- Travelling and sharing travel experiences
- I enjoy cooking for friends and family gatherings
- Growing herbs, vegetables and fruits in home gardens
- Committed to improving personal fitness through regular walking and weight training
Belinda Thompson
Bayview,NSW
Summary
Dynamic marketing leader with extensive experience at 3M Australia, specializing in data-driven decision making and cross-functional team management. Proven track record in enhancing brand visibility and driving revenue growth through innovative shopper marketing strategies. Adept at analyzing market trends to optimize campaign performance and achieve significant ROI improvements.
Overview
20
20
years of professional experience
Work History
ANZ Shopper Marketing Leader
3M Australia
02.2023 - 08.2025
- Developed and executed comprehensive marketing strategies to enhance brand visibility and engagement.
- Led cross-functional teams to launch successful product campaigns, aligning efforts with company objectives.
- Analyzed market trends and consumer data to inform strategic marketing decisions and optimize performance.
- Managed digital marketing initiatives, leveraging SEO, PPC, and social media platforms for maximum reach.
- Oversaw budget allocation for marketing projects, ensuring efficient use of resources to achieve ROI goals.
- Mentored junior marketing staff, providing guidance on best practices and fostering professional growth.
- Collaborated with sales teams to create integrated campaigns that supported revenue generation efforts.
- Evaluated campaign effectiveness through data analytics, implementing improvements based on insights gained.
- Managed a team of marketing professionals, resulting in increased productivity and project success rates.
- Implemented data-driven decision making by using analytics tools to track campaign performance and adjust strategies accordingly.
- Developed strategic partnerships with complementary brands for co-marketing initiatives that expanded market share significantly.
- Streamlined internal communication processes within the department, improving overall efficiency and project completion times.
- Improved return on advertising spend by reallocating budget to high-performing channels based on data analysis results.
- Conducted regular competitor analysis to maintain a competitive edge within the marketplace.
- Collaborated with sales teams to develop targeted materials for prospective clients, resulting in higher conversion rates.
- Established and managed overall business plan for Consumer Business Group of 3M ANZ.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Conducted market research to identify new opportunities and target markets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Shopper Marketing Manager, Grocery Channel
3M Australia
05.2021 - 02.2023
- Analyzed market trends and consumer behavior to inform strategic decision-making processes.
- Collaborated with cross-functional teams to align marketing strategies with business objectives.
- Conducted competitor analysis to identify opportunities for market differentiation and growth.
- Managed social media platforms, creating engaging content to increase audience engagement.
- Oversaw budget allocation for marketing activities, ensuring efficient resource utilization.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Analyzed campaign performance data to adjust tactics and maximize ROI.
- Led cross-functional teams for product launch events, significantly enhancing market penetration.
- Implemented customer feedback loops, refining marketing strategies for improved customer satisfaction.
- Enhanced online presence, optimizing website content for SEO and improving user experience.
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
Ecommerce & Analytics Manager
3M Australia
02.2021 - 05.2021
- Developed and executed comprehensive marketing strategies to increase brand awareness and drive customer engagement.
- Managed digital marketing campaigns across social media platforms, optimizing content for audience growth.
- Conducted market research to identify trends, informing product positioning and promotional strategies.
- Collaborated with cross-functional teams to align marketing initiatives with sales objectives and enhance overall performance.
- Analyzed campaign performance metrics, providing insights for continuous improvement of marketing efforts.
- Oversaw budgeting for marketing projects, ensuring adherence to financial guidelines while maximizing ROI.
- Mentored junior team members, fostering skill development in digital marketing techniques and tools.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Streamlined internal communication processes, ensuring alignment between marketing objectives and organizational goals.
- Trained junior marketing staff, elevating team capabilities and performance.
- Improved website visibility through development and implementation of SEO strategies.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Managed the team to streamlined reporting processes, reducing turnaround time for executive dashboards by optimizing automation tools using Power BI.
- Facilitated training sessions on analytical tools, enhancing team capabilities in data interpretation and usage.
- Optimized supply chain management by leveraging advanced analytics models that identified bottlenecks and inefficiencies in existing processes.
- Led cross-functional teams in the design and implementation of 3M Consumer Business analytics initiatives, fostering a data-driven culture.
- Presented in-depth analysis of business trends and opportunities to my leadership team, shaping strategic decisions during business planning to drive company growth.
Channel Marketing
3M Austrlia
04.2020 - 02.2021
- Boosted sales revenue with effective channel marketing initiatives, including co-marketing programs and incentives.
- Identified success measurements and documented performance metrics for channel marketing activities and campaigns.
- Developed and executed channel marketing programs for increased brand visibility and revenue growth.
