Barbara Beothy
North Melbourne,VIC
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Possesses excellent communication and problem-solving skills.
Overview
21
21
years of professional experience
Work History
Marketing Strategy Advisor
Australian Red Cross
01.2019 - 01.2020
- Design, develop and implement state-wide social media strategy to induce humanitarian action
- Bring creative ideas to Red Cross Victoria’s social media platforms (Facebook, Instagram) and below-the-line marketing strategies to Victorian Red Cross Opportunity Shops
- Engage with existing communities online, generate new audiences and drive participation
- Conduct research and generate insights for the creation of topical campaigns (homelessness, International Volunteers’ Day, World Humanitarian Day, 70th Anniversary of the Geneva Convention).
Board Member, Marketing Subcommittee Member
Melbourne University Family Club
01.2018 - 01.2019
- Was responsible for the overall governance (strategy and performance) of MUFC
- Created MUFC’s long-term and short-term marketing strategy based on agreed-upon performance objectives
- Played key role in improving MUFC’s digital presence.
Marketing Strategy and Sales Consultant
Beöthy Art Ltd.
01.2010 - 01.2013
- Led strategy development [technical development/specification, design, supplier coordination, marketing] for Push ‘n’ Go, a geolocation-based marketing mobile app startup
- Developed new business for Replise, an innovative social media intelligence service – key accomplishment of securing major accounts: Invitel, a large telecommunications provider and Praktiker, a leading retailer of home improvement and outdoor living products.
Client Service Director
Digital Natives Ltd.
01.2007 - 01.2010
- Led client services and marketing communications strategy development on blue chip clients Vodafone, Marquard Media, UPC and Hungarofest
- Led in-house team executing account-related day-to-day activities (execution of briefs, pricing, delivery and outside supplier management)
- Oversaw all new business pitching and new business development activities
- Key accomplishment of winning Vodafone account for a major digital/mobile push in relation to Vodafone’s sponsorship of the Formula1 Grand Prix
- Built and maintained relationships with key stakeholder groups such as the trade press, managing public relations about the agency’s activities.
Editor-in-Chief (Kreativ Online, Intern)
Professional Publishing Ltd.
01.2003 - 01.2007
- Had highest level line responsibility for content production at two major marketing communications trade publications under Professional Publishing Ltd.’s management: Kreativ Online and Intern (affiliates of Advertising Age)
- Supervised a team of associate editors, full-time journalists and part-time freelancers
- Provided support for the sales team with new advertising tools and with paid content options
- Created long-term strategic vision for the publications
- Led continuous quality improvement initiatives (both editorial and design/technical) and the major strategic rebranding of the Kreativ Online portal in 2004
- Managed strategic relationships and the negotiation process for major contracts with outside suppliers, including: printers, mailing vendors, technology and art providers (web developers, web analytics firms, art illustrators, photographers)
- Significantly increased revenues and profits for both print and online titles between 2003 and 2007
- Developed additional profit streams, including launching new value-added services at the Kreativ Online portal such as an online radio broadcast and a virtual legal advisory tool
- Took lead role in event planning and stakeholder outreach: organized the yearly Big Kreativ Day marketing communication conference and the advertising competition called Hipnozis.
Lead Reporter/Associate Editor (Kreativ Online, Intern)
Geomedia Publishing Ltd.
01.1999 - 01.2003
- Reported on advertising, marketing communications and media news events and industry trends at Kreativ Online
- Managed daily news stream production at Intern, a twice daily print industry circular
- Edited articles written by team of journalists.
Education
Graduate Diploma in Mass Communications -
Faculty of Communications and Journalism, Association of Hungarian Journalists
12.2001
BA Teaching Major in Literature and Linguistics -
Faculty of Arts, Eötvös Lóránd University
12.2001
Skills
- Proven track record in Data Interpretation, strong analytical and time management skills
- Ability to handle pressure, pay attention to detail and multitask
- Excellent in problem solving and risk management
- Excellent collaboration/team skills and strong ability to work autonomously
- Competent communicator, emphatic and judgement free
- High-level strategic thinking as well as rigorous implementation skills
- Experience in stakeholder management skills
- Strong experience in Client Engagement and Relationship Building
Timeline
Marketing Strategy Advisor
Australian Red Cross
01.2019 - 01.2020
Board Member, Marketing Subcommittee Member
Melbourne University Family Club
01.2018 - 01.2019
Marketing Strategy and Sales Consultant
Beöthy Art Ltd.
01.2010 - 01.2013
Client Service Director
Digital Natives Ltd.
01.2007 - 01.2010
Editor-in-Chief (Kreativ Online, Intern)
Professional Publishing Ltd.
01.2003 - 01.2007
Lead Reporter/Associate Editor (Kreativ Online, Intern)
Geomedia Publishing Ltd.
01.1999 - 01.2003
Graduate Diploma in Mass Communications -
Faculty of Communications and Journalism, Association of Hungarian Journalists
BA Teaching Major in Literature and Linguistics -
Faculty of Arts, Eötvös Lóránd University
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