Ash Wallace

- Currently a senior day to day manager for clients SACHI (US), Montell2099 (NZ), Halfqueen (NZ) and previously MELODOWNZ (NZ)

- Planning and executing strategic release plans for all artists, including assistance and collaboration on creative vision and outputs/assets

- Coordinating with major labels, indie labels, and distributors based on the varying requirements of the artists

- Overarching artist marketing planning - including liaising and coordinating with PR and radio teams where relevant

- Scheduling creative and authentic social activity in collaboration with the artist and/or their social media manager

- Working closely on artist partnerships with brands and events to ensure strong client relationships are built and maintained smoothly

- Managing all day to day organisational functions for artists and their teams including scheduling, logistics, budgeting, contracted requirements for partnerships

• I am part of a self managed indie-pop artist duo called 'Foley', the growth of which recently led to my relocation to Sydney
• Released debut album 'Crowd Pleaser' in 2023 with Nettwerk Music Group and upcoming sophomore album 'That's Life, Baby!' in February 2025
• Planned and executed tours across Aotearoa and the United States, and in the planning stages of tours across Australia, the UK, and Asia
• Performed at SXSW Texas & Sydney, Bigsound
• Built relationships with editors and partnership teams at Apple Music, Youtube, Spotify, including being the global ambassador for Spotify EQUAL which featured the Times Square Billbaord opp
• Built a consistent synch portfolio including sync with The Kardashians, Uncle Bens, and Great Wolf Lodge theme park

• Cultivated a supportive environment and team around an artist who had experienced difficulty in the industry prior; built slowly to ensure a comfortable re-engagement and re-entry to being a performing artist
• Established deep relationships with the right partners to build a strong and enduring infrastructure around the artist
• Built a growth plan that suited the pace of the artist taking into account all facets of her business
• Streamlined communication between artists, agents, and producers for more efficient collaboration
• Released her first new music in 5 years, the 'Break' EP with Partisan Records, which was nominated for a Taite Music Prize in Aotearoa

• Advised and managed annual funding rounds for a team who allocate government funds to the creation of singles, albums, music videos, and music content
• Built strong relationships with various stakeholders, including industry bodies and government to increase funding opportunities for local artists
• Developed strong partnerships with local community organizations that led to new funding streams for Pasifika and Māori creatives
• Streamlined internal processes by implementing efficient systems across the organisation
• Managed website development, artist communications, and created resourced for newcomers to the industry
• Represented the organisation at seminars and events - including a tour of Aotearoa to answer educate and engage with the artist and industry community

• Developed compelling content for company website and maintained up to date member infromation
• Created the original social media channels for APRA NZ, driving user engagement and interaction with member services
• Developed interactive formats for members in New Zealand to have their questions answered anonymously on social media - to break the communication barrier and humanise APRA as a company
• Managed all communications for the Silver Scroll Awards, Professional Development Awards, Jazz Country and Kids Music Awards, and APRA Seminars and events
• Communicated direct to artist as a member services representative for all queries in the copyright space