Summary
Overview
Work History
Education
Skills
Timeline
Generic

BEK DONNAN

Melbourne,Vic

Summary

As Head of Design with over 18 years of experience, I am highly skilled, and bring a unique blend of creative vision and strategic thinking. I am results-driven creative, with experience across Design and Marketing. I have created profitable ranges, successful marketing campaigns, along side managing & leading a high-performing team. I am committed to driving business growth and brand awareness. I am excited to use my skills and experience to take on new challenges and drive success for your organization.

Overview

18
18
years of professional experience

Work History

HEAD OF DESIGN AND MARKETING

abi and joseph
03.2020 - Current
  • Develop the direction for each season. Designing ranges to drive business growth.
  • Add successful categories to the brands product offerings.
  • Manage multiple teams.
  • Manage the day to day running of the business across design, marketing, customer service, logistics, recruiting.
  • Implement successful business strategies to increase revenue and target new markets.
  • Develop marketing strategies based on corporate objectives and market trends.
  • Design and implement all advertising campaigns including digital, tv and radio.
  • Designed and managed the implementation of a new website.

HEAD OF DESIGN

abi and joseph
12.2014 - 03.2020
  • Designed and implemented strategic monthly ranges in line with brand vision, trend research, sales targets.
  • Added new lines to compliment the range and increase sales.
  • Developed and implemented a Maternity Range.
  • Conceptualise and create marketing content including photo shoots, videos, social media content.
  • Managed social media accounts.
  • Create and manage marketing strategies to continue to improve sales and brand awareness.

DESIGNER / PROJECT MANAGER

Bondi Bather
10.2013 - 05.2014
  • Design new season collections in collaboration with a photographer using local photographs of Bondi.
  • Create manual graded patterns, tech packs and prepare all artwork placements for print.
  • Manage all aspects of local production including but not limited to: fabric and accessory sourcing, purchasing, printing, cutting and making.
  • Coordinated brand involvement in local events, including MBFW.
  • In house graphic design including website imagery, lookbook and marketing material.
  • Managed the website, stock on hand and fulfilling orders.
  • Set up and run 2 pop up shops.

HEAD OF DESIGN

Aqua Blu Swimwear
04.2008 - 10.2013
  • Design yearly collections for five in-house brands.
  • Organising sample production runs with International factories ensuring quality standards were maintained.
  • Creative drive behind all brand profiles.
  • Creating unique marketing material for all five brands.
  • Coordinate and project manage all photo shoots from the initial concept to completion.
  • Coordinate and source press engagements.
  • Negotiated magazine sponsorship.

JUNIOR PATTERN MAKER / PRODUCTION MANAGER

Aqua Blu Swimwear
12.2005 - 04.2008
  • Responsible for the production of five in-house labels, liaising with international factories keeping to strict schedules to ensure timely deliveries.
  • Pattern making.
  • Created tech packs including trade sketches and grade rules.
  • Quality control, adhering to the highest possible standards.
  • Liaising with magazines, booking advertising, sending garments for editorial.
  • Product development for discounters such as: Target, Big W and Best & Less.
  • Sourcing and ordering accessories.
  • Creating storyboards and new style ideas for consideration in the next range.

Education

DIPLOMA - FASHION DESIGN

KvB Institute of Technology
01.2005

Skills

  • Creative Direction
  • Design Strategy
  • Design
  • Management
  • Market Understanding
  • Critical Thinking
  • E-Commerce Platforms
  • Effective communication

Timeline

HEAD OF DESIGN AND MARKETING

abi and joseph
03.2020 - Current

HEAD OF DESIGN

abi and joseph
12.2014 - 03.2020

DESIGNER / PROJECT MANAGER

Bondi Bather
10.2013 - 05.2014

HEAD OF DESIGN

Aqua Blu Swimwear
04.2008 - 10.2013

JUNIOR PATTERN MAKER / PRODUCTION MANAGER

Aqua Blu Swimwear
12.2005 - 04.2008

DIPLOMA - FASHION DESIGN

KvB Institute of Technology

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