Bella Wu
MACQUARIE PARK,NSW
Summary
I'm currently working on my master degree, I have a successful experience in social media and advertisement. Aiming to leverage my abilities to successfully fill the vacancy on your team and I am very willing to receive training. Skilled in creating and editing multimedia content, with a strong understanding of the latest web technologies, marketing trends, and analytics. Dedicated to producing engaging, high-quality content that meets business objectives.
Overview
4
4
years of professional experience
Work History
Marketing Associate
Mumu Life
Sydney, Australia
10.2024 - 12.2024
- Drafted press releases to announce new product launches or company updates.
- Gathered competitive intelligence by monitoring industry trends, news, and developments.
- Generated reports on key performance metrics related to marketing activities.
- Tracked expenses associated with marketing projects and campaigns.
- Maintained accurate records of all marketing efforts.
- Supported the execution of digital marketing initiatives, such as paid search ads.
- Designed and produced creative assets for marketing campaigns.
- Provided support for routine tasks in the marketing department.
- Managed social media accounts, increasing engagement by significant percentage.
Marketing Executive
You Yi International Hotel
Wuhan, China
11.2020 - 05.2023
- Developed marketing strategies and campaigns to increase brand awareness.
- Created content for various digital channels, including website, social media and email.
- Managed relationships with external vendors, agencies and suppliers to ensure effective delivery of services.
- Conducted market research to identify consumer trends and preferences.
- Organized promotional events such as conferences, trade shows and product launches.
- Collaborated with sales team to develop targeted promotions and incentives programs.
- Established pricing strategies for new products by analyzing competitive landscape.
- Implemented creative advertising tactics across multiple platforms to maximize visibility.
- Prepared monthly budget forecasts for all marketing activities.
- Developed marketing strategies based on corporate objectives and market trends.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Achieved optimal product distribution pricing via vendor discussions.
- Coordinated marketing events for showcasing product and service offerings.
- Evaluated marketing personnel and offered constructive feedback on ways to improve.
Education
Master of Science - International Finance
Macquarie University
Sydney, NSW11-2025
Skills
- Campaign execution
- Advertising Campaigns
- Strategic Planning
- Business Development
- Social Media Engagement
- Client collaboration
- Sales expertise
- Digital Marketing
- Client Relationship Management
- Community Engagement
- Campaign Implementation
- Customer Retention
- Social Media Marketing
- Branding
- Project Management
- Copywriting
Languages
English
Full Professional
Chinese (Mandarin)
Native/ Bilingual
Affiliations
- Travle
I lived alone in Europe for six months and visited over a dozen countries, such as Iceland, and Norway
- Social media influencer
I have acted in and created videos on TikTok, my account has 30,000 followers, and my personal account has over 1,000 followers on the Little Red Book platform through self-operation
- Sports
I love hiking and tennis. The longest I have ever hiked is for more than 8 hours in a single day
References
References available upon request.
Timeline
Marketing Associate
Mumu Life
10.2024 - 12.2024
Marketing Executive
You Yi International Hotel
11.2020 - 05.2023
Master of Science - International Finance
Macquarie University
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