovation in Media at the 2022 Media Federation Awards.
  • The Terminal List: Winner of Best Use of Screens, Shortlisted for Best Use of Small Budget at the 2023 Media Federation Awards.

Social Associate

Rufus, Powered by Initiative
05.2021 - 04.2022

Further information available on request.

Optical Dispenser

OPSM
04.2018 - 04.2021

Further information and references available on request.

Education

Bachelor of Digital And Social Media -

University of Technology Sydney
Sydney, NSW
10.2020

Bachelor of Sound And Music Design -

University of Technology Sydney
Sydney
10.2017

High School Diploma -

Montgrove College
Orchard Hills
10.2016

Skills

  • Relationship Building
  • Leadership
  • Fast Learner
  • Excellent Communication
  • Time Management
  • Highly Motivated
  • Media Strategy
  • Project Planning

Courses

  • Digital Foundations Certificate 2 - Media Federation of Australia
  • Digital Foundations Certificate 1 - Media Federation of Australia
  • TikTok Academy - TikTok
  • Certified Media Buying Professional - Meta


Timeline

Senior Investment Executive

Rufus, Powered by Initiative
01.2024 - Current

Senior Digital Executive

Rufus, Powered by Initiative
04.2023 - 01.2024

Digital Executive

Rufus, Powered by Initiative
04.2022 - 04.2023

Social Associate

Rufus, Powered by Initiative
05.2021 - 04.2022

Optical Dispenser

OPSM
04.2018 - 04.2021

Bachelor of Digital And Social Media -

University of Technology Sydney

Bachelor of Sound And Music Design -

University of Technology Sydney

High School Diploma -

Montgrove College
Ashleigh Stead