Athena Griziotis
Summary
Highly capable and forward-thinking Visual Merchandising Manager bringing strong record of accomplishments in building cohesive branding strategies across product marketing channels. Adaptable to changing trends and well versed in establishing clear directives with well organized plans. Offers history of success in leading branding initiatives to create complete store concepts. Meticulous merchandising plan development and seasonal promotions illustrated across multiple VM roles. Creative and hardworking with demonstrated success in driving sales through artistic visual displays.
Overview
7
7
years of professional experience
Work History
Regional Visual Merchandising Manager
Country Road Group
09.2021 - Current
- Responsible for image of 19 stores in NSW and their respective in-store VM teams
- Team development, detailed training plans, reviews, monthly 1+1
- Media showing development and bump in/out
- Monthly state launch and store roll out to VM directive and brand standards
- Review of in-store VM’s monthly floor layout proposals
- KPI and deadline focused
- Planning of successful window installations, seasonal key dates displays and in-store creative presentation
- Store refurbishments/refits
- Coordinate redistribution of in-store furniture/fixtures according to layout changes/updates
- Monitoring any and all directive adaptations according to stock/local market/sales/store needs
- Focus on collaboration with retail partners to ensure profitability and client experience is protected
- Sales and image reporting; country and state analysis
- Communicating VM guidelines, product and company information/changes/updates and working back with teams to ensure smooth implementation
- Ensuring application of brand standards and VM guidelines are met across all departments according to local market and store needs in a high volume environment
Visual Merchandising Manager
ZARA Pitt Street
11.2020 - 09.2021
- Responsible for the training of new VM and manager hires across stores in NSW and New Zealand
- E-comm Virtual Window curation
- Creating in depth training plans for varying roles and levels
- Product control in key Omnichannel store
- Trend report presentations/Market research
- Daily communication and weekly sales/VM report with SNR AU Image Manager
- Creating customized responsibility outlines according to level and training plan
- Managing a large team (20+ staff), building strong working relationships, adapting to different learning styles and fostering a positive and supportive working environment
Visual Merchandising Manager
ZARA Bondi Junction
01.2019 - 11.2020
- Strictly following global VM guideline direction from Spain
- Executing new VM standards and concepts each season
- Creating weekly VM sales and floor plans
- In depth product knowledge and understanding of local customer profile
- Analyzing various VM sales reports
- Making sales strategies and plans according to sales
- Planning season launch execution twice a year as well as fortnightly floor changes
- Creating/implementing detailed VM training plans across stores in both NSW and New Zealand
- Participating in multiple Pilot stores, workshops and store openings
- Adapting floor to weather changes and seasonal occasions i.e
- Chinese Luna New Year, Vogue shopping night, etc
- Clear and consistent communication with HR and store managers
- Liaising with product managers in Spain to discuss product needs, lacking areas, competitors, potential product design alterations
- Coordinating in depth plans during sales period preparation
- Maintaining a monthly staff hourly budget
- Researching competitors and reacting in store
Visual Merchandising Supervisor
ZARA
06.2017 - 12.2018
- Following manager direction via Spain guidelines and above all maintaining the brands image across all sections
- Executing all VM plans to a high standard
- Setting in store displays and mannequins
- Adapting to local market of each store within brands VM concepts
- Analyzing multiple sales reports and actioning solutions
- Maintaining a balance of product between image and commercial value
- Executing season launch twice a year as well as fortnightly floor changes
- Working closely with regional VM/commercial manager to achieve targets and implement VM strategies
- Product knowledge
- Training new junior staff
- Inventory of VM tools and materials
- Achieving department budgets
Wholesale Dispatch Coordinator
Zimmermann Wear
03.2015 - 01.2017
- Liaising with major wholesale accounts - e.g
- Net-a-Porter, Saks Fifth Avenue, Matches, Revolve, Forward, David Jones: regarding delivery dates, late styles, re-orders etc
- Managing and training staff
- Coordinating appropriate freight documentation and liaising with consulates such as Korea, Turkey, UAE when necessary
- Coordinate new and existing stock to fulfill orders
- Scheduling and tracking delivery dates with production
- Creating and updating delivery schedules and keeping to strict delivery deadlines
- Maintaining up to date with account contact and finance details
- Monitoring Free Stock and International warehouse system
- Thorough knowledge with AP21
- Assisting with Sample send out
- Completing stock take and stock investigations
Wholesale Dispatch Assistant
Zimmermann Wear
07.2014 - 03.2015
- Send out Proformas for each season/each new story drop
- Stock maintenance
- Preparing stock for delivery
- Allocating
- Daily dispatch for both international and domestic wholesale accounts
- Keeping up with delivery dates for each season as well as monitoring late styles
- Assisting with the send out of sample collections
- Preparing orders
Education
Certificate IV in Business -
FBI Fashion College
2015
Bachelor Of Visual Arts - undefined
University Of Wollongong
2011
Skills
- Color Discrimination
- Mannequin and Prop Maintenance
- Team Collaboration
- Interior and Window Display Maintenance
- Adaptability and Flexibility
- New Display Creation
- Proposal Sketching and Planning
- Critical Thinking
- Project Coordination
- Staff Training
- Keynote
- Microsoft Office
References
Upon Request
Timeline
Regional Visual Merchandising Manager
Country Road Group
09.2021 - Current
Visual Merchandising Manager
ZARA Pitt Street
11.2020 - 09.2021
Visual Merchandising Manager
ZARA Bondi Junction
01.2019 - 11.2020
Visual Merchandising Supervisor
ZARA
06.2017 - 12.2018
Wholesale Dispatch Coordinator
Zimmermann Wear
03.2015 - 01.2017
Wholesale Dispatch Assistant
Zimmermann Wear
07.2014 - 03.2015
Certificate IV in Business -
FBI Fashion College
Bachelor Of Visual Arts - undefined
University Of Wollongong
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