Ausra Turner
Botany,Australia
Summary
Strategic and results-driven B2B Marketing Leader with 17+ years in the dental industry, spanning clinical practice and marketing leadership roles in consumables, equipment, and cutting-edge SaaS/AI solutions. Proven track record managing 120+ global and regional brands and driving $40M+ portfolios to sustained year-on-year growth. Adept at building integrated marketing strategies, forging strategic partnerships, and leading KOL advocacy programs that accelerate adoption and revenue. Passionate about transforming businesses through innovation, technology, and customer-centric branding that delivers measurable impact and long-term market presence.
Overview
17
17
years of professional experience
Work History
Marketing Manager - Australia & New Zealand
Dental Monitoring, SaaS
Sydney
06.2023 - Current
- Formulated and executed Integrated marketing strategies for ANZ market, driving brand awareness, lead generation and customer engagement across digital, email, social media, content, events, education and partnership initiatives.
- Planned and delivered 40+ annual events, including webinars, workshops, trade shows, industry congresses and conferences and professional education programs (peer-to-peer events), strengthening market presence, accelerating adoption of AI-powered digital dentistry solutions, generating leads and delivering positive ROI.
- Led regional campaigns and promotions, aligning with global strategy to maximise brand visibility, demand generation and customer engagement.
- Built and managed strong KOL and brand ambassador networks (regional and international), designing advocacy programs and peer-to-peer initiatives that increased product utilisation, lead generation and boosted sales conversion.
- Collaborated with Global Clinical Education team to source, publish and distribute clinical content (articles, white papers, case studies) amplifying brand credibility and professional engagement.
- Defined product positioning and messaging, analysed and provided regional insights on pricing, market trends and competitor activity to sharpen strategy and sustain competitive advantage.
- Forged strategic partnerships with orthodontic manufacturers, distributors and dental societies, expanding market influence and strengthening commercial opportunities.
- Partnered with cross-functional teams (sales, product, regulatory, legal, finance, R&D, global marketing) to localise global campaigns, optimise go-to-market strategies, facilitate product development and support successful product launches.
- Equipped Sales, Customer Success teams and Customers with B2B, B2C and sales enablement tools enhancing customer and patient engagement, adoption, and customer satisfaction.
- Built and managed regional marketing budget, with performance reporting and insights regularly delivered to senior leadership to influence strategic decisions and optimise resource allocation.
Category Manager - Endodontics
Henry Schein Australia
Sydney
10.2021 - 06.2023
- Developed and implemented category strategies for the endodontic product range, including corporate and global brands, to optimise product selection and enhance customer satisfaction.
- Analyzed market trends and consumer insights to drive strategic decision-making for category growth.
- Managed vendor relationships, negotiating contracts to secure competitive pricing and favourable terms.
- Led product assortment planning, ensuring alignment with market demands and company objectives.
- Conducted regular performance reviews of categories, identifying opportunities for improvement and innovation.
- Established strong rapport with suppliers, leading to favourable contract terms and better access to exclusive products or promotions.
- Owned promotional strategy, product portfolio, positioning, pricing, and multi-channel distribution (retail, corporate, government), while providing insights for local leadership, partners/ suppliers and New Zealand operations.
- Supported Retail, Specialist, Corporate, and Government teams with targeted promotions, market insights, and strategic guidance aligned to BU objectives.
- Managed government tender processes, ensuring compliance and competitive positioning.
- Collaborated with cross-functional teams to streamline supply chain processes, improving inventory management efficiency.
- Led digital marketing initiatives, including social media, websites, email campaigns, content, and KOL marketing. Coordinated launch of two websites in 2022 with UX, Web, and Graphic Design teams.
- Developed and executed PR events in partnership with global consumer brands (e.g., Porsche) to enhance brand visibility and positioning.
- Built and managed relationships with regional and international KOLs, fostering professional advocacy and market credibility.
- Planned and delivered customer and internal training programs, trade shows, educational events, courses, and conferences to support lead generation, engagement and professional development.
- Managed new product launches and go-to-market strategies, ensuring alignment with marketing budgets and strategic objectives.
- Strengthened and maintained a cohesive, positive image for the Endodontic BU and corporate brands nationally and internationally.
- Performed market and competitor analysis, delivering insights on trends, customer behaviour, and opportunities to inform strategy and decision-making.
- Communicated marketing strategies, updates, and opportunities to management, sales teams, and distribution partners to optimize alignment and execution.
