Baden Busby
Brisbane,Australia
Summary
Dynamic leader with extensive experience at DHL Global Forwarding, driving profitable growth in ocean freight. Expert in rate management and contract negotiation, successfully increasing FCL and LCL volumes. Proven team management and problem-solving skills, implementing innovative tools that enhance operational efficiency and customer satisfaction.
Overview
23
23
years of professional experience
Work History
National Head of Ocean Commercial Centre, Capacity management and LCL
DHL Global Forwarding
Melbourne, Australia
10.2023 - Current
- Managing a team in Melbourne responsible for driving profitable growth in the national ocean freight product, by working with vendors, regional management, DGF heads of departments and customers directly
- Grow the FCL & LCL volume for Australia
- Improve GP for ocean freight nationally
- Joining sales calls and customer meetings, in Brisbane, interstate and online
- Managing global and local customer RFQ’s and bids
- Running vendor RFQ’s nationally
- Rate negotiation with shipping lines, co-loaders & transport companies
- Successfully increased both FCL and LCL volume in a difficult year where we saw more transactional than stable business
- Implemented a tool allowing the ability to provided tariffs at different levels with minimal maintenance, which gave sales colleagues more confidence to match a rate to a customer
- Resolved an issue in the US with lead times for a large customer who was about to pull their business to AU by changing the route and improving the communication flow of each stage by utilising CargoWise; resulting in a consistent base load for FAK containers
Head of LCL
DHL Global Forwarding
, Australia
02.2020 - 10.2023
- Working with Sales and Operations teams to grow the LCL product in Australia by securing good buy rates and competitive sell rates
- Control of LCL rates sold to win business
- Negotiate buy rates controlled locally
- Working with Regional Management on rates and support required
- Setting up & overseeing export FAK containers
- Customer visits to gain or review business
- Successfully implemented regular FAK export containers from three key locations in Australia
- Worked with Sales teams to acquire multiple LCL accounts, resulting in new services and higher utilisation in existing containers
Product Capacity Manager
DHL Global Forwarding
01.2014 - 02.2020
- Managing buy rates, space, allocation & equipment with shipping lines, co-loaders, transport companies and unpack depots
- Regular supplier meetings with rate discussions & performance reviews
- Maintaining rates in internal systems
- Deigned, constructed and implemented local rate repositories with lookup capabilities to enable best option selected
Assistant Ocean Freight Manager / Import Supervisor
DHL Global Forwarding
BNE
01.2009 - 01.2014
- Supervising ocean imports team of five and maternity leave cover for team manager
- P&L management
- Import file processing
- Arranging transport
- File billing
- Customer service inquiries
- Successfully lead the team to achieve KPI targets
- Implemented team building activities to unite a diverse team
Ocean Import operator
DHL Global Forwarding
01.2007 - 01.2009
- Import ocean file processing
- Registering and updating import files
- Making and receiving payments for delivery orders
- Managing storage and free time at wharves & depots
- File billing
- Customer service inquiries
Ocean Export operator
Exel / DHL Global Forwarding
01.2004 - 01.2007
- Export ocean file processing
- Registering and updating export files
- Managing payment and collection of shipping line bills of lading
- File billing
- Customer service inquiries
- Arranging shipment collection and delivery to wharves and depots
Warehouse operator
01.2002 - 01.2004
- General warehouse duties for import and export cargo into a customs controlled bonded warehouse
- Loading / unloading trucks with forklift truck
- Collecting cargo from airlines in company truck and ute
- Document run, collecting delivery orders & customs documents from companies located in CBD
- Weight & dimensions of receipted cargo
- Warehouse inventory checks
- Arranging cargo deliveries
Education
Cert IV - Business Management
Leadership Management Australia
Skills
- Team management
- Data analytics
- Competitive analysis
- Product and service promotion
- Strategic account development
- Team collaboration
- Problem-solving aptitude
- Contract negotiation
- Rate management
- CargoWise CCP
- HR truck licence
Hobbies and Interests
- Music; both playing and watching live bands
- Keeping active with beach volleyball, golf & soccer (body permitting)
References
- Matthew Dadds, Charter Link Australia, 0420 517 363
- Lonnie Swain, APA Olsen, 0423 200 572
Affiliations
- Golf
- Beach Volleyball
- Soccer
- Guitar
- Camping
Timeline
National Head of Ocean Commercial Centre, Capacity management and LCL
DHL Global Forwarding
10.2023 - Current
Head of LCL
DHL Global Forwarding
02.2020 - 10.2023
Product Capacity Manager
DHL Global Forwarding
01.2014 - 02.2020
Assistant Ocean Freight Manager / Import Supervisor
DHL Global Forwarding
01.2009 - 01.2014
Ocean Import operator
DHL Global Forwarding
01.2007 - 01.2009
Ocean Export operator
Exel / DHL Global Forwarding
01.2004 - 01.2007
Warehouse operator
01.2002 - 01.2004
Cert IV - Business Management
Leadership Management Australia
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