Balaji Ravi
Sydney
Summary
A seasoned content professional with over 15 years of expertise in video production, integrated marketing, and creative storytelling. Demonstrated experience in leading creative teams in across APAC. Strong background in Creative Strategy and Creative Direction.
Overview
6
6
years of professional experience
Work History
Freelance Video Producer / Entrepreneur
Self Employed
11.2025 - Current
- Produced and edited engaging video content for diverse clients.
- Developed creative concepts and storyboards for various video projects.
- Managed all aspects of video production, including filming, editing, and post-production.
- Collaborated with clients to understand project goals and deliver tailored solutions.
- Utilized industry-standard software for video editing and enhancement tasks.
Head of Production
Ausbiz
- 02.2025
- Senior Leadership role managing the creative department for a finance news broadcasting network.
- Develop pitch proposals, and creative strategy for clients from concept through to delivery.
- Lead the production of live and on-demand financial news content, with a focus on driving viewer engagement.
- Manage a diverse creative team, improving workflow efficiency through strategic resource allocation.
- Implemented advanced technologies that boosted production turnarounds, leveraging data insights to enhance overall strategies.
Production Manager
ASX
12.2023 - 02.2025
- Directed integrated marketing campaigns aimed at boosting ASX’s client partnerships and leveraging digital trends.
- Developed efficient workflows to scale content creation, utilising Creative Best Practices.
- Project Management across all creative campaigns including the ASX rebrand.
Studio Manager
ASX
07.2023 - 12.2023
- Orchestrated the creation of an in-house Creative Lab studio for video production.
- Implemented a clear workflow system to streamline project tracking and delivery under tight deadlines.
- Fostered cross functional partnerships to produce on brand, multi-platform content.
APAC Creative Team Lead
Deluxe Entertainment
08.2022 - 07.2023
- Managed a global creative team delivering regionally tailored advertising content across APAC, including localisation of films and programming.
- Directed global advertising campaigns for major studios focusing on managing varying creative and legal restrictions across multiple regions.
- Collaborated on initiatives such as workshops and storytelling strategies to ensure localised content met global Creative Best Practices.
Senior Creative Promo Producer
Paramount International + Warner Bros Discovery
10.2019 - 08.2022
- Conceptualised and delivered diverse creative solutions that resonated creatively across programming and branded content.
- Directed every phase of video production, connecting creative experience and operational skills for broadcast quality execution.
- Mentored junior creative team members in creative thought leadership and campaign production techniques.
Education
Diploma - Film Production
Vancouver Film School
01.2014
Diploma - Graphic Design
Shillington College
01.2010
Fine Art and Design - Graphic Design
ACU
01.2009
Skills
- Creative Leadership: Level: Advanced
- Creative Strategy: Level: Expert
- Team Management: Level: Expert
- Integrated Marketing: Level: Advanced
- Digital Production: Level: Advanced
- Campaign Strategy: Level: Proficient
CURRENT MILESTONE
- Head of Production
- Ausbiz
- Lead the integration of Teams into the tech stack after Skype shut down.
- Product lead for a cloud based broadcast system conversion from more traditional broadcast system such as viz and mosart. Currently in testing with vendors.
- Developing and training team across multiple areas of studio.
- Streamlined the reporting snd calendar across teams in sydney and international to create visibility and accountability’s adopted asana as project management tool.
- Working with clients to develop a full integrated creative strategy involving, advertising, social media posts, still ads and email campaign marketing.
PAST MILESTONES
- ASX
- Production manager
- Production Manager (video + content) ASX Pitched a content and video channel offering; focusing on creating engaging daily short-form video content based off daily trending topics.
- Integrated the AV processes into studio operations, saving the organisation on AV crew costs
- Studio Manager
- Successfully delivered a major brand content campaign with a high priority partner in the first 2 months.
- Replaced an entire video production vendor after audit, saving the organisation on agency fees.
- Promotion to Production Manager
- Deluxe Entertainment
- APAC Creative Team Lead
- Successfully lead the localisation project launch of the Rings of Power series on Amazon Prime across APAC in over 80 languages.
- Project lead in the APAC market for the Launch of their Star Wars mini series for Disney plus, Involving localisation, graphic design, video production and marketing collateral production.
Timeline
Freelance Video Producer / Entrepreneur
Self Employed
11.2025 - Current
Production Manager
ASX
12.2023 - 02.2025
Studio Manager
ASX
07.2023 - 12.2023
APAC Creative Team Lead
Deluxe Entertainment
08.2022 - 07.2023
Senior Creative Promo Producer
Paramount International + Warner Bros Discovery
10.2019 - 08.2022
Head of Production
Ausbiz
- 02.2025
Diploma - Film Production
Vancouver Film School
Diploma - Graphic Design
Shillington College
Fine Art and Design - Graphic Design
ACU