My journey spans diverse industries successfully, from telecommunications to an automotive aftermarket co-operative. I am a hands-on, practical leader always focused on positive change with a clear and understood path to reaching our goals.
Driven by curiosity rather than conventional career paths, I shifted from senior operations to experience management. This move deepened my understanding into what makes organisations, individuals, and communities to exceed their own expectations of success.
A customer centric approach is now second nature. I thrive working with iconic Australian brands, maybe it is the country girl in me. I am proud of the hard work and achievements in mastering my new skills. I'm eager to consolidate all of my experience and continue to create meaningful impact beyond the bottom line.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Group Experience Manager
Capricorn Society
Perth, WA
03.2022 - 02.2024
Performed an in-depth examination of Capricorns current state of consumer focus maturity.
Created and executed the Capricorn Community Centricity program, setting the stage for the overall direction of Capricorns group strategy.
Established strong professional relationships across all disciplines and hierarchies at Capricorn Society and Capricorn Mutual.
Ensured optimal outcomes by resolving conflicts stemming from understanding business relationships within group.
Partnered with the Organizational Development Manager and Executive to establish coherence between new values and Capricorn Community Centricity.
Implemented an effective change program to drive the transformation of Capricorn's Community Centricity culture.
Developed and analyzed key performance indicators to evaluate results and establish measurement criteria for areas of ambiguity.
Established balanced scorecard to measure overarching performance of Capricorn Community Centricity Program.
Spearheaded a Research and Insight program to enhance transactional, product, and brand performance.
Applied data-driven approaches and research insights to ensure the success of Capricorn Community Centricity initiatives in collaboration with Operations and Support areas.
Led research, documentation and validation of processes and experiences to review current state for customers, stakeholders, and team members.
Organized and led workshops focused on fostering diverse thinking and enriching development initiatives.
Worked closely with various teams to track and analyze progress of improvement initiatives using key metrics.
Applied qualitative and quantitative data to effectively communicate current performance through reporting, visual displays, and compelling storytelling.
Aided team leaders in the utilization of CX tools to successfully identify and implement value added services and products.
Assisted in comprehending industry dialogue and culture by providing external communications guidance.
Delivered comprehensive reports on relevant industry challenges to executives and innovation teams
Collaborated with innovation team, providing value in their initiatives and eliminating duplication of effort.
Collaborated with People and Culture to create practical and interactive methods for the implementation of Capricorn Community Centricity.
Leading and developing team members to create set specific timely objectives and measurements of success.
Implemented effective coaching techniques, training, and performance reviews to track achievement of agreed goals.
Integrated the use of the 70, 30, 10 tool to support team members' professional development and industry expertise.
Member Experience Manager
RACWA
, WA
03.2015 - 02.2021
Maintained and nurtured robust connections with stakeholders across various organizational hierarchies.
Creating and embedding a Member centric strategy focusing on Member insight, processes, systems, performance measurement & Member culture.
Guided Senior Leaders in developing team capabilities to lead performance enhancement initiatives.
Generated value for Members through the deliberate creation of engaging member experiences.
Embedded skills, knowledge, and behavioral solutions/training to foster Member experience enhancement and fuel individual, team, and Motoring business growth.
Created effective measurement methodologies and tools emphasizing the quantifiable and qualitative benefits derived from giving priority to Member needs.
Designed purposeful member experiences using internal member insight including NPS verbatim, Voice of the Member feedback, and Member data.
Guided teams to promptly resolve Member experience issues through impactful communication and problem-solving skills.
Created and managed measurable plans for proactive management of operational issues, enhancing positive experiences.
Managed and evaluated return on investment for delivering optimal Member experiences.
Interrogating operational and Member data to understand daily indicators that dictate critical points of failure or success in the experience we are offering.
Utilized data analysis techniques to identify correlations between operational and Member measures.
Developed a custom benchmarking tool - Motoring Member Experience Maturity Model - to identify key practices for building an optimized Member experience culture.
Managed Member feedback surveys for 7 different products, gathering valuable insights.
Implemented behavioural scenario testing to enhance response quality and decrease survey length, resulting in increased participation.