Brand Manager
Henry Schein Australia
Sydney
02.2018 - 10.2021
- Developed and executed annual marketing plans for a diverse portfolio (+100 brands) including preventative, restorative, pain control, lab, and small equipment products (~$40-45M annual revenue of the last portfolio), driving year-on-year growth and aligning local initiatives with global suppliers’ go-to-market strategies.
- Developed and executed brand strategies, driving revenue growth, brand awareness, and market share across multiple channels.
- Negotiated and managed Distribution & Supply Agreements and rebate programs with exclusive and non-exclusive suppliers, conducting regular business reviews, performance evaluations, and KPI monitoring.
- Owned the full product lifecycle, including pricing, promotions, distribution, and inventory management, optimizing short- and long-term profitability for each brand.
- Led cross-functional collaboration with Sales (retail, specialist, corporate), Digital Marketing, UX, and Design teams to implement marketing initiatives and digital campaigns.
- Leveraged digital platforms and content marketing to amplify brand visibility and engagement, maintaining ongoing performance in collaboration with digital teams.
- Identified and launched new profitable product opportunities, informed by market trends, competitor analysis, and customer insights.
- Built inventory forecasts and managed supply chain coordination with suppliers, demand planning, procurement, and operations to ensure continuity and minimize stock obsolescence.
- Delivered internal and external training programs, supporting sales teams and distributors to drive adoption and growth across the brand portfolio.
- Developed and maintained strong KOL relationships, organizing guest lectures, educational courses, and advocacy programs to reinforce professional credibility and brand influence.
- Planned and executed trade and customer engagement events, enhancing product visibility and fostering market relationships.
Sales Support Officer
Henry Schein Australia
Sydney
05.2017 - 02.2018
- Coordinated sales support activities to the Sales department across all stages of the sales process, ensuring timely and accurate order processing, efficiency and compliance with SOX and ISO requirements.
- Collaborated with Sales and cross-functional teams to meet customer expectations, handling order entry, product specifications, promotions, delivery schedules, post-order inquiries, forward orders, and satisfaction issues.
- Maintained accurate customer records and sales data in CRM and internal systems, enabling timely reporting and informed decision-making.
- Coordinated product demonstrations and hands-on demos for customers, ensuring timely scheduling, equipment setup, and follow-up to drive product adoption and engagement.
- Coordinated communication between sales, marketing, suppliers, and customers, ensuring order fulfillment, delivery schedules, and issue resolution.
- Maximized promotional opportunities and assisted with inventory management to ensure branch operations ran smoothly and stock levels met demand. Coordinated with procurement and warehouse teams to ensure product availability and minimize order delays.
- Prepared, analysed, and maintained reports and sales data, providing insights to Sales Managers to support decision-making and performance tracking.
- Managed operational logistics, including coordination of the company car fleet, insuring compliance and availability for the sales team.
Senior Dental Assistant
Balmain Dental Clinic (Australian Institute of Implant Dentistry) & Diamond Dental Care
Sydney
03.2014 - 10.2015
- Led clinical operations, optimizing workflows to enhance efficiency, patient care quality, and team performance.
- Collaborated with dentists to ensure optimal patient care and comfort during procedures.
- Oversaw patient flow and scheduling to enhance clinic efficiency.
- Coordinated inventory and supply management, ensuring operational continuity and minimizing waste.
- Drove patient engagement initiatives, delivering education programs that improved adherence, satisfaction, and retention.
- Supported complex surgical procedures, contributing to high-quality outcomes and procedural excellence.
- Implemented and maintained compliance with infection control and safety protocols, ensuring regulatory adherence and quality assurance.
General Dentist
Max Denta, JSC Laudenta, Zarasu Dental Centre
Lithuania
06.2008 - 09.2012
- Delivered comprehensive dental care across preventive, cosmetic, restorative, endodontic, paediatric, prosthodontic and surgical procedures, ensuring high-quality patient outcomes and satisfaction.
- Led patient engagement initiatives, educating individuals on oral health, treatment options, and preventive care to drive adherence and long-term outcomes.
- Managed complex treatment planning and patient care workflows, coordinating with dental assistants, hygienists, and administrative staff to optimize clinic efficiency and service quality.
- Implemented clinical protocols and quality standards, maintaining compliance with regulatory, ethical, and infection control requirements.
- Monitored and analysed patient outcomes, using insights to improve treatment effectiveness and patient retention.
