Accomplished senior sales professional with a distinguished 20-year B2B career in Cyber Security, Cloud, IT, and CE sectors. Recognised for exceptional leadership, solution selling, and exceeding revenue targets. Thrives in national sales and account management roles, driving growth in dynamic industries like Fintech, SaaS, and Tier 1 retail. Adept at building strong client relationships, identifying opportunities, and achieving outstanding results. Seeking to leverage proven track record of excellence in cyber security and public cloud sales to make a significant impact and surpass expectations.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Strategic Business Development & Account Growth
Intalock Cyber Security
2023.09 - Current
Define account plans and strategies that enable sales velocity in partnership with Sales Engineers, Inside Reps, Customer Success Managers, Professional Services and Exec Sponsors.
Drive new logo growth across key verticals, Financial Services, Property, Retail.
Develop sales pipeline across, GRC, Data Security, SIEM, MDR, SOC.
Navigate the enterprise to map stakeholders, build champions, generate buy-in and close deals with C-level decision makers.
Develop and leverage customer relationships to understand use cases, create demand and expand usage within new businesses, teams and departments.
Develop quarterly and annual account plans to ensure you maximise revenue growth in your territory and exceed your customer and personal goals.
Prove out top-down selling motions & methodologies.
Key Achievements:
Created persuasive proposals to win new business opportunities successfully, resulting in substantial increases in revenue growth year over year.
Over achieved FY24 Budget achieving $2.58M in revenue @27.2% GP.
Generated $317K of new revenue within first 3 Months @ 48% GP.
Secured GPT to managed SOC and MDR with CTI uplift for 3 year term @ $820K TCV.
Drove double digit expansion across PS, MS, SOC with new logo acquisition with SCP, Phoenix, Taylor Fry.
Built out successful sales plan with key vendor partners, Splunk, Crowdstrike, Rapid7, SentinelOne, Netskope.
Exceeded professional services revenue and gross profit budget across each quarter.
Set revenue record for assurance services with 32 days billed @$77K for SCP.
Secured SCP to managed SOC/SIEM and MDR with CTI uplift for 3 year term @ $460K TCV, closed on September 2nd 2024.
CLOUD SALES MANAGER
Newfold Digital/ Anchor Australia
2022.07 - 2023.07
Develop go to market strategy for strategic partners, AWS, Cloudflare, VMware
Build out sales plan for enterprise accounts across key verticals, SaaS, Fintech, ISV, Channel Partners
Articulate Anchor's value proposition to C-Level executives and corporate decision makers
Drive Anchor growth & expand market presence, by securing 20 new logos per annum
Achieve budgeted sales, along with achieving monthly & quarterly sales targets
Be an evangelist for cloud technology, passionately advocate for its adoption and drive cloud transformations for SMB & Enterprise organisations
Achieve AWS and Cloudflare badges certifications, continually be learning & improving technical knowledge
Create solutions for new clients across 3 core Cloud partners, AWS, Cloudflare, VMware
Build & maintain key relationships within Enterprise, SMB & C-suite partners within B2B channel
Provide daily, quarterly and monthly business plans to management as requested
Forge strong collaborative relationships with internal teams, such as Product, Marketing, and Customer Success, to create tailored solutions that effectively tackle clients' individual requirements & obstacles
Effectively manage contract negotiations to ensure that customers are satisfied and readily adopt Anchor's cutting-edge technologies
Identify, nurture, close complex deals - managing end-to-end sales cycle with objective to achieve assigned sales targets
Key Achievements:
Leveraged network to create new sales opportunities, Dominos, Gale Pacific, Winc, Goodman Fielder
Secured $150K AWS deal with Catalyser for development of app & hosting across multiple AWS locations
Increased total TCV by 66% by working on 3 year fixed contract terms
Achieved targeted customer outreach of 15 meetings per week
Achieve certifications across key partner brands, 5 x sales certifications and 20 cloud based product in AWS, Cloudflare, VMware
Increased deliverable profit margin by 17% within first 12 months
Successfully developed end to end project sales program with key distribution partners, AWS, Cloudflare, VMware, Data Dog, Equinix.
