Bella Nicholls
Brisbane,QLD
Summary
With extensive experience in event coordination, artist liaison, and community-focused programming, I bring a deep understanding of the music industry and its impact. As a musician and event curator, I’ve managed large-scale events, fostered meaningful connections, and supported emerging artists. Driven by a commitment to delivering exceptional experiences, I am eager to contribute to QMusic's mission of championing artistic growth and community engagement.
Overview
15
15
years of professional experience
Work History
Programs Assistant / Entertainment Coordinator
Queensland University of Technology
08.2023 - Current
- Assist the Student Engagement team in delivering engaging large-scale events and programs, that support students and build a culture of connectedness.
- Organising and logistics for flagship and other university events.
- Training and mentoring new and existing volunteers.
- Organising, implementing and management of site plans.
- Managing event safety and logistics.
- Liaising with professional external companies and internal student clubs.
- Managing audience relations and overseeing ticketing for TEDxQUT.
- Curated and stage managed QUT's annual Harmony Day event and Dragon Boat Regatta.
- As the volunteer manager for QUT Sport, I coordinated between 50 - 100 volunteers for multiple events including the QUT Classic and the Aus cycling Esports championship.
Box office
The Tivoli & Princess Theatre
05.2023 - Current
- Assisted customers with ticketing inquiries and issues, ensuring they had a positive experience and resolving problems quickly.
- Experiences with Ticketmaster operating systems (Tm1 and PCI)
- Ensured accessibility for all patrons, incorporating ADA-compliant practices and accommodating special requests to make events inclusive and enjoyable for everyone.
- Worked closely with tour managers, promoters, and venue staff to coordinate event logistics and address any challenges that came up.
- Maintained composure in high-pressure situations.
Marketing/Programming Assistant
The Tivoli
04.2023 - 11.2023
- Market Research: Conducted in-depth analysis of industry trends, competitors, and target audiences to inform marketing strategies.
- Digital Marketing: Developed and executed targeted email marketing campaigns (EDMs) tailored to audience music preferences and managed social media channels to drive engagement.
- Content Creation: Produced compelling copy and designed visually engaging assets to promote events and programs.
- Data Analysis: Monitored campaign performance and audience engagement metrics to make data-driven improvements.
- Communication and Teamwork: Collaborated with internal teams, external stakeholders, venue staff, artists, audience members, and potential collaborators to achieve marketing objectives.
Customer Service Manager
Biome
07.2021 - 08.2023
- Delivered prompt and professional email responses, maintained effective communication with upper management, and ensured accurate record-keeping.
- Utilised de-escalation techniques to manage challenging customer interactions, practicing empathy and maintaining composure under pressure.
- Leveraged interpersonal skills to foster positive relationships, ensuring high customer satisfaction.
- Consistently maintained a calm and professional demeanour in difficult situations, demonstrating adaptability and reliability.
- Took ownership of customer issues and followed problems through to resolution.
- Kept accurate records to document customer service actions and discussions.
- Analysed customer feedback data to identify trends and areas for improvement, driving continuous enhancement of services provided.
Music Manager
Smol Fish
03.2020 - 01.2023
- Music Release Management: Oversaw the successful release of four singles (Cry All the Time, Sad Girl Summer, Like a Lemon, This Is Not a Love Song) and the debut EP sookly la la, coordinating marketing strategies and distribution across streaming platforms.
- Publicity & Marketing: Wrote press releases, developed marketing campaigns, and managed social media promotion to increase the band's visibility and audience engagement.
- Event Coordination: Organised and executed single and EP launch events, ensuring smooth logistics, effective promotion, and strong attendance.
- Contractual Negotiations: Negotiated licensing agreements, including securing the inclusion of Sad Girl Summer in the Australian indie comedy Evicted: A Modern Romance.
- Grant Writing Success: Assisted in writing grant applications, securing funding to support a national tour and other key band initiatives.
- Tour Management: Planned and coordinated logistics for the band’s national tour, including scheduling, budgeting, and liaising with venues and stakeholders.
- Industry Collaboration: Built relationships with booking agents, promoters, and industry professionals to secure performance opportunities and grow the band’s profile.
Music Programming Assistant
The Bird
01.2018 - 10.2020
- Managed a weekly open mic night called 'Monday Milk' that focused on showcasing up and coming local musicians.
- Curation: Designed diverse artist lineups to create a platform for underrepresented voices, fostering an inclusive and respectful environment.
