ASHLEY MERRETT
Treeby,WA
Summary
Dynamic and results-oriented Engagement Professional with extensive experience in the telecommunications industry and a background working closely with local government authorities. Proficient in developing and executing strategic initiatives to foster meaningful relationships with diverse internal and external stakeholders. Adept at leveraging effective communication, innovative outreach strategies, and social responsibility initiatives to enhance brand reputation and drive positive social impact. Skilled in coordinating events, managing partnerships, and advocating for community needs while aligning with organizational objectives. Proven ability to analyze stakeholder feedback and implement actionable solutions to enhance customer satisfaction and loyalty. Dedicated to driving inclusive engagement efforts that promote collaboration, trust, and long-term sustainability within the telecommunications landscape.
Overview
19
19
years of professional experience
Work History
Community Engagement Specialist
NBN Co Ltd
01.2021 - Current
- Established partnerships with local businesses and organizations for increased community engagement opportunities.
- Engaged with a diverse range of internal and external stakeholders including Local Government, Field Operations and Delivery Partners.
- Maintained and developed a technical understanding of NBN infrastructure, facilitating informed decision-making and operational effectiveness.
- Enhanced community relations by organizing and executing outreach programs and events.
- Evaluated program effectiveness through surveys and feedback sessions with participants, adapting strategies as necessary for improved results.
- Leveraged data-driven decision-making processes to optimize resource allocation throughout various programs.
- Built strong community relationships by actively participating in local events and developing strategic partnerships.
- Developed comprehensive communication plans, promoting awareness of organizational initiatives and objectives within the community.
- Evaluated program effectiveness using data-driven metrics, continuously refining approaches to maximize community impact.
Community Engagement Specialist
Crossmark Asia Pacific
04.2019 - 01.2021
- Presenting to large community groups and organizations
- Maintained and strengthened relationships with key Local Government and Community stakeholders
- Facilitated digital literacy sessions with multiple LGA's across Perth and regional WA to lift the digital capability of Western Australians
- Engage with organizations and other major stakeholders to provide key information on the role out of the nbn network
- Conferred with representatives of local governments to assess and meet community needs
- Developed and deepened partnerships with related organizations to enhance success through delivery of information sessions
- Implemented creative solutions for engaging diverse populations within the community, breaking down barriers to participation.
- Served as a liaison between the organization and government officials, promoting collaboration towards shared goals.
- Strengthened relationships between residents and local businesses through regular communication and collaboration.
- Enhanced community engagement by organizing and hosting local events.
- Enhanced community relations by organizing and executing outreach programs and events.
Marketing and Brand Specialist
Crossmark Asia Pacific
01.2017 - 03.2019
- Implemented innovative influencer marketing initiatives to expand reach and drive consumer interest.
- Improved overall customer satisfaction by closely monitoring feedback and proactively addressing concerns.
- Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
- Evaluated campaign effectiveness through data analysis, refining tactics based on findings for continued success.
- Established strong relationships with key stakeholders, fostering fruitful partnerships and collaborations.
- Researched and identified new opportunities for product and brand development.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Elevated brand experiences at trade shows and conferences by designing eye-catching booth displays.
Business Manager
Optus
06.2011 - 12.2016
- Led a team to achieve company goals and exceed targets consistently, fostering a positive work environment.
- Communicated with customers and vendors positively with particular attention to problem resolution.
- Successfully managed organizational change initiatives, minimizing disruptions to daily operations while achieving desired outcomes.
- Developed strategic partnerships with key stakeholders, leading to significant growth opportunities for the company.
- Conducted regular performance evaluations to identify areas for improvement and develop action plans for growth.
- Continuously improved operational procedures through ongoing evaluation of existing practices, incorporating feedback from team members and adopting industry best practices.
- Resolved conflicts promptly to promote positive environment for customers.
- Achieved high employee retention rates by creating an inclusive work environment where staff felt valued and supported.
- Directed workforce planning, customer retention, and customer service management for multiple locations.
- Exceeded sales targets with well-developed sales strategy and empowering team coaching.
- Modeled best practices for sales and customer service.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Senior Business Sales Consultant
Telstra
06.2010 - 06.2011
- Increased sales revenue by developing and implementing strategic sales plans tailored to client needs.
- Built long-lasting relationships with clients by providing exceptional customer service and understanding their unique business requirements.
- Collaborated with cross-functional teams to create customized solutions for clients, resulting in increased customer satisfaction and loyalty.
- Utilized CRM software to track progress towards established goals accurately while maintaining up-to-date records of all client interactions.
- Monitored performance metrics to assess the effectiveness of sales strategies and adjust accordingly, leading to continuous improvement.
- Delivered post-sale support by addressing issues promptly and ensuring client satisfaction, nurturing long-term business relationships.
- Identified new business opportunities through market research and networking activities, leading to a significant expansion of the client base.
- Tracked sales data for analysis and forecasting.
Department Supervisor
The Good Guys
07.2007 - 06.2010
- Maintained stock of items, cleanliness, organization and provided excellent customer service
- Trained new employees on overall company and department-specific policies and procedures.
- Conducted performance evaluations for employees, providing constructive feedback and identifying opportunities for growth or improvement.
- Managed a team of 4 employees, delegated tasks and held each employee accountable for completing assignments.
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
Hospitality Services Manager
Best Western - Palm Resort
01.2005 - 06.2007
- Increased customer service ratings significantly through personable service.
- Maintained a safe and welcoming environment by enforcing strict adherence to health and safety regulations within the facility.
- Collaborated with various departments to ensure seamless coordination of events and services for optimal guest experience.
- Enhanced guest satisfaction by developing and implementing effective hospitality service strategies.
- Ensured prompt resolution of guest complaints through proactive problem-solving skills combined with empathetic listening abilities.
- Directed foodservice operations including menu selection development reflecting seasonal ingredients, maintaining high standards of culinary excellence.
Education
Certificate in Engagement - IAP2
International Association For Public Participation
Australia07.2022
Professional Presentations -
Australian Institute Of Management
Adelaide, SA02.2020
Certificate III: Business Management -
North Metropolitan TAFE
Joondalup, WA04.2012
High School Diploma -
Warwick Senior High School
Perth, WA01.2004
Skills
- Public Speaking
- Written and Verbal Communication
- Stakeholder Engagement
- Partnership Building
- Issues Management and Resolution
- Thought Leadership
- Negotiation
- Relationship Management
- Networking
- Problem-Solving
- Adaptability
- Influencing
- Strategic Thinking
- Analytical Skills
- Risk Management
- Cultural Sensitivity
- Conflict of Interest Management
Timeline
Community Engagement Specialist
NBN Co Ltd
01.2021 - Current
Community Engagement Specialist
Crossmark Asia Pacific
04.2019 - 01.2021
Marketing and Brand Specialist
Crossmark Asia Pacific
01.2017 - 03.2019
Business Manager
Optus
06.2011 - 12.2016
Senior Business Sales Consultant
Telstra
06.2010 - 06.2011
Department Supervisor
The Good Guys
07.2007 - 06.2010
Hospitality Services Manager
Best Western - Palm Resort
01.2005 - 06.2007
Certificate in Engagement - IAP2
International Association For Public Participation
Professional Presentations -
Australian Institute Of Management
Certificate III: Business Management -
North Metropolitan TAFE
High School Diploma -
Warwick Senior High School
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