E-Lecturing (wwweducaiotnforethiopiaorg)
Asteway Desta
Marketing Automation Professional
St Georges,SA
Summary
Driven Marketing Automation profesional with focus on digital transformation and improving user experience. Expert in business requirements gathering, journey mapping, user acceptance testing and end-user training. Accomplished at leveraging past lessons to inform future decision making. Strong experience in supporting organisations optimise processes through information systems solutions.
Overview
19
19
years of professional experience
10
10
years of post-secondary education
5
5
Certifications
Work History
Marketing Automation Lead
People's Choice
Adelaide, SA
09.2021 - Current
- Develop and deliver a Personalisation strategy that utilises the marketing technology stack, and automated member communication journeys to deliver intuitive and seamless personalised experiences (including building and maintaining. customer journeys)
- Be the expert on Marketing Cloud suite and ensure the organisation understands how they can utilise the tools to achieve business goals.
- Mange the Marketing Cloud roadmap and plan for future initiatives
- Be the broker for integrating Marketing Cloud and the Salesforce Financial Services Cloud to deliver the business outcomes.
- Ensuring we are up to date on requirements to deliver our personalisation strategy.
- Support all the Marketing Team from a technical Salesforce perspective (in conjunction with our IT partners.
- Assisting to deliver the marketing strategy, relevant to products, services, specific strategic projects and member education to achieve business outcomes
Digital Business Analyst
Jurlique
Adelaide, SA
02.2021 - 09.2021
- Evaluate business processes, anticipate requirements, uncover improvement opportunities, and partner the business leader to lead the implementation of solutions.
- Communicate with the business stakeholders to manage their requirements.
- Evaluated and adopted new technologies to address changing industry needs.
- Responsible for the functional and non-functional requirements by successfully implementing the agreed solutions.
- Developed flowcharts and diagrams to describe and lay out logical operational steps.
- Documented procedures and business processes and shared information with appropriate stakeholders.
- Presented business leaders with cost-benefit and return-on-investment estimations to drive project planning and execution.
- Lead ongoing reviews of business processes and developing optimization strategies.
- Deliver Technical Solutions and design to support the digital transformation projects, chiefly the delivery and integration of Sales Force Commerce Cloud and ongoing delivery of the Master Customer Database
Information Systems Lead
Jurlique
Adelaide, SA
10.2020 - 02.2021
- Responsible for ensuring the efficient daily support and operation of all global Information Systems.
- Responsible for solutions implementation & projects delivery in support of business strategies.
- Manager projects for the implementation of new systems as well as enhancing application functionality of the existing systems.
- Support the business processes definition, changes and mapping to ensure that they comply with the systems intended use in the organization.
- Lead the IS team to support systems operation to users in regions globally.
- Manage and develop vendor relationships for outsourced functions.
- Coordinate technical resources (local and remote) to manage resolution of complex issues.
- Identifies, screens and evaluates new solution opportunities to address unmet internal and external customer needs.
Business Analyst
Jurlique International
Adelaide, SA
01.2018 - 10.2020
- Interfaced with cross-functional teams of stakeholders, developers and technical support professionals to produce comprehensive user requirement specifications.
- Researched and resolved issues on integrity of data flow into ERP system and enterprise data warehouse.
- Created and improved business intelligence resources to facilitate insightful analysis.
- Managed testing cycles, including test plan creation, script development and co-ordination of user acceptance testing.
- Established online knowledge base to support operation by developing robust system overviews and procedures.
- Assessed impact of current business processes and proposed potential areas for improvement.
- Collaborated on all stages of systems development life-cycle, from requirements gathering to production releases.
- Implemented end user training on new systems and supervised software integration with external systems.
- Mapped processes to identify shortfalls and propose options to rectify operational inefficiencies.
- Worked closely with software development and testing team members to design and develop robust solutions to meet client requirements for functionality, scalability and performance.
Application Support Analyst
Jurlique International
Adelaide, SA
07.2016 - 12.2017
- Participated in requirements gathering sessions and translated client requirements to determine project scope.
- Translated business requirements into functional and non functional specifications.
- Demonstrated advanced knowledge of software delivery life cycle and varied delivery methodology.
- Coordinated and supported implementation with client and internal departments.
