Belinda Cooper
Wattle Grove
Summary
Creative and Communications Professional with a passion for digital media, design and marketing. Experienced in developing impactful communication campaigns, managing social media strategies and creating visually compelling content. Adept at balancing creativity with functionality, I bring a strong eye for typography, branding, and storytelling. Known for my adaptability, collaboration and ability to deliver high-quality results under tight deadlines. Always striving to refine my skills and explore new techniques to enhance engagement and audience impact.
Overview
17
17
years of professional experience
Work History
Digital Communications Officer (Contract)
Centre for Healthy Brain Ageing (CHeBA), UNSW
04.2023 - Current
- Production of videos promoting research, campaigns and initiatives.
- Development and execution of social campaigns including copy and creative development.
- Overseeing website, including updates and advancements
- Photography and photo editing.
- Design, produce and distribute both print and digital assets.
- Increased brand visibility with targeted outreach campaigns.
- EDM governance, including production and distribution.
- Analysed communication metrics to refine future strategies and improve results.
- Produced high-quality content for newsletters, enhancing audience engagement.
Senior Brand & Design Advisor
Australian Prudential Regulation Authority
07.2018 - 04.2023
- Lead, coordinate and undertake the implementation and delivery of visual communications, including generating awareness, branding, video production, traditional media, digital media and social media.
- Define and manage the brand across APRA.
- Manage APRA’s design workflow including allocation of work and management of incoming design work.
- Project management of key design projects, reporting and administration.
- Mentor and manage graphic designer.
Digital/Graphic Designer
Australian Prudential Regulation Authority
05.2017 - 07.2018
- Lead the design and production of high quality artwork for print and digital channels
- Responsible for successfully managing the design workload and the flow of design work
- Establishment of design processes, brand guidelines and brand assets to streamline design workflow
Graphic & Digital Designer (Research)
Australian Catholic University
04.2016 - 05.2017
- Enhanced user engagement by crafting visually appealing digital content.
- Designed graphics for improving brand recognition and client satisfaction.
- Boosted online presence with innovative web design and interactive elements.
- Created multimedia content to engage audiences and enhance user experience.
Graphic Designer (Contract)
UNSW Business School
07.2015 - 04.2016
- Developed creative design for print materials, brochures, banners, and digital marketing.
- Created engaging social media graphics that drove user engagement and increased online visibility.
- Developed innovative design concepts that effectively communicated brand identity and boosted overall brand awareness.
- Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
Marketing Coordinator (volunteer)
Empower Projects
01.2015 - 02.2017
Senior Graphic Designer
Bug Communication
06.2012 - 06.2015
Senior Graphic Designer
The Woolmark Company
10.2010 - 06.2012
Prepress Supervisor/Coordinator
TMA Group
02.2008 - 10.2010
Education
Bachelor of Design - Graphics and Media, Environments
University of New South Wales
01.2010
Competitive Manufacturing - Certificate III
Australian Government | Training.gov.au
01.2010
Higher School Certificate -
Hurlstone Agricultural High School
01.2004
Skills
- Graphic Design
- Logo, infographics and icon design
- Creative design and direction
- Professional Photography
- Digital Photo Editing
- Prepress production
- Presentations and templates
- Adobe InDesign
- Adobe Illustrator
- Adobe Photoshop
- Adobe Acrobat
- Adobe Lightroom
- Adobe Dreamweaver
- Adobe Premiere
- Adobe After Effects
- Microsoft Office
- Google Analytics
- Website design
- Video production
- Digital marketing
- HTML coding
- Social media management
- Analytics and digital engagement
- Project management
- Manage budgets & schedules
- Brand management
- Digital Asset Management
- Stakeholder engagement
- Corporate communication
- Digital communication
- Content marketing
- Copywriting skills
- Audience engagement
- Web content management
- Analytics reporting
- Social media monitoring
- Web content creation
Timeline
Digital Communications Officer (Contract)
Centre for Healthy Brain Ageing (CHeBA), UNSW
04.2023 - Current
Senior Brand & Design Advisor
Australian Prudential Regulation Authority
07.2018 - 04.2023
Digital/Graphic Designer
Australian Prudential Regulation Authority
05.2017 - 07.2018
Graphic & Digital Designer (Research)
Australian Catholic University
04.2016 - 05.2017
Graphic Designer (Contract)
UNSW Business School
07.2015 - 04.2016
Marketing Coordinator (volunteer)
Empower Projects
01.2015 - 02.2017
Senior Graphic Designer
Bug Communication
06.2012 - 06.2015
Senior Graphic Designer
The Woolmark Company
10.2010 - 06.2012
Prepress Supervisor/Coordinator
TMA Group
02.2008 - 10.2010
Bachelor of Design - Graphics and Media, Environments
University of New South Wales
Competitive Manufacturing - Certificate III
Australian Government | Training.gov.au
Higher School Certificate -
Hurlstone Agricultural High School
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