Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
LANGUAGES
LINKS
Hobbies and Interests
Work Availability
Timeline
Generic
Avish Lamba

Avish Lamba

sydney,NSW

Summary

Digital Marketing Consultant & Content Creator with 6 years of experience in crafting impactful digital strategies and content for over 100 brands. Expertise in campaign management, Google Ads, and visual storytelling has led to significant improvements in brand engagement and sales. Passionate about leveraging cutting-edge digital tools to drive brand growth and innovation.

Results-driven marketing professional with extensive experience in creating and implementing innovative digital marketing strategies. Known for delivering impactful campaigns that align with business goals and exceed expectations. Highly collaborative and reliable, with a focus on achieving measurable outcomes and adapting to dynamic business needs.

Overview

6
6
years of professional experience
6
6
Certification

Work History

DIGITAL MARKETING CONSULTANT & CONTENT CREATOR

Freelance
03.2019 - Current
  • Increased website traffic by implementing effective search engine optimization strategies.
  • Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
  • Cultivated strong client relationships through regular communication and providing valuable insights on campaign performance.
  • Developed data-driven marketing strategies, resulting in increased customer engagement and retention.
  • Boosted brand awareness through the creation and management of engaging social media campaigns.
  • Created compelling blog content to position the company as an industry thought leader and attract organic website traffic.
  • Continuously educated self on latest industry trends and best practices, ensuring the company''s digital marketing strategies remained up-to-date and effective.
  • Coordinated influencer partnerships, leading to increased brand visibility and consumer trust in the product or service offering.
  • Implemented A/B testing methods to enhance the effectiveness of online advertisements and landing page designs.
  • Conducted regular competitor analysis, adapting tactics as needed to maintain a competitive edge in the marketplace.
  • Created and delivered innovative, strategic marketing programs for clients with focus on events, digital marketing and social media.

MARKETING INTERN

W Sydney
03.2025 - 06.2025
  • Assisted in creating written, video, and image content for marketing channels.
  • Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
  • Researched interesting and relevant content to capture interest and improve site traffic.
  • Researched competitor trends and interpreted findings to report conclusions to supervisors.
  • Conducted market research to identify target audiences and optimize marketing efforts.
  • Assisted in the planning and execution of successful product launch events.
  • Tracked campaign performance metrics to identify areas for improvement and adjust strategies.
  • Enhanced social media engagement through regular posting and audience interaction.
  • Analyzed campaign performance data to identify areas for improvement and optimize future efforts.
  • Created database of marketing assets, streamlining process of material selection for campaigns.
  • Assisted in developing social media advertising campaigns that significantly increased online engagement.
  • Assisted in budget tracking for marketing projects, ensuring expenditures remained within allocated funds.
  • Conducted market research to identify trends, enabling team to adjust marketing strategies effectively.

RETAIL ASSISTANT

Boss DFO Homebush
10.2024 - 06.2025
  • Used POS system to process sales, returns, online orders, and gift card activations.
  • Greeted customers, helped locate merchandise, and suggested suitable options.
  • Stocked merchandise, clearly labeling items, and arranging according to size or color.
  • Maintained tidy and organized store environment to comply with cleanliness standards.
  • Collaborated with team members to accomplish sales goals and improve overall store performance.
  • Interacted with customers proactively, identifying needs and offering suitable product recommendations.
  • Provided exceptional support during peak hours by managing long queues and multitasking effectively under pressure.
  • Assisted in visual merchandising, creating attractive displays that stimulated purchase desire.

BRAND AMBASSADOR

Gaston Management
09.2023 - 06.2025
  • Increased positive word-of-mouth referrals through genuine, personalized customer interactions and excellent product knowledge.
  • Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials and presentations.
  • Enhanced brand recognition by executing promotional events and engaging customers with product demonstrations.
  • Boosted sales through effective collaboration with store staff to promote products in high-traffic areas.
  • Showed understanding of customer's personal style and preferences when offering product advice.
  • Engaged, educated, and befriended customers to deliver amazing shopping experience.

Education

MBA - Marketing

University of Technology Sydney
Sydney, NSW
06.2025

BACHELOR OF COMPUTER APPLICATION - Data Science & Machine Learning

Manipal University Jaipur
Jaipur India
08.2022

Skills

  • Performance marketing expertise
  • Keyword research analysis
  • Communication and writing skills
  • Content strategy development
  • Data-driven decision making
  • Social media activities
  • Strategic planning
  • Social media marketing
  • Marketing strategies
  • Influencer marketing strategies
  • Team collaboration
  • Digital marketing strategy

Accomplishments

  • Featured model in The Iconic Diversity Campaign; interviewed on Channel 10 for contributions to diversity in fashion
  • Interviewed by Business World in “What’s The Risk?” on brand risk, influencer ethics, and digital marketing strategy
  • Built a personal brand with 50K+ collaborated Instagram followers, growing organically through high-quality content and storytelling
  • Partnered with Snitch on a viral influencer campaign attained 6M+ views, resulting in a 59% sales increase and full category sell-out

Certification

  • LVMH INSIDE Certificate – LVMH, July 2025
    Completed brand immersion training exploring luxury brand management, heritage, and innovation within the LVMH Group.
  • Google Skillshop Certifications – Issued July 2025
    Google Ads Apps
    Google Ads Display
    AI-powered Performance Ads
    AI-powered Shopping Ads
    Google Ads Creative
    Google Analytics
    (All valid as of July 2025)

LANGUAGES

English (Native), Hindi (Native).

LINKS

LinkedIn: linkedin.com, MY ARTICLE: www.businessworld.in.

Hobbies and Interests

Content Creation & Storytelling – Passionate about crafting engaging short-form video and visual narratives across lifestyle, fashion, and travel., Cooking & Culinary Experimentation – Love exploring global cuisines and creating fusion recipes at home; enjoy curating food content that blends taste and aesthetics., Trendspotting & Brand Strategy – Constantly tracking digital trends, viral campaigns, and influencer strategies to stay ahead in the marketing landscape., Modelling & Visual Direction – Skilled in on-camera presence, pose design, and creative direction; frequently collaborate on couple shoots and campaigns., Travel & Cultural Immersion – Curious explorer of new cities and hidden gems; love capturing and sharing unique local experiences., Fitness & Wellness – Prioritise daily movement, clean nutrition, and mindfulness to stay balanced physically and mentally.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse

Timeline

MARKETING INTERN

W Sydney
03.2025 - 06.2025

RETAIL ASSISTANT

Boss DFO Homebush
10.2024 - 06.2025

BRAND AMBASSADOR

Gaston Management
09.2023 - 06.2025

DIGITAL MARKETING CONSULTANT & CONTENT CREATOR

Freelance
03.2019 - Current

MBA - Marketing

University of Technology Sydney

BACHELOR OF COMPUTER APPLICATION - Data Science & Machine Learning

Manipal University Jaipur

Similar Profiles

CREATE PROFILE
Avish Lamba