Belynda Rostock
Kippa-Ring,QLD
Summary
Driven Merchandising Manager with 6 years of experience in maximizing product sales and overseeing merchandise trends. Effective in overseeing day-to-day sales and inventory stock levels to determine purchasing needs. Expert in merchandise planning based on prior sales and trends to provide well-rounded selection of products sought by customers. Effective at working in fast-paced grocery environments to restock and arrange merchandise in an appealing way. Upbeat and friendly team player with a good attitude and willingness to take on any task. Well-organized and creative Merchandising professional successful at representing consumer tastes and needs in retail market. Accurately assess competition and pursues effective ways to boost sales and reinforce client brands. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
30
30
years of professional experience
Work History
Senior Merchandising Manager
Prolife Foods
11.2017 - Current
- Increased sales revenue by developing and implementing effective merchandising strategies.
- Enhanced store appearance with visually appealing displays to boost customer engagement.
- Streamlined inventory management processes for accurate stock levels and reduced waste.
- Negotiated favorable contracts with vendors, resulting in lower product costs and increased profit margins.
- Developed strong relationships with suppliers, ensuring timely deliveries and consistent product quality.
- Analyzed sales data to identify trends and adjust merchandising plans accordingly, driving optimal results.
- Trained and mentored junior team members, fostering a positive work environment and enhancing overall performance.
- Motivated and mentored merchandise team to achieve high performance and job satisfaction.
- Scheduled regular maintenance and repair of displays for longevity.
- Implemented comprehensive loss prevention strategies, minimizing shrinkage rates across multiple locations.
- Oversaw visual merchandising teams across multiple stores, ensuring brand consistency throughout all locations.
- Designed displays to deliver interactive, engaging, and memorable store experiences for shoppers.
Sales Support Representative
Campbell Arnott's
04.2010 - 12.2015
- Boosted sales performance by providing timely and accurate information to clients.
- Enhanced customer satisfaction by promptly resolving issues and addressing concerns.
- Streamlined order processing procedures for increased efficiency and accuracy.
- Collaborated with sales team to develop targeted strategies, increasing overall revenue.
- Assisted in the launch of new products, successfully marketing them to target audiences.
- Organized client meetings and presentations, fostering stronger relationships with key accounts.
- Contributed to successful sales campaigns by creating compelling sales collateral materials.
- Trained new Sales Support Representatives, enhancing team productivity and cohesion.
- Recorded and analyzed sales trends to assist with development of sales strategies.
- Managed customer accounts, responding to inquiries and resolving customer service issues
- Developed and maintained relationships with key accounts and existing customers.
- Prepared and presented sales reports and customer profiles to upper management.
- Informed customers of promotions to increase sales productivity and volume.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Set and achieved company defined sales goals.
- Achieved or exceeded company-defined sales quotas.
- Attended monthly sales meetings and quarterly sales trainings.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
Department Manager
Woolwoths
12.1993 - 04.2010
- Enhanced customer satisfaction by providing high-quality seafood products and exceptional service.
- Streamlined inventory management for increased efficiency and reduced waste.
- Collaborated with suppliers to ensure consistent delivery of fresh, sustainably-sourced seafood.
- Developed creative merchandising displays for improved product visibility and sales growth.
- Implemented effective staff training programs, resulting in knowledgeable and efficient team members.
- Managed budgeting and pricing strategies to maximize profitability without compromising quality.
- Conducted regular quality control checks for optimal freshness and compliance with food safety regulations.
- Fostered strong relationships with customers by addressing inquiries promptly and professionally.
- Increased sales volume by implementing targeted marketing initiatives and seasonal promotions.
- Maintained a clean, organized, and safe work environment in accordance with company standards.
- Oversaw daily operations, ensuring proper staffing levels, efficient workflow, and timely order processing.
- Established performance benchmarks for staff accountability, resulting in improved productivity levels across the department.
- Assisted in creating an approachable atmosphere where customers could learn about different types of seafood options as well as their preparation methods.
- Created clean and inviting appearance for fresh seafood cases to encourage sales.
- Prepared and placed seafood cuts and products in display counter to appeal to customers.
- Provided detailed information to customers about available seafood products and self-service items.
- Wrapped, weighed, labeled and priced cuts of seafood.
- Managed daily work schedules for seafood staff.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Defined clear targets and objectives and communicated to other team members.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
- Trained personnel in equipment maintenance and enforced participation in exercises focused on developing key skills.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Reduced waste and pursued revenue development strategies to keep department aligned with sales and profit targets.
Education
Certificate 4 Leadership And Management
Murwillumbah Community College
Murwillumbah06.2016
Certificate 3 Business Administration
TAFE Queensland Bracken Ridge
Bracken Ridge11.2013
Skills
- Product assortment
- Merchandise financial planning
- Loss prevention
- Team leadership
- Stock control
- Data-driven decision-making
- Range planning
- Seasonal planning
- Space planning
- Merchandise presentation
- Merchandise replenishment
- Inventory management
- Merchandising operations
- Promotional planning
- Store layout
- Brand management
- Planogram design
- In-store marketing
- Stockroom Organization
- Inventory Control
- Retail Display Setup
- Stock Management
- Placement Optimization
- Pricing and Signage Updates
- New Display Creation
- Clear Communication
- Relationship Building
- Team Collaboration
- Adaptability and Flexibility
- Product Knowledge
- Critical Thinking
- Remote Video Conferencing
- Customer Service
Timeline
Senior Merchandising Manager
Prolife Foods
11.2017 - Current
Sales Support Representative
Campbell Arnott's
04.2010 - 12.2015
Department Manager
Woolwoths
12.1993 - 04.2010
Certificate 4 Leadership And Management
Murwillumbah Community College
Certificate 3 Business Administration
TAFE Queensland Bracken Ridge
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