Ben Auchettl
Elwood,VIC
Summary
Customer-oriented General Manager with 20+ years of experience adept at building teams, increasing revenues and improving customer sentiment consistently.
I've lead various teams with a focus on sales, support, operations, enablement and capability within B2B environments.
Throughout my working history I've been promoted within companies consistently and given additional responsibility and broader remits
Overview
28
28
years of professional experience
Work History
GM Customer Strategy and Optimisation
REA Group
08.2023 - Current
- Short tem position to integrate new structure and phase over Excellence changes
- Focus on key product and Customer Initiatives for FY25
- Assess Customer Group future structures to align with future direction
- Developed and implemented strategies to increase sales and profitability
GM Customer Excellence
REA Group
09.2022 - 08.2023
- Responsible for leading Customer Enablement, Sales Operations and Sales Capability Teams - 20 People
- Lead GTM for major product initiative(s) with success seeing double digital growth as outcome
- Instilled ‘simulation' culture within capability removing fear of ‘role play'
- Reassessed and implemented change in Sales Incentive schemes
- Re-imagined territory allocations and customer segmentation
- Senior Member of Customer Leadership Team
GM Sales - Residential + Commercial
REA Group
09.2021 - 09.2022
- Brought together Residential and Commercial sales teams to provide stronger customer experience
- Reduced cost to serve and increased revenue within Commercial by approx 10%
- Grew Sales engagement scores over 2 waves to peak of 87% engagement
- Took on Leadership of Sales Enablement, Sales Capability and Customer Loyalty Teams alongside 120+ person sales team
GM Sales - Residential
REA Group
10.2019 - 09.2021
- Responsible for Residential Sales and support Teams Nationally as well as product revenue lines, total team of approx. 120
- Key contributor to Product strategy both short term and longer term
- Lead GTM, L+D and Customer Loyalty Teams in this role
- Key Member of Customer Leadership Team
GM Property Advertising / National Sales Director
REA Group
10.2017 - 10.2019
- Reporting to EGM Residential – Responsible for leading product strategy and delivery of Property Advertising in conjunction with leading 120 person National Residential Sales team
- Led Property Advertising product team - First and only time a Sales leader has taken on a Senior Product role
- Moulded cultural differences between ‘Nth' and ‘Sth' teams to create one single cohesive National sales team
- Led major revenue initiative (Premiere 60) from inception to sell in, resulting in record contract take up in both sales and rent and double digit revenue growth
- Delivered Audience extension product and drove sales uptake to record level for new product
- As a member of Residential Leadership Team strategic input into product direction, expenditure and growth opportunities
- Driver of redesigned reward and recognition scheme
Director of Sales Residential Sth
REA Group
07.2015 - 10.2017
- Reporting to EGM Residential
- Responsible for leading VIC, WA and SA sales teams as well as being key sales input for product, marketing and GTM
- Key input into Inception and design of Premiere All over several generations
- Drove Premiere All uptake to be highest in Australia for Victoria followed by SA
- Contract uptake resulted in record revenues in all States and 20%+ revenue growth in Vic and SA
- Lifted customer satisfaction and revenue to record levels in Victoria during time of key competitive alignment
- Lifted employee engagement survey scores in States of responsibility
State Sales Manager
REA Group
03.2013 - 10.2015
- Reported to Sales Director Residential South – Responsible for Victorian and Tasmanian Sales teams, revenue growth as well as customer sentiment
- Designed and launched first residential customer trip for REA, now a National annual revenue and sentiment driver
- Key Member of working group to design an offering in Victorian market “ultimate contract', forerunner of Premiere All and major revenue driver
- Contract penetration in sales and rent both grew quickly resulting in high double-digit revenue growth across this period
Sales Manager
REA Group
05.2011 - 05.2013
- Reported to State Sales Manager – Responsible for 6 account managers and sales coordinator
- Re-imagined New Business function within team which eventually rolled out Nationally
Division Sales Manager. Division Manager
Fairfax
01.2003 - 01.2011
- Responsible for all direct and agency revenue across Fairfax Community magazines and newspapers
National Agency Manager / Account Manager
01.2003 - 01.2008
- Reported to Publisher Community Publications
- Moving into the Agency Manager role had a key focus on growing a team and revenue base for the Fairfax publications that were until that point sold by a 3rd Party. This resulted in rapid and sustained revenue growth
Business Development Manager
Experian Hitwise
03.2003 - 10.2003
Publisher / Business Development Manager
DoubleClick
02.2000 - 04.2002
- Reported to GM UK Office – Overall responsibility for recruitment and management of key partners as well as sell through and yield management with focus on Technology, Automotive and Portal verticals
Account Manager
ACNielsen
01.1996 - 01.1999
- Reported to Sales Director – Responsible for all Television Network and Key Media agency relationship in Victoria
Education
Bachelor of Marketing (Major) - Economics
Swinburne University
Melbourne, VICSkills
- Leadership
- Relationship Building
- Building Teams and Culture
- Sales and Sales Operations
- GTM
- Clear Communicator
- Product Leadership and CX
Awards
- 3 time winner of REA "All Stars", the most prestigious sales award available
- Awarded AC Nielsen Built to Last Global Award (30 Globally)
- Awarded Manager of the year Fairfax
Timeline
GM Customer Strategy and Optimisation
REA Group
08.2023 - Current
GM Customer Excellence
REA Group
09.2022 - 08.2023
GM Sales - Residential + Commercial
REA Group
09.2021 - 09.2022
GM Sales - Residential
REA Group
10.2019 - 09.2021
GM Property Advertising / National Sales Director
REA Group
10.2017 - 10.2019
Director of Sales Residential Sth
REA Group
07.2015 - 10.2017
State Sales Manager
REA Group
03.2013 - 10.2015
Sales Manager
REA Group
05.2011 - 05.2013
Business Development Manager
Experian Hitwise
03.2003 - 10.2003
Division Sales Manager. Division Manager
Fairfax
01.2003 - 01.2011
National Agency Manager / Account Manager
01.2003 - 01.2008
Publisher / Business Development Manager
DoubleClick
02.2000 - 04.2002
Account Manager
ACNielsen
01.1996 - 01.1999
Bachelor of Marketing (Major) - Economics
Swinburne University
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