Ben De Amicis
Melbourne
Summary
Customer-oriented General Manager with 20 years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen.
Overview
17
17
years of professional experience
5
5
years of post-secondary education
Work History
General Manager - Sales and Operations
Superdrop Pty Ltd
12.2021 - Current
- Collaborated with cross-functional teams to develop innovative solutions.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Collaborated effectively with cross-functional teams on various projects/initiatives aimed at enhancing organisational performance results.
- Drove +25% year 1 and +63% year 2 business growth while leading operations, strategic vision, and long-range planning.
- Launched 16 NPD’s from end-to-end by working with stakeholders to build a cohesive commercial strategy across Pricing, Packaging, GTM, Support, Marketing & Sales to support the value proposition in the market.
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
- Managed budget implementations, employee evaluations, and contract details.
- Managed purchasing, sales, marketing and customer account operations efficiently.
Senior Consulting Manager
Strategic Alignments
07.2020 - 11.2021
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Provided expert guidance on change management initiatives, assisting businesses in navigating transitions smoothly.
- Designed new projects with timelines, budgets and scope of work plans.
- Developed tailored business process improvement plans, driving operational efficiency and cost reduction for clients.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Increased revenue by 40% through effective client engagement
Head of Sales and Marketing EMEA
Solvar LTD
03.2017 - 02.2020
- Managed budgets for sales and marketing activities, ensuring optimal allocation of resources for maximum return on investment.
- Strengthened customer loyalty through exceptional account management and personalized service offerings.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Increased sales by 24% with Europe’s leading travel retail accounts through developing robust business category plans and maximising promotional programs.
National Capability Manager
Asahi Premium Beverages
06.2014 - 06.2016
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
- Managed $2 million budget to Lead corporate re-branding strategy & implementation of SAP CRM and operational processes of Asahi Beverages.
- Lead 5 – person department responsible for the people & internal communication strategy, organisational planning, IT systems and operational processes to improve efficiency.
National Sales Operations Manager
Asahi Premium Beverages
06.2012 - 06.2014
- Devised processes to boost long-term business success and increase profit levels.
- Facilitated smooth collaboration between departments through clear communication channels.
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Reduced process bottlenecks by training and coaching employees on practices, procedures, and performance strategies.
- Led the integration of the Schweppes Non – Alcohol business with the alcohol business to form an Asahi Premium Beverages a $600 million multi-beverage business.
- Created and implemented the go to market strategy of Somersby Cider, which sold 120,000 cases in 3 months and gained 6.7% market share points in 5 months.
State Marketing Manager
Coca Cola Amatil
01.2011 - 05.2012
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Performed market segmentations, targeting and positioning for each product line.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Spearheaded product launches, collaborating with product development teams to create comprehensive go-to-market strategies that drive sales growth.
Sales Manager
Coca Cola Amatil
05.2007 - 12.2010
- Built relationships with customers and community to establish long-term business growth.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Created compelling presentations that highlighted product features/benefits to potential clients while addressing their pain points directly.
Education
Executive MBA -
Royal Melbourne Institute of Technology
Melbourne 07.2015 - 12.2017
Diploma in Marketing -
Northern Metropolitan Institute of Technology
Melbourne, VIC 01.1994 - 12.1996
Skills
Business StrategyOperations ManagementKey Account ManagementBrand ManagementStaff Training & DevelopmentP&L ManagementBudget & Forecasting
Distribution Management
Supply Chain Management
Account Management
Financial Administration
Staff training/development
Analytical Skills
Budget Development
Leadership and team building
Strategic Planning
Awards
- Vic Sales Manager of the Year 2010
- TOP 100 Account Manager Club: Year 2004,2005 & 2006
References
Available Upon Request
Training
- 2019, Mentor for RMIT Entrepreneurship Program
- 2018, Leading Innovation, Innovation 4 Growth Certificate: MIT Sloan School of Management
- 2016, Coaching for Performance: NextGen Group
- 2015, Advanced Negotiation: NextGen Group
- 2012, Certificate, Project Management: The Australian Institute of Project Management
Timeline
General Manager - Sales and Operations
Superdrop Pty Ltd
12.2021 - Current
Senior Consulting Manager
Strategic Alignments
07.2020 - 11.2021
Head of Sales and Marketing EMEA
Solvar LTD
03.2017 - 02.2020
Executive MBA -
Royal Melbourne Institute of Technology
07.2015 - 12.2017
National Capability Manager
Asahi Premium Beverages
06.2014 - 06.2016
National Sales Operations Manager
Asahi Premium Beverages
06.2012 - 06.2014
State Marketing Manager
Coca Cola Amatil
01.2011 - 05.2012
Sales Manager
Coca Cola Amatil
05.2007 - 12.2010
Diploma in Marketing -
Northern Metropolitan Institute of Technology
01.1994 - 12.1996