- Drove continuous professional development, adopting new treatment techniques and technologies to enhance care delivery and clinic performance.
Education
Post Graduate Diploma - Management (GradDipMgt)
Australian Institute of Business (AIB)
01.2022
Master of Science - Dentistry (MSD)
Lithuanian University of Health Sciences
01.2009
High School Diploma -
Kaunas Ausra Senior High School
01.2003
Skills
- End-to-end marketing strategy and product lifecycle management (launches, positioning, pricing, inventory)
- Market analysis, competitor insights, and portfolio direction
- Multi-channel campaign and event management (digital, social, email, webinars, conferences, trade shows, peer-to-peer events)
- Sales enablement, content development and professional education programs
- KOL engagement, strategic partnership development, and stakeholder management
- CRM (Salesforce), marketing technology tools (Adobe, Google Workspace, MS Suite, Canva, Meltwater), reporting platforms (Pigment, QuickSight, Tipalti)
- Strategic thinking, commercial acumen, and proactive problem solving
- Customer-centric approach with excellent communication and influencing skills
Training
- LMA (Leadership & Performance Development) - Effective Team Development (2019-06 to 2019-07)
- The Royal Dental Hospital of Melbourne - Fundamentals of Dentistry in Australia (2014-06 to 2014-07)
- Osstem Implant Research & Education Centre - Essential Concepts and Surgical Techniques to be Excellent Implant Implantologist (2014-05 to 2014-05)
- Osstem Implant Research & Education Centre - Osstem AIC Basic Implant Training (2023-02 to 2023-02)
- ADIA - Alternatives in fast and safe orthodontic treatment (2014-03 to 2014-03)
- ADIA - Perimplantitis prophylaxis by sealing gaps and spaces (2014-03 to 2014-03)
- Lithuanian Dental Chamber - Aesthetic restorations in anterior and posterior teeth with composites and glass ionomers (2011-10 to 2011-10)
- Lithuanian Dental Chamber - Clinical Endodontics from A to Z (2011-10 to 2011-10)
- Lithuanian Dental Chamber - Science for Dental Practice (2011-09 to 2011-09)
- Lithuanian Dental Chamber - Prosthetics on Dental Implants (2011-02 to 2011-02)
- Lithuanian Dental Chamber - Restoration of Endodontically Treated Teeth, Vertical Root Fractures, News in Paediatric Dentistry, Infection Control (2011-01 to 2023-02)
- Lithuanian Dental Chamber - Emergency Cases in Dental Practice (2010-05 to 2010-05)
- Practical Dentistry - Innovations and Problems in Dental Practice (2010-04 to 2010-04)
- Astravita, JSC & Lithuanian Dental Chamber - Mission and objectives of Modern Conservative Dentistry (2010-03 to 2010-03)
- Lithuanian Dental Chamber - Periodontology News (2010-02 to 2010-02)
- ARX Dentis, PI & Lithuanian Dental Chamber - Professional Ethics in Dental Practice (2009-04 to 2009-04)
- JSC Astravita - Treatment algorithms allowing to achieve high aesthetic results, using composite materials in the front teeth restoration, Restoration of strongly affected teeth in aesthetic zone-minimal invasion (2009-03 to 2009-03)
- ARX Dentis, PI - Aesthetic and Functional Solutions in Dentistry (2008-12 to 2008-12)
Awards & Recognition
- The Teddy Philson Team Schein Award, 2021
- Culture Champion Award, 2021
- Dental Monitoring Peer Recognition - "Excellence", 2024
- Dental Monitoring Peer Recognition - "Collaboration", 2024 & 2025
Timeline
Marketing Manager - Australia & New Zealand
Dental Monitoring, SaaS
06.2023 - Current
Category Manager - Endodontics
Henry Schein Australia
10.2021 - 06.2023
Brand Manager
Henry Schein Australia
02.2018 - 10.2021
Sales Support Officer
Henry Schein Australia
05.2017 - 02.2018
Senior Dental Assistant
Balmain Dental Clinic (Australian Institute of Implant Dentistry) & Diamond Dental Care
03.2014 - 10.2015
General Dentist
Max Denta, JSC Laudenta, Zarasu Dental Centre
06.2008 - 09.2012
Master of Science - Dentistry (MSD)
Lithuanian University of Health Sciences
Post Graduate Diploma - Management (GradDipMgt)
Australian Institute of Business (AIB)
High School Diploma -
Kaunas Ausra Senior High School