NATIONAL BUSINESS DEVELOPMENT MANAGER
LG Business Solutions Australia
2021.06 - 2022.07
Drive LG Cloud & SaaS across B2B (Major Accounts + QSR)
Develop go to market strategy to expedite & maximise LG ID/IT B2B sales moving forward
Build out sales plan for enterprise accounts across key verticals, QSR, Retail, Channel Partners
Drive market share increase of 15% across key product sub-vertical of AV/IT hardware
Drive LG B2B Sales Strategies (in line with management) across key distribution accounts & key channel partners
Achieve budgeted sales of $22m p.a, along with achieving monthly & quarterly sales targets
Identify & anticipate needs of clients, deliver services that meet & exceed client expectations & commit to continuous improvement in planning, process & service
Build & maintain key relationships with Enterprise, SMB & C-suite partners within B2B channel
Manage Plan & Promote sales incentives through Distribution and Channel partners
Provide daily, quarterly and monthly business plans to management as requested
Identification, recruitment and on-boarding of new sales partners
Detailed account analysis working through opportunity pipeline and swot with key internal & external stakeholders
Develop quarterly plans for key partners to achieve sales targets & key KPI
Monitor sales performances on weekly basis of key enterprise accounts
Provide regular product competitive information, including local market trends, price movement, competitive strategies to Head of IT & B2B
Key Achievements:
Achieved 4 quarters of sales targets within first year, becoming first LG B2B employee to achieve all sales targets throughout probation period
Nominated for outstanding sales achievement award, due to receive award at start of Q3
Leveraged network to gain key enterprise accounts such as KFC, Yum, McDonald's
Secured $4.5m deal with KFC for ranging of LG outdoor digital menu boards inclusive of cloud content management software & data analytics (75%HW/25%SW)
Secured largest single B2B deal at $9.75m with Hungry Jacks for end to end digital hardware & drive thru cloud analytics software, on fully comprehensive 3 year contract
Achieved targeted customer outreach of 20 meetings per week
Established new key partnerships with Coates Signco, resulting in 50% increase in annual revenue
Increased key vertical market share by 35% within first 12 months
Overachieved FY22 sales target 6 months ahead of plan
Successfully developed end to end project sales program with key distribution partners, Dicker Data, Midwich
Leading global project team on self-serve robotics & QSR automated payment systems.
Drive double digit revenue growth across Tier 1 retailers
Delivery of financial metrics - ensuring agreed budgeted Net Sales and profit goals are met through effective management of assigned customer business
Identification, recruitment and on-boarding of new channel partners
Detailed account analysis working through opportunity pipeline and swot with key internal & external stakeholders
Quarterly business account reviews, using Miller Heiman sales methodology, (Blue Sheets)
Provide analysis, identification and qualification of opportunities across aligned portfolio of customers/leads
Daily CRM reporting on sales, inventory, financials, warehousing, purchasing and operations
Deliver product and sales presentations to new account opportunities
Key Achievements:
Secured Costco cash automation contract encompassing all stores across ANZ valued at $840K
Launched web lantern cloud software into enterprise accounts, secured 3-year end to end agreements with Costco & Woolworth's driving guaranteed revenue
Secured exclusive agreement with Servpro making Sprintquip preferred supplier to 2000 independent petrol stations
Increased retail cash automation market share by 13% within first 6 months
Achieved 150% of budget for 20/21FY
Implemented rollout of QSR Kiosk systems into Australian market
Secured Contactless Cash Kiosk into BWS, Dan Murphy stores with national pilot program.
Increased team productivity by implementing streamlined processes and effective communication strategies.
Division Manager for Sub Company (Pulse Communication) at Cyber South Data SecurityDivision Manager for Sub Company (Pulse Communication) at Cyber South Data Security