Belinda Piggott

Leading national wholesale distributor providing a one stop shop supply solution to the food service and hospitality industry for over 20 years.

Distributing wholesale food, meat and liquor across Australia.

• Managing a portfolio of $6m in sales of Bidfood portfolio
• Successfully meeting and exceeding to date yearly sales, profit and margin expectations
• Implement and manage of day to day strategic sales and business development strategies to increase growth and profit across varied customer base
• Established successful account relationships by building rapport and maintaining consistent individual customer communication and support
• Identifying customer needs and opportunities for new business growth, innovation by introducing new product line s whilst collaborating with suppliers
• Increased business volume of existing accounts whilst obtaining new business
• Reducing past due balances and bad debt by actively working together with credits controller coordinating collection
• Identified customer products that are manufactured and Bidfood exclusive. Profitable for Bidfood without compromising on customer expectations
• Implemented general basic sales management and development techniques to grow territory, increase efficiency by streamlining general business operation to be sustainable long term
• Proactively managed customer accounts, consistent attainment of sales goals and distribution targets
• Expanded sales in territory by analyzing market opportunities, following up with prospects and developing trusted relationships
• Managed expenses and time usage reducing overall business expenditure
• Assisted clients by assessing individual needs by identifying and implementing best course of action for long term business

Bakery Craft is supplier of choice to the Victorian Baking Industry, with the highest food handling accreditations, specialising in Imported Seeds, Nuts, Fruit and Grains, subsidiary of HJ Langdon Ingredients.

• Managing a portfolio of $3m sales of Bakery Craft’s portfolio
• Sourcing strategic new business development thereby increasing market share
• Understand and research current market and crop conditions to provide strategic pricing analysis based on current condition
• Strategic pricing analysis based on current market and crop conditions
• Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms
• Increased sales with execution of full sales cycle from initial lead processing through conversion and closing
• Educated clients and updated account information to maintain high standards of client service
• Supporting and developed strong internal relationships from customer service, planning, through to research development, shipping, purchasing and debtors
• Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
• Analyzed and reported on customer activity, business trends and areas of concern.
• Maintained high standards of customer service busy switchboard.
• Negotiated prices, terms of sale and service agreements.
• Oversaw sales forecasting, goal setting and performance reporting for all accounts.

• Supervised team of up to 6 merchandising employees and monitored adherence to company Adecco standards
• Planned merchandisers call cycles utilising time and motion method increasing overall productivity, daily efficiency and reducing yearly km allowance usage
• Trained, mentored and overseen Adecco team members to drive performance and sales excellence
• Ordering for consistent supply of shelves, bins and racks to be delivered to Fort Knox storage in timely manner for scheduled activity
• Inspected merchandise for quality and arranged display location on floor
• Managed aesthetically pleasing displays to showcase company products and increase sales adhering to the national promotional activity set in place for the grocery and independent supermarket chains
• Coversed with store and grocery managers taking a proactive approach whilst adhering to promotional and seasonal activity, NPD, negotiation of additional off locations utilizing and within store guidelines and space limitations
• Developed merchandising strategy to efficiently move overstock
• Utilized both upselling and down selling strategies to maximize profits
• Communicated accurate information about promotions, customer programs and products, providing exceptional customer service to key stakeholders and driving retention
• Engagement to effectively build rapport and lasting relationships

• Gave presentations on available products and services that could meet current business needs
• Completed order forms and collected payments to keep customer accounts current
• Consulted with customers to gain feedback and address concerns with products or services
• Proactively managed customer accounts, enabling consistent attainment of sales goals and distribution targets
• Tracked time, calls and results, and submitted reports
• Promoted products at route locations, displays, company promotional and activity set objectives