Bella Gu
Melbourne,VIC
Summary
Offering solid foundation in marketing principles and strong desire to learn and grow in dynamic environment. Brings understanding of market research and consumer behavior, coupled with skills in data analysis and social media management.
Overview
4
4
years of professional experience
Work History
Intern of Marketing Department
Guangzhou Campus, New Oriental Education & Technology Group
08.2024 - 12.2024
- Be responsible for marketing and brand promotion
- Have good poster editing and video editing skills，being good at communication
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Proven ability to learn quickly and adapt to new situations.
Assistant to Director
C-Color Cultural Entertainment
10.2023 - 11.2024
- Assisted in planning a series of large-scale events, such as the immersive food festival , the Guangdong-Hong Kong-Macao Greater Bay Area Extreme Sports Carnival and BMX Skateboarding, land surfing, and balance bike open competitions.
- Worked flexible hours across night, weekend, and holiday shifts.
Intern of the TV Program
Shanghai Media Group
06.2023 - 08.2023
- Be responsible for the content planning , collect information，participate in scriptwriting, and post production.
- Be responsible for operating TikTok account
Operation Specialist
Jiangsu Industrial Network Intelligent Technology Co., Ltd.
12.2022 - 01.2023
- Responsible for the operation, promotion, content update and daily maintenance of the company's social media platforms.
- Actively collect and study hot topics in the industry, and combine the characteristics of brand communication with the content of current warm spot to enhance brand influence.
Intern of the Planning Department
Suzhou Twenty-four Block Culture Media Co., LTD
06.2022 - 08.2022
- Participate in the creative planning of the promotional film for the Political and Legal Affairs Commission and the Health Commission of Suzhou,
- Worked well in a team setting, providing support and guidance.
Planning Assistant
Suzhou Shenlang Information Technology Co., Ltd
06.2021 - 08.2021
- Assist the planning specialist in completing the planning and editing of promotional copy for the company's products, ensuring that the content creativity is in line with market trends.
- Regularly conduct in-depth tracking, analysis and evaluation of the promotion effect, and submit statistical analysis reports on the promotion effect.
- Timely propose marketing improvement measures, formulate and implement improvement plans to enhance promotion efficiency.
Education
Bachelor of Arts - Journalism And Communication
Macau University of Science And Technology
Macau, China07.2024
Master of Arts - Arts And Cultural Management
University of Melbourne
Parkville, VIC12-2026
Skills
- Content scheduling
- Community engagement
- CRM management
- Product marketing
- Campaign management
- Customer engagement
- Teamwork and collaboration
- Time management
- Event planning
Languages
English
Professional Working
Campus Experience
2020.09 - 2024.06
- Served as the captain of the singer team and vice president of the Music Society of Macau University of Science and Technology.
- Participated in the program planning of Jiangsu TV's 2021 New Year's Eve Gala.
- Planned and successfully held four consecutive singing competitions of Macau University of Science and Technology, responsible for coordinating performances and arranging program schedules, and won the title of one of the top ten most popular club activities of the university of Science and Technology for many times.
Timeline
Intern of Marketing Department
Guangzhou Campus, New Oriental Education & Technology Group
08.2024 - 12.2024
Assistant to Director
C-Color Cultural Entertainment
10.2023 - 11.2024
Intern of the TV Program
Shanghai Media Group
06.2023 - 08.2023
Operation Specialist
Jiangsu Industrial Network Intelligent Technology Co., Ltd.
12.2022 - 01.2023
Intern of the Planning Department
Suzhou Twenty-four Block Culture Media Co., LTD
06.2022 - 08.2022
Planning Assistant
Suzhou Shenlang Information Technology Co., Ltd
06.2021 - 08.2021
Bachelor of Arts - Journalism And Communication
Macau University of Science And Technology
Master of Arts - Arts And Cultural Management
University of Melbourne
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