Constructed and conducted engaging workshops to analyse the Member experience journey, incorporating Member feedback, and operational data to identify and overcome limiting mindsets.
Led identification, prioritization, planning and implementation of Member experience enhancing initiatives.
Took charge in first identifying the need, advocating for, and leading the discovery phase of the Group Member Centered Blueprint.
Streamlined frontline user access to information through a user-friendly knowledge management system, resulting in quicker resolution of inquiries.
Streamlined divisional document control procedures, resulting in enhanced efficiency and reduced overhead costs.
Senior Manager Contact Centre Service
RACWA
03.2012 - 03.2015
Directed the development and oversight of business plan, budget, and initiatives for a 24-hour contact centre consisting of 130 fte.
Oversaw multi-channel forecasting for the contact centre spanning short, medium, and long-term timeframes.
Played an active role in shaping the strategic plan for RAC Motoring division.
Introduced and embedded a behavioural sales solution program to maximise Member acquisition,relationship and retention.
Developed and continuously improved a quality assurance program in line with evolving member and customer expectations.
Introduced sales and solution key performance indicators that were adaptive, incorporating total opportunities that were presented.
Designed and implemented centre, team and individual balanced scorecards that provided near real time adaptive targets and current performance against KPI's.
Developed a flexible learning pathway for all employees, tailored to support both new and ongoing product and group initiatives.
Optimized leader development efforts by offering needs analysis, coaching expertise, and impactful leadership approaches.
Negotiated the Contact Centre and Logistics enterprise bargaining agreement with successful outcomes.
Maintained financial discipline in the Contact Centre, leading to the successful attainment of operating and expense goals.
Developed and nurtured strong business connections to facilitate the implementation and integration of essential marketing and product strategies.
Drove the evolution of the RAC brand by devising effective strategies that empowered frontline staff with a deep understanding of the importance of change, motivation for involvement, and practical know-how.
Implemented budgeting, planning, and initiatives to exceed regulatory obligations and support Health and Safety policies.
Aided in the establishment and integration of an effective Emergency Control & Health & Safety framework at Collier Pass.
Created and facilitated front line resiliency programs, guaranteeing success in a dynamic work environment.
Developed and contributed to multiple Motoring business plans in order to set and achieve realistic stretch targets.
Developed initiatives and plans to drive performance improvement outcomes
Established a visual and performance indicator pathway to showcase team's role in achieving the objectives of group RAC Strategy.
Centre Manager
TELSTRA CORPORATION LIMITED
08.2008 - 03.2012
Centre Manager – Recoveries Risk and Fraud
Operationally responsible for Recoveries, Risk and Fraud including the inbound and outbound Contact Centre functions, external fraud, dealer channel, hardship, credit assessment, outside credit collection and sale of debt program.
Managed a senior specialist leadership team of 6 ~80 indirect reports, across multiple complex functions and sites to achieve and exceed all collections performance targets.
Enhanced the learning and growth of leaders and teams across various geographical locations through a detailed performance, learning, communication and growth plan.
Led the development and management of the strategic business plan, budget & business initiatives.
Implemented Sale of Debt Panel expansion and program redesign, delivering incremental revenue >$35M over 3 years.
Forecasted and adhered to business unit budgetary requirements; including internal/external labour.
Optimised Fraud detection & mitigation strategies, establishing collaborative program of work with key stakeholders.
Proposed, implemented a referral panel program successfully negotiating performance-based referral agreements.
Strengthened vendor relationships by skillfully managing contracts, conducting performance reviews, addressing disputes, and maintaining regulatory compliance.
Created and maintained quality assurance programs specific to each workgroup within Recoveries, Risk and Fraud.
Conducted Recoveries process reviews of Telstra’s adherence to legislative requirements regarding referral, sale of debt and default listing; consulting legal advice where required to ensure risks were eliminated.
Established an audit framework for complaint responses in Recoveries, Risk and Fraud; inclusive of internal and Ombudsman level 1, 2 and 3.
Effectively managed Credit Management’s complaint reduction strategy, improving customer experience by establishing and addressing complaint root cause framework.