- Answered and triaged requests for assistance in order to provide top-notch support.
- Collaborated with stakeholders from concept through final delivery of product or service.
NAPLAN Online Support
Department For Education
Adelaide, SA
02.2016 - 07.2016
- Surveyed internet bandwidth and ICT devices of over 400 schools in South Australia to gauge cap[ability and capacity to conduct NAPLAN online.
- Remoting into WAN routers to pull upload and download sync speeds.
- Liaising with technical or non-technical staff at schools to solicit required information
- Organising and accurately recording collected data on database and generating reports..
- Reviewing features of NAPLAN online app for accessibility, functionality and security.
- Delivered end user training on the App as part of the preparation for NAPLAN Online trial in South Australia.
Digital Hub Trainer | Volunteer
City Of Propect
Adelaide, SA
09.2014 - 09.2015
- Prospect City Digital Hub Working in tandem with the Digital Hub Coordinator and Digital Hub Training Officer to deliver digital literacy training on current technologies.
- Providing one-on-one training on using Tablets (IOS, Android and Windows), Laptops, Max OSX, Online searching, Emailing and Social Media.
ICT & Knowledge Systems Manager
African Child Policy Forum (ACPF)
Addis Ababa, SA
03.2008 - 05.2014
- Monitoring servers, services and network resources to ensure high availability, performance, security and integrity.
- Managing IT asset inventory and software licensing compliance.
- Providing remote, email and face-to-face support.
- Delivering training on applications and IT services to users.
- Conceptualized, planned and executed original designs for wide range of online platforms.
- Developed landing pages, dashboards and online applications using content management System.
- Researched new technologies, software packages and hardware products for use in projects.
Systems Administrator
Tulane University
Addis Ababa, Ethiopia
10.2007 - 03.2008
- Implementing systems security policies to include firewalls, hosts and client access, file permissions and user accounts.
- Providing remote, email and face-to-face customer support for escalated fault diagnosis.
- Training staff on applications and database systems.
- Managing multiple linked databases to include security, data safety and disaster recovery.
Analyst Developer
YENCOMAD Construction
Addis Ababa, Ethiopia
08.2002 - 10.2007
- Analysed data processing requirements and designed systems.
- Provided Application and systems support to users.
- Managed progress, timeliness and quality of information systems projects
- Testing systems for functionality, usability and completeness.
- Authored procedures and user manuals for installation and use of developed software.
- Developed systems to meet enterprise business requirements.
Education
MBA - Telecom Management
01.2005 - 11.2007
Graduate Diploma - Computer Science
01.2002 - 11.2005
Bachelor of Science - Physics
09.1996 - 06.2000
Skills
Business Process Maping
Teamwork/ Collaboration
Test Design / planning
Data Analysis
Project Management
SQL and databases
Analytics & reporting tools
ERP Integration
Marketing Automation
Agile Methodology
Web-Based Reporting Tools
Salesforce CRM / Markeing cloud
Certification
Salesforce Marketing Cloud Administrator
Interests
Basketball
Timeline
Marketing Automation Lead - People's Choice
09.2021 - Current
Salesforce Marketing Cloud Administrator
07-2021
Digital Business Analyst - Jurlique
02.2021 - 09.2021
Agile Business Analyst
11-2020
Information Systems Lead - Jurlique
10.2020 - 02.2021
Digital Delivery with Agile
07-2019
Business Analyst - Jurlique International
01.2018 - 10.2020
Certificate IV Information Technology
12-2016
Application Support Analyst - Jurlique International
07.2016 - 12.2017
NAPLAN Online Support - Department For Education
02.2016 - 07.2016
Digital Hub Trainer | Volunteer - City Of Propect
09.2014 - 09.2015
ITIL V3 Foundation
01-2011
ICT & Knowledge Systems Manager - African Child Policy Forum (ACPF)
03.2008 - 05.2014
Systems Administrator - Tulane University
10.2007 - 03.2008
School Of Telecommunication & IT - MBA, Telecom Management
01.2005 - 11.2007
Analyst Developer - YENCOMAD Construction
08.2002 - 10.2007
HiLCoE School Of Computer Science - Graduate Diploma, Computer Science
01.2002 - 11.2005
Addis Ababa University - Bachelor of Science, Physics
09.1996 - 06.2000