Ava-Maree St John
Mona Vale,NSW
Summary
I am currently working in a dual role as a Broadcast and Branded Segments Sales Executive at Nine Network.
I am a dedicated, passionate, hard working team leader and account manager. I demonstrate success in executing strategic sales initiatives and foster client loyalty. I have excellent organisation, communication and presentation skills. I consider myself a strong asset at Nine.
Overview
5
5
years of professional experience
Work History
Broadcast & Branded Segments Sales Executive
Nine Entertainment
08.2021 - Current
- Work closely with clients such as Brand Developers, Greenstone, Chemist Warehouse, King Furniture, Commonwealth Bank, Air BnB, Carusos, Lindt and Westfield.
- Full ownership of Nine’s Branded Segment space – advertorials and infomercials as well as working across General Entertainment buying and trading.
- Working nationally across Nine Network in managing all direct clients, independent
agencies and consortium agencies to advertise their clients across Nine’s branded
segment space. - Account management of over 20 clients
- Negotiating and managing the on-air pricing, approval of pricing and invoicing clients.
- Working along side production in managing recording dates, crew, location and production fees.
- National weekly forecasting and reporting to Sales Director
- Responding to briefs from start to finish independently
- Working with budgets ranging from $10k - $2.5 Million.
- Presenting to clients and agencies of all levels
- Campaign Leader
- Strong knowledge of all Nine Broadcast and Digital Products
- Participation in cross platform briefs and PCRs
- Strong relationships with internal key stakeholders such as Nine’s Content Partnerships team, Nine Production and Nine’s internal Sales representatives.
Advertising Trading Assistant
OMD Media
07.2020 - 07.2021
- Have worked closely with clients such as Apple and Sony.
- Extensive knowledge and understanding of media concepts, terminology, media calculations, media trading and execution of key media tools/platforms.
- Responsible for day-to-day account management and implementation of campaigns.
- Administrative services such as preparation of WIPs and project reports.
- Checking both booking confirmations and pre-times, campaign monitoring, post analysis matching and reporting.
- Deliver competitor reporting and insight via industry tools (AQX Fusion and Nielsen).
- Media campaign delivery tracking.
- Providing assistance to the team during invoicing and reconciliation, financial administration.
- Generate creative ideas within my role accountabilities and actively contribute to idea generation and optimization.
- Have worked with TV, BVOD and Print advertising.
Have built solid relationships with clients and media partners across the Sales - Assistant, Sales Executive and Trading Manager levels.
PR, Marketing and Communications Intern
Swarovski
08.2019 - 12.2019
- Assisting with media, influencers and stylists with editorial requests.
- Managing the PR editorial reports and EDMs.
- Assisting the marketing department and the VM & events team.
- Planning, organizing and assisting in Swarovski PR Events such as the ‘Swarovski 2020 Gifting Suite’.
Education
Bachelor of Communications - Media And Production
University of Technology Sydney
Sydney, NSW05-2019
Skills
- Sales strategy
- Client relationships
- Sales presentations
- Negotiation skills
- Sales forecasting
- Revenue growth
- Product knowledge
- Sales planning
- Account management
- Sales reporting
- Team collaboration
- Sales training
- Pipeline management
- Sales campaigns
- Cross-selling skills
- Relationship building
- Networking skills
Timeline
Broadcast & Branded Segments Sales Executive
Nine Entertainment
08.2021 - Current
Advertising Trading Assistant
OMD Media
07.2020 - 07.2021
PR, Marketing and Communications Intern
Swarovski
08.2019 - 12.2019
Bachelor of Communications - Media And Production
University of Technology Sydney
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