Bayle Brooker
East Maitland
Summary
A dynamic and creative social media strategist with extensive experience in content creation, brand storytelling, and digital engagement. With a passion for building impactful online communities, I have successfully grown platforms through innovative campaigns and authentic engagement, specialising in platforms like TikTok and Instagram. As a forward-thinking professional, I blend data-driven insights with a keen eye for emerging trends, consistently delivering content that resonates with audiences. Known for my enthusiasm, adaptability, and commitment to excellence, I strive to elevate brands with fresh, engaging narratives.
Overview
8
8
years of professional experience
Work History
Social Media Brand Strategist
Katachi Hair and Spa
07.2023 - Current
- Organised successful influencer collaborations by identifying key partners aligned with brand values.
- Optimised social media profiles with engaging visuals and compelling descriptions, increasing overall platform presence.
- Collaborated with cross-functional teams to develop integrated marketing campaigns across various channels.
- Boosted audience engagement with creative content that resonated with the target demographic.
- Increased brand visibility by developing and implementing targeted social media strategies.
Digital Content Specialist
Tiktok Australia
04.2019 - 07.2023
- Enhanced brand awareness by creating engaging and shareable social media content.
- Managed content across multiple platforms for widest audience reach.
- Increased audience engagement through the development of tailored content for each platform.
- Scheduled regular postings using social media management tools, ensuring a steady stream of fresh content for followers'' consumption.
- Managed social media accounts, ensuring timely responses to comments and messages from the community.
- Developed an effective social media strategy, resulting in consistent growth in followers and engagement rates.
FOH Worker
McDonald's Restaurant
01.2017 - 04.2019
- Developed and maintained positive working relationships with other restaurant staff and supported team to reach common goals.
- Provided exceptional customer service, resulting in repeat business and positive online reviews.
- Utilised time management skills effectively during peak hours to ensure all guests received prompt and attentive service.
- Maintained a clean and organised dining area, contributing to an appealing atmosphere for patrons.
Education
High School Diploma -
Bishop Tyrrell Anglican College
Fletcher, NSW04.2019
Skills
- Content scheduling
- Visual storytelling
- Crisis Management
- Audience Engagement
- Event Promotion
- Performance Tracking
Timeline
Social Media Brand Strategist
Katachi Hair and Spa
07.2023 - Current
Digital Content Specialist
Tiktok Australia
04.2019 - 07.2023
FOH Worker
McDonald's Restaurant
01.2017 - 04.2019
High School Diploma -
Bishop Tyrrell Anglican College
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