- Built channel marketing plans and programs with defined KPI and goals to meet pipeline and lead targets.
- Increased sales revenue through the development and implementation of strategic channel marketing plans.
- Led cross-functional teams to deliver impactful marketing initiatives across multiple channels.
- Collaborated with sales and marketing teams to ensure consistent pricing across all channels, resulting in increased revenue.
- Collaborated with cross-functional teams to ensure seamless integration of marketing strategies across all channels.
- Ensured adherence to brand guidelines when developing designs for various marketing channels, resulting in cohesive visual identities for clients'' campaigns.
- Ensured consistency in messaging across all channels by collaborating with marketing, sales, and product management teams during presentation development.
- Optimized marketing budgets by reallocating resources to high-impact channels based on data-driven insights.
- Managed multi-channel marketing initiatives for increased customer engagement.
- Developed creative multi-channel marketing plans, leveraging social media, print advertising, and public relations efforts to increase brand visibility.
- Developed and executed multi-channel marketing campaigns for maximum reach and impact.
Senior Brand Manager
3M Australia
09.2017 - 04.2020
- Developed and executed brand strategies to enhance market positioning and customer engagement.
- Led cross-functional teams in the launch of new product lines, ensuring alignment with brand vision.
- Analyzed market trends and consumer insights to inform strategic decision-making and optimize campaigns.
- Oversaw budget management for marketing initiatives, driving cost-effective resource allocation.
- Collaborated with sales teams to create promotional materials that effectively communicated brand messaging.
- Evaluated performance metrics to assess campaign effectiveness and adjust strategies accordingly.
- Implemented data-driven decision making by analyzing various metrics such as sales data, advertising performance reports, and customer feedback surveys.
- Streamlined internal communication processes, fostering collaboration between departments in support of brand objectives.
- Developed training materials for internal stakeholders to communicate brand strategy effectively across all levels of the organization.
- Organized and delivered training sessions for new product content and technological advancements.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Conducted market research to identify new opportunities and target markets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Commercialisation & Trade Marketing Manager
3M Australia
05.2016 - 09.2017
- Commercialised new products packs to allow differentiation in the market for our key customers.
- Developed and executed trade marketing strategies to enhance product visibility across retail channels.
- Conducted market research to identify new opportunities and target markets.
- Collaborated with sales teams to align promotional activities with market trends and consumer insights.
- Analyzed market data to identify growth opportunities and optimize product positioning.
- Managed budget allocations for trade promotions, ensuring effective resource utilization.
- Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
Product Manager
3M Australia
12.2008 - 05.2016
- Led cross-functional teams to develop and launch innovative products aligned with market needs.
- Analyzed customer feedback to refine product strategies and improve user experience.
- Managed product lifecycle from concept through launch, ensuring alignment with business objectives.
- Collaborated with engineering and marketing teams to define product specifications and positioning.
- Established metrics and KPIs to evaluate product performance and drive continuous improvement efforts.
- Developed comprehensive market analysis to guide strategic decision-making for new product initiatives.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Increased customer satisfaction, gathering and incorporating extensive user feedback into product improvements.
- Conducted comprehensive market research to identify emerging trends, ensuring our product line remained competitive and relevant.
- Reduced time to market for new product launches, coordinating efforts across multiple departments to ensure seamless execution.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Brand Manager
3M Australia
12.2008 - 01.2015
Marketing Coordinator
3M Australia
04.2005 - 12.2008
Education
Advanced Diploma of Marketing - Marketing Management
Seaforth TAFE
SydneySkills
- Cross-functional team management
- Data-driven decision making
- Budget management
- Shopper marketing strategies
- Digital marketing management
- Market trend analysis
- Campaign performance evaluation
- Consumer insights analysis
Accomplishments
- Supervised team of [Number] staff members.
- Collaborated with team of [Number] in the development of [Project name].
- Achieved [Result] through effectively helping with [Task].
- Documented and resolved [Issue] which led to [Results].
Interests
Timeline
ANZ Shopper Marketing Leader
3M Australia
02.2023 - 08.2025
Shopper Marketing Manager, Grocery Channel
3M Australia
05.2021 - 02.2023
Ecommerce & Analytics Manager
3M Australia
02.2021 - 05.2021
Channel Marketing
3M Austrlia
04.2020 - 02.2021
Senior Brand Manager
3M Australia
09.2017 - 04.2020
Commercialisation & Trade Marketing Manager
3M Australia
05.2016 - 09.2017
Product Manager
3M Australia
12.2008 - 05.2016
Brand Manager
3M Australia
12.2008 - 01.2015
Marketing Coordinator
3M Australia
04.2005 - 12.2008
Advanced Diploma of Marketing - Marketing Management
Seaforth TAFE