Summary
Overview
Work History
Education
Skills
Referees
Timeline
Generic

Aura Corraya

Sydney,NSW

Summary

With a background in Marketing and International Business, I have been working in Marketing for over 4 years. This, coupled with my experience working in retail and at Macquarie University as a Student Assistant has fostered and enhanced various new and existing skills within myself, a vital one being communication. My strength lies within my ability to empathize with others and in my desire to make a positive difference on any scale. I seek to undertake fulfilling tasks, whilst challenging myself and discovering more of the world and my place in it. My roles in marketing have allowed me to build skills in campaign management, strategic planning, achieving growth via qualified leads and much more.

Overview

6
6
years of professional experience

Work History

Marketing Executive

Study Group
Sydney, NSW
10.2021 - 12.2022
  • Led the Student Ambassador Program which involved; the recruitment of current and alumni student ambassadors, the creation of user generated content and collateral in partnership with students, reporting on results of activates conducted, planning and executing photoshoots and other online and offline events with students.
  • Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
  • Developed innovative and targeted collateral to support overall branding objectives.
  • Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
  • Preserved brand integrity by monitoring consistency and quality of marketing content.
  • Identified target audiences and devised campaigns to match target demographics and optimize results.
  • Established targets for social media platforms to reflect business objectives.
  • Coordinated and oversaw design of marketing material and promotional literature for organization.
  • Engaged, informed and supported staff on media and marketing outcomes.
  • Maintained database of files, contacts and project materials.
  • Identified value propositions and key messages for company marketing campaigns.

Marketing Executive

Sentral Pty Ltd
Sydney, NSW
04.2021 - 10.2021
  • Planned and executed various demand generation campaigns leading to the growth of the business in terms of qualified leads and awareness.
  • Managed and executed tasks related to multiple conference/trade show sponsorships. These included tasks related to pre-conference planning, presence at the conference and post-conference lead nature and follow-up.
  • Maintained and owned relationships with external stakeholders, particularly those related to related to conferences and sponsorships.
  • Preserved brand integrity by monitoring consistency and quality of marketing content. This involved regular audits of the website and marketing material.
  • Identified industry benchmarks to measure success of key digital strategy areas.
  • Managed workflow between staff, coordinating documents, planning and creative material distribution.
  • Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
  • Utilized marketing automation to carry out campaign activities on a daily basis.

Marketing Assistant

Sentral Pty Ltd
Sydney, NSW
02.2019 - 04.2021
  • Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
  • Sourced vendors for services such as video production, graphic design and materials to complete marketing objectives.
  • Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
  • Attended and managed interstate and state-based conferences which included; bump-in, bump-out, stand set-up, event attendance, lead generation, lead capture and more.
  • Managed social media presence and contributed new and innovative ideas to help build awareness and traffic.
  • Called leads to ensure their qualification.
  • Utilized marketing automation to undertake marketing activities and communications on a daily basis.

Receptionist

Sentral Pty Ltd
Sydney, NSW
07.2018 - 01.2019
  • Managed multiple tasks and met time-sensitive deadlines.
  • Answered central telephone system and directed calls accordingly.
  • Coordinated travel accommodations for staff and out-of-town visitors, including vouchers, agendas and transportation.
  • Greeted incoming visitors and customers professionally and provided friendly, knowledgeable assistance.
  • Supported various administrative duties by proofreading, transcribing and invoicing.
  • Scheduled and confirmed appointments and meetings for senior management team.
  • Restocked supplies and placed purchase orders to maintain adequate stock levels.
  • Answered and quickly redirected large volume of calls on central system.
  • Maintained building security by monitoring logbook and issuing visitor badges.
  • Resolved customer problems and complaints.
  • Oversaw inventory activities, including materials monitoring, ordering or requisition and supply stocking or re-stocking.

Student Assistant

Macquarie University
Sydney, NSW
07.2017 - 11.2018
  • Helped with administrative support by managing incoming calls, coordinating files and sorting mail.
  • Communicated effectively with faculty and staff and accepted critiques and suggestions for areas of improvement.
  • Encouraged small groups to discuss topics and explore concepts through hands-on activities.
  • Took prospective students on tours around campus and Sydney tourist destinations.
  • Provided prospective students with advice and guidance related to their future study plans.

Sales Assistant

Myer
Sydney, NSW
11.2016 - 02.2017
  • Helped customers locate products and checked store system for merchandise at other sites.
  • Used consultative sales approach to understand customer needs and recommend relevant offerings.
  • Helped customers complete purchases, locate items and join reward programs.
  • Checked pricing, scanned items, applied discounts and printed receipts to ring up customers.
  • Maintained records related to sales, returns and inventory availability.
  • Referred customers to various services by evaluating needs and providing recommendations.
  • Assisted customers with prompt and polite support in-person and via telephone.
  • Input credit and debit card payments in POS system to complete purchases.
  • Refunded payments for returned items, processed exchanges and offered store credit to achieve customer satisfaction.
  • Greeted customers and helped with product questions, selections and purchases.
  • Maintained clean sales floor and straightened and faced merchandise.

Education

Bachelor of Commerce - Business

Macquarie University
Sydney, NSW
10.2018

Skills

  • Proficient in using HubSpot CRM platform
  • Product lifecycle management
  • Story development and brand management
  • E-mail and direct mail marketing campaigns
  • Relationship building and retention
  • Social Media Engagement
  • Marketing Plan Development
  • Special events planning
  • Strategic marketing
  • Campaign management
  • Marketing plans
  • Digital marketing
  • Creative and innovative
  • Strong communicator
  • Copywriting

Referees

  • Karen Cheng

Marketing Manager at Sentral

Mobile: 0403562274

Email: karen.cheng@sentral.com.au

  • Yusuf Pingar

Head of Marketing at Sentral

Mobile: 0429546721

Email: yusufpingar@gmail.com

  • Libby Waring

International Marketing Manager at Study Group

Mobile: 0409951708

Email: libby.waring@studygroup.com


Timeline

Marketing Executive

Study Group
10.2021 - 12.2022

Marketing Executive

Sentral Pty Ltd
04.2021 - 10.2021

Marketing Assistant

Sentral Pty Ltd
02.2019 - 04.2021

Receptionist

Sentral Pty Ltd
07.2018 - 01.2019

Student Assistant

Macquarie University
07.2017 - 11.2018

Sales Assistant

Myer
11.2016 - 02.2017

Bachelor of Commerce - Business

Macquarie University

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Aura Corraya