Baierna Baihetiyaer

● Provide advertising optimization services to around 30 clients from domestic and international, including the development of reasonable advertising placement strategies and their execution.

● Continue to recognize and understand the mainstream ad platforms and ad business logic at home and abroad, as well as dig deeper into the platform features.

● Analyze detailed data after ad placement in order to track the effect and impact.

● Timely adjust and optimize the ad strategies, ad creative content, ad channels, etc. to achieve optimal results and increase ROI.

● Coordination and assistance in the organization of product development, creative design, and other resources to meet operational objectives.

● Managed the official Toutiao Entertainment account, including writing entertainment news 5-6 copies per day, and daily maintaining and reviewing the segment of personalized recommendation.

● Engaged in creative topic planning for the film and television industries, including 5 film and television dramas, national award ceremonies, and relevant celebrity topics, which all reached over 10 million readerships.

● Created differentiated content from business and legal standpoints on Weibo platform based on Canadian Singer Kris Wu lawsuit in China, resulting in a 6.7 billion readerships and over 2 billion active topics.

● Participated in the promotion of a mini-suspense drama produced exclusively by Toutiao.com, including topic planning and integration with TikTok, with over 2.6 billion readerships across the network.

● Over 100,000 words of English to Chinese translation and audit with 99% accuracy

● Actively engaged in team communication and coordination

● Kept case files updated, accurate and aligned with requirements.

● Assisted agencies such as airports and police stations with translation services more than 15 times

● Welcomed foreign groups in Beijing and provided translation service over 10 times