Ayda Nehme
Sydney,NSW
Summary
Experienced customer service professional with over 25 years of expertise in skincare, client care, and personalized product recommendations. A proven track record in delivering exceptional customer experiences, building strong client relationships, and fostering trust through tailored advice. Skilled in handling inquiries, resolving issues, and creating seamless customer journeys.
Overview
25
25
years of professional experience
Work History
Owner/Operator
BeautiLAB.co
01.2021 - Current
- Provided personalized skincare consultations, services and product recommendations
- Managed daily operations of the business, including staff, sales, inventory, and accounting.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Implemented successful business strategies to increase revenue and target new markets.
- Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.
- Resolved conflicts between employees in a professional manner.
- Created effective business plans to focus strategic decisions on long-term objectives.
- Evaluated employee performance metrics against established benchmarks in order to determine areas of improvement.
- Established relationships with customers through use of interpersonal, active listening and inquiry response skills.
- Provided leadership support for team members through coaching and mentorship programs.
- Resolved customer complaints promptly and professionally in order to maintain a positive reputation for the business.
- Delegated work to staff, setting priorities and goals.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Ensured compliance with all local laws, regulations, policies, and procedures related to the operation of the business.
Office Manager
Purple Money
01.2017 - Current
- Delivered customer-centric solutions to financial clients, managing inquiries and building relationships
- Applied strong problem-solving skills to meet client needs effectively
- Developed effective communication strategies between departments within the organization.
- Trained and mentored administrative staff members in company policies, daily task execution and industry best practices.
- Delegated work to staff, setting priorities and goals.
- Managed, scheduled and coordinated office functions and activities for employees.
- Planned and led team meetings to review business results and communicate new and ongoing priorities.
- Elevated customer satisfaction ratings by promptly resolving client and case issues.
- Resolved customer inquiries and complaints requiring management-level escalation.
- Ensured compliance with applicable laws regarding employment practices.
Owner/Operator
The Skin Clinic Concord NSW
Concord, Australia
01.2012 - Current
- Built and managed a thriving beauty clinic specializing in skincare and body care treatments and customer care
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Implemented successful business strategies to increase revenue and target new markets.
- Developed strategic partnerships with other businesses in order to expand reach into new markets.
- Delivered excellent customer service to clients and fellow employees.
- Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.
- Organized events such as trade shows or conferences in order to promote brand awareness.
- Improved productivity initiatives, managing budgets and accounts, coordinating itinerary and scheduling appointments.
- Established relationships with customers through use of interpersonal, active listening and inquiry response skills.
- Advised clients on tailored skincare routines, ensuring high satisfaction and loyalty
- Developed operational manuals and led staff recruitment and training
NSW Business Development Manager
Inskin Cosmedics Sydney
Sydney, Australia
01.2009 - Current
- Provided expert support to clients, maintaining satisfaction and driving product growth
- Organized training sessions and VIP events to educate clients on skincare product benefits
- Enhanced sales volume through skilled support to both new and inactive customers.
- Established ambitious goals for employees to promote achievement and surpass business targets.
- Maintained up-to-date knowledge of industry developments related to products and services offered.
- Assisted in developing pricing strategies that maximize profits while meeting customer needs.
- Identified and pursued upselling and cross-selling opportunities within the existing client base.
- Implemented CRM strategies to improve customer engagement and retention.
- Fostered long-term partnerships with key industry players to enhance market presence.
- Collaborated with cross-functional teams including Sales, Marketing, Operations. on new product launches and campaigns.
- Coordinated the launch of new products and services in the market place.
- Optimized operational processes to improve efficiency and effectiveness in business development activities.
Franchise Sales Manager/Business Development Manager
Hair Free & BeSmooth Clinics
01.2005 - Current
- Managed multiple clinics, delivering high-quality client care and product consultations
- Trained staff in customer service and skincare expertise to enhance client experiences
- Developed and implemented franchise sales strategies to meet business objectives.
- Developed relationships with key partners such as banks, brokers, suppliers.
- Conducted regular meetings with sales team members to review progress towards goals.
- Conducted market research to identify potential franchise opportunities.
- Built rapport and trust with potential franchisees by listening to concerns and developing custom business solutions.
- Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
- Directed and coordinated products, services and sales activities.
- Helped potential franchise business owners by answering technical and procedural questions.
- Created comprehensive presentations to demonstrate opportunities available in franchising.
- Established a network of local contacts that could help drive leads for the company's franchises.
- Established ambitious goals for employees to promote achievement and surpass business targets.
Sales Manager/Business Development Manager
Jurlique Concept Store Parramatta
Parramatta, Australia
01.2000 - Current
- Delivered personalized customer service, specializing in skincare product recommendations
- Reached sales targets by tailoring solutions to client needs
- Analyzed customer data to identify trends, preferences, and opportunities for growth.
- Delivered sales presentations focused on offerings and unique advantages over competitors.
- Conducted regular meetings with staff members to review goals and objectives for the quarter and year.
- Managed daily operations of sales department, including supervision of staff members.
- Resolved customer complaints regarding sales and service.
- Created and presented monthly reports to management on sales performance.
- Trained, coached, and mentored junior sales personnel to ensure success in their roles.
Education
Certificate - Mortgage Broking and Compliance
MIAA/MFAA Education
01.2004
Certificate - MYOB Accounting Plus
CATS
01.2004
Certificate - Accommodation Services
Ryde College of TAFE
01.1998
Diploma - Beauty Therapy
Academy of Scientific Beauty
01.1997
High School Certificate -
Trinity Catholic College
01.1996
Skills
- Skincare Expertise
- Customer Service Excellence
- Sales and Recommendations
- Problem Resolution
- Communication Skills
- Technical Proficiency
- Operational reporting
- Staff training and development
- Sales strategy development
- Client relationship management
Timeline
Owner/Operator
BeautiLAB.co
01.2021 - Current
Office Manager
Purple Money
01.2017 - Current
Owner/Operator
The Skin Clinic Concord NSW
01.2012 - Current
NSW Business Development Manager
Inskin Cosmedics Sydney
01.2009 - Current
Franchise Sales Manager/Business Development Manager
Hair Free & BeSmooth Clinics
01.2005 - Current
Sales Manager/Business Development Manager
Jurlique Concept Store Parramatta
01.2000 - Current
Certificate - Mortgage Broking and Compliance
MIAA/MFAA Education
Certificate - MYOB Accounting Plus
CATS
Certificate - Accommodation Services
Ryde College of TAFE
Diploma - Beauty Therapy
Academy of Scientific Beauty
High School Certificate -
Trinity Catholic College