Led the implementation of various customer advocacy programs within Telstra Group.
Represented division in being the lead for Value Service Culture program.
Established and represented Telstra at Telecommunications Hardship Workshops alongside industry consumer groups, TIO, ACMA.
Centre Manager – Melbourne Operations
Responsible for leading and managing a Contact Centre comprising 12 direct reports and 180 indirect reports.
Responsible for leading the development and management of the strategic business plan, budget, and key business initiatives.
Created a high-performing and dynamic team that consistently met business objectives through strategic coaching and mentoring.
Successfully designed and executed comprehensive Team Leader Succession Program that closed competency gaps, enhanced employee retention rates, and nurtured a highly skilled talent pool.
Pioneering innovative recruitment techniques for assessing top performers' critical job proficiencies, defining standards for vital attributes, and identifying requisite capabilities. Incorporated blind recruitment activities.
Streamlined recruitment selection approaches through collaboration with agency partners including anonomised practices, assessment centre methodologies, and psychometric tests
Established and deployed feedback mechanisms to deliver ongoing improvement activities.
Created and facilitated change and communication programs to improve engagement and promote adoption of improvement initiatives.
Established and maintained effective working relationships with peer groups and key internal/external stakeholders to achievement of business objectives.
Team Leader
TELSTRA CORPORATION LIMITED
07.2006 - 08.2008
Key Lead - Initial International Industry Partner Implementation.
Proved exemplary skills in maintaining strict confidentiality and displaying great proficiency.
Re-Engineered induction program to meet the objective success, learning about and accommodating for cultural differences.
Successfully nurtured key relationships to assist with the delivery of program deliverables.
Adapted quickly and effectively to the change in environment, understanding cultural diversity and aligning communication approach to ensure mutual objectives were met.
Established and deployed feedback mechanisms to deliver ongoing improvement of outsourcing program post implementation.
Team Leader (Various teams across Perth & Melbourne)
Providing coaching, mentoring and development for up to 15 fte.
Delivered tailored and effective SMART coaching sessions, resulting in significant improvements in meeting key performance indicators.
Developed and implemented call quality frameworks, establishing regular call calibration sessions that ensured consistently high performance levels, resulting in improved customer satisfaction, team engagement as well as increased peer confidence.
Facilitated regular front line focus groups to improve performance, refine procedures and processes enhancing customer satisfaction and operational efficiency and effectiveness.
Successfully created and led cross business focus groups, working on achieving shared goals whilst not compromising on one core division metrics.
Key lead in the creation and implementation of a five-year change program to support IT transformation program.
Education
Master of Business Administration -
Curtin Business School
09-2026
Graduate Certificate in Business - Leadership Stream
Curtin Business School
01.2015
Diploma of Management -
Perth Tafe Campus
01.2002
Skills
Senior Leadership
Strategy Development
Program Management
Operational Management
Enterprise Resource Planning
P&L Management
Coaching, Mentoring, Goal Setting
Team training and development
Cultural Transformation
Employee Engagement
Community Relationship Building
Change Management
Relationship Building and Management
Conflict Resolution
Experience Management
Research Management
Brand Management
Data Analysis
Qualitative/Quantitative Research
Interviewing Techniques
Customer Segmentation
Product Strategy
Experience Management
Employee Experience
Customer Centricity
Improvement Management
Quantitative Analysis
Qualitative Analysis
CI Tools
CX Tools
Enterprise Resource Planning
Coursework
Negotiating Persuading Others
New Manager Transitions
Change Management
Customer Focus
Innovation & Creativity
Process Improvement
Strategy Execution
Managing Customer-Driven Process Improvement
Operations Management
Moving From an Operational Manager to a Strategic Thinker
Strategic IT Planning
Finance and Accounting Essentials for Non-financial Professionals
Recruiting and Retention Strategies
Managing Organizational Change
Business Execution
Fundamentals of Working with Difficult People
Emotional Intelligence Essentials
Certification
Growth Mindset 3DA 2022
CX Pro Certification Forrester 2021
Member Experience for Senior Leaders Strativity 2019