- Event Logistics: Oversaw all aspects of event planning, including artist liaison, scheduling, and on-the-night execution to ensure seamless delivery.
- Marketing and Promotion: Built an engaging online presence for events using social media platforms; empowered new artists and boosted attendance through targeted campaigns.
- Expanded Responsibilities: Extended my role to marketing manager while team members were away, creating weekly newsletters via Mailchimp and devising strategies to enhance the venue’s visibility and reputation.
- Fostered a respectful and safe venue environment.
Waitress/Manager
Kappys Italian Restaurant
06.2009 - 10.2020
- Thrived in a fast-paced environment, managing competing priorities with efficiency and composure.
- Coordinated functions such as weddings and birthdays, ensuring exceptional customer satisfaction.
- Promoted to Manager in 2018, leading a team of five and maintaining smooth operations under pressure.
- Delivered accurate orders, processed payments, and built strong customer relationships.
- Adapted to various roles as needed to support team success and overall operations.
- Maintained precision in order handling and presentation, contributing to repeat business.
Mentor/ Programme assistant
Girls Rock! Camp
01.2018 - 01.2020
- Band Mentorship: Guided a youth ensemble through the creative process of composing an original song, fostering collaboration and musical confidence.
- Workshop Facilitation: Designed and led an empowerment workshop, encouraging self-expression and building self-esteem among participants through interactive activities.
- Conflict Resolution: Mediated conflicts within the ensemble, facilitating open conversations to resolve issues and maintain a supportive, inclusive environment.
- Youth Development: Provided mentorship and encouragement to campers, inspiring their growth as musicians and individuals.
- Program Support: Collaborated with fellow mentors and camp organisers to deliver a seamless and enriching experience for participants.
Education
Bachelor of Creative Industries - Arts And Entertainment Management
Queensland University of Technology
Brisbane, QLD11-2024
Diploma of Music - Contemporary Songwriting
Western Australian Acadamy of Performing Arts
Perth, WA12-2016
Skills
- Event Coordination
- Project Management
- Artist Liaison
- Marketing and Promotions
- Stakeholder Engagement
- Administrative Proficiency
- Cultural Awareness
- Team Leadership
- Budget Management
- Data Analysis
Accomplishments
- Best EP, Western Australian Music Awards, 2018
- Deans List, Faculty of Creative Industries, Education and Social Justice, 2022
- Deans List, Faculty of Creative Industries, Education and Social Justice, 2023
- Future Focus Award, Presented by QUT Sport for demonstrating outstanding innovation in sport delivery and program change, 2024
Training
- Disability and Accessibility Awareness Training, QUT, 2024
- Cultural Diversity and Inclusion Training, QUT, 2024
- Ally Network Training, QUT, 2024
Volunteer Experience
Music Analyst, RTRFM, 2018 - 2020
Volunteered at RTRFM, supporting music curation by categorising submissions and highlighting emerging artists for programming. Crafted engaging artist bios and show notes for radio presenters, enhancing audience connection. Streamlined press release management to ensure the team had easy access to relevant information. Contributed to showcasing new talent aligned with RTRFM's programming ethos.
Mentor/Programme Assistant, Girls Rock! WA Camp, 2018 - 2020
Volunteered as a mentor and workshop facilitator for Girls Rock! WA, guiding youth ensembles in composing original songs and fostering collaboration and confidence. Designed and led an empowerment workshop to encourage self-expression and self-esteem. Mediated conflicts within groups to maintain a supportive and inclusive environment, while inspiring campers' growth as musicians and individuals. Collaborated with mentors and organisers to deliver a seamless, enriching program experience.
Timeline
Programs Assistant / Entertainment Coordinator
Queensland University of Technology
08.2023 - Current
Box office
The Tivoli & Princess Theatre
05.2023 - Current
Marketing/Programming Assistant
The Tivoli
04.2023 - 11.2023
Customer Service Manager
Biome
07.2021 - 08.2023
Music Manager
Smol Fish
03.2020 - 01.2023
Music Programming Assistant
The Bird
01.2018 - 10.2020
Mentor/ Programme assistant
Girls Rock! Camp
01.2018 - 01.2020
Waitress/Manager
Kappys Italian Restaurant
06.2009 - 10.2020
Bachelor of Creative Industries - Arts And Entertainment Management
Queensland University of Technology
Diploma of Music - Contemporary Songwriting
Western Australian Acadamy of Performing Arts
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