Fashion styling, creative direction, Beauty, design and social justice
Autumn-Grace Gliddon
Melbourne,Vic
Summary
Dynamic and creative Social Media Manager with a proven track record at Tm Rentals, enhancing brand presence and engagement through innovative content creation and strategic networking. Expert in campaign management and influencer collaboration, significantly boosting audience reach and interaction. Skilled in photography and videography, coupled with exceptional organizational abilities, driving successful marketing initiatives and community engagement.
Overview
2
2
years of professional experience
Work History
Social Media Manager
TM RENTALS
06.2022 - 06.2024
- Created high quality content for use on Tik Tok and Instagram reels
- Produced videos according to client specifications, including desired length, style and pace.
- Researched current trends and best practices to develop innovative and impactful campaigns.
- Photographed high-quality images for various print and digital projects.
- Digitally edited photos to enhance appearance.
- Trafficked advertisements to target audience using specific algorithms for focused exposure.
- Researched and identified new opportunities for increasing company's social media presence.
- Participated in brainstorming sessions to generate creative ideas for campaigns.
- Built relationships with industry influencers to increase brand awareness and engagement.
- Managed paid Meta advertising campaigns to reach and engage target audiences.
- Reviewed analytics to identify opportunities for improvement and develop strategies to maximize results.
- Developed and implemented crisis management strategies for social media to mitigate risks and maintain positive brand image.
- Researched and analyzed industry trends to inform search marketing strategies.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Used social media to promote events and build audience.
- Chose cover photography or artwork, selected fonts, and arranged designs to attract target readership.
Assistant to the Owner
TM RENTALS
06.2022 - 06.2024
- Answered high volume of social media and email inquiries.
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
- Handled confidential and sensitive information with discretion and tact.
- Streamlined operations and prioritized tasks, allowing senior staff to increase productivity.
- Upheld strict timetables by maintaining accurate, balanced calendars.
- Coordinated events and worked on ad hoc projects.
- Promoted team productivity by keeping supplies organized and well-stocked.
- Volunteered to help with special projects of varying degrees of complexity.
- Sourced and ordered office equipment and supplies.
- Oversaw personal and professional calendars and coordinated appointments for future events.
Production Assistant
Emerging Artist Collective
05.2024 - Current
- Supervised wardrobe, hair, and makeup needs for 30 models simultaneously on location.
- Liaised with Fashion Designers, models and other creative staff in the lead up and during the event.
- Communicated with other crew members via walkie talkies to coordinated production activities.
- Stayed alert, active, and ready to respond to any request at any time using variety of available resources.
- Supported producer by completing projects and problem resolution under tight budgets and schedule demands.
Social Media Manager
Bratzz Closet
08.2024 - Current
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.
- Managed content across multiple platforms for widest audience reach.
- Created content for websites and online publications.
- Promoted and marketed works through social media platforms.
- Produced original, creative content for promotional advertisements and marketing materials.
Education
Diploma - Social Media Marketing
Swinburne University of Technology
Melbourne, VIC12.2024
High School Diploma -
Williamstown High School - Pasco St. Campus
Williamstown, VIC12.2021
Skills
- Content Development
- Social Media Copywriting
- Campaign Management
- Brand Promotion
- Photography and Videography
- Effective Organization
- Community Engagement
- Content Creation
- Strategic Networking
- Attention to Detail
- Influencer Collaboration
- Trend Monitoring
- Interpersonal Skills
- Market Research
- Event Management
- Project Budgeting
- Brand Awareness
- Email Marketing
Interests
Timeline
Social Media Manager
Bratzz Closet
08.2024 - Current
Production Assistant
Emerging Artist Collective
05.2024 - Current
Social Media Manager
TM RENTALS
06.2022 - 06.2024
Assistant to the Owner
TM RENTALS
06.2022 - 06.2024
Diploma - Social Media Marketing
Swinburne University of Technology
High School Diploma -
Williamstown High School - Pasco St. Campus
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