Ben Dillon
Richmond,VIC
Summary
Marketing and Communications (PR Degree) Professional with 10+ years of experience achieving performance, retention, and revenue generation across fast-moving, tech-enabled sectors.
Overview
12
12
years of professional experience
Work History
Marketing and Communications Manager
Wolfpack Financial
Melbourne, VIC
03.2021 - Current
- Industry Recognition & Growth
- Positioned brand for strategic partnerships across APAC and government- 2020 eBroker Fintech Award winner of #1 Best Brokerage App for Beginners, previously won by Robinhood in 2019 (45% revenue).
- Ranked Top 50 in Finance Apps within the first year, with sustained user engagement driving long-term growth.
- Developed value statement.
- User Acquisition & Conversion
- Built a pipeline of 10,000+ qualified leads in 12 months, leading to 8% B2C conversion rate through targeted campaigns.
- Achieved 30,000+ total installs and increased app downloads by 300% over 4 years.
- Reduced Customer Acquisition Cost (CAC) by 50% through strategic partnerships and audience targeting.
- Increased 1st deposit by new users by 4x.
- Retention & Engagement
- Boosted retention rate by 20% through personalized communication and engagement strategies (In Newsletters, Push Notifications, SMS, and In-App Messaging).
- Implemented automated customer journey via SMS, Push Notifications, email, and In-App Messaging.
- Maintained a 30% customer retention rate, exceeding industry benchmarks.
- Marketing & Paid Media Performance
- Achieved a $500,000+ monthly ad acquisition budget, achieving a 5:1 ROI on media spend.
- Led strategic planning and attribution to improve channel performance.
- Ranked Top 50 on the App Store for Finance Apps, increasing app downloads by 300% in 12 months.
- Ad System & Monetization
- Led Google Ads, Meta Ads, and Bing Ads, reducing Customer Acquisition Cost (CAC) and boosting ticket sales.
- Increased CAC by 30% through targeted campaigns, audience segmentation, and audience targeting.
- Www.wolfpack.com - Award Winning Investment App.
Membership and Marketing Coordinator
Corvallis Knights
Corvallis, Oregon, USA
09.2017 - 06.2019
- Membership Retention & Fan Engagement
- Developed fan retention strategies, increasing season ticket renewals by 20%.
- Collaborated with marketing teams to create engaging content and campaigns, boosting ticket sales.
- Led social media engagement initiatives, driving a 30% increase in fan interaction and follower growth.
- Marketing & Revenue Growth
- Increased ticket sales through media campaigns that contributed to a 15% revenue growth.
- Strengthened sponsorship relationships, securing 10+ new local business partners.
- Designed promotional campaigns that enhanced game-day attendance and merchandise sales.
- Game-Day Operations & Community Partnerships
- Coordinated game-day fan experience initiatives, improving fan satisfaction scores by 25%.
- Managed in-stadium promotions, giveaways, and interactive experiences to engage with local communities and businesses, leading to expanded sponsorship opportunities and sponsorship renewals.
- Www.corvallisknights.com - Oregon State University, West Coast League
CRM Manager | Retention & Revenue Growth
Betst
Melbourne, VIC
02.2015 - 02.2019
- Restored directly to Head of Marketing
- Managed 200,000+ customer database via Braze CRM, optimizing engagement and retention.
- Implemented automated customer journey via SMS, Push Notifications, email, and In-App Messaging.
- Maintained a 30%+ customer retention rate, exceeding industry benchmarks.
- Marketing & Paid Media Performance
- Achieved a $500,000+ monthly ad acquisition budget, achieving a 5:1 ROI on media spend.
- Led strategic planning and attribution to improve channel performance.
- Ranked Top 50 on the App Store for Sports Apps, increasing app downloads by 300% in 12 months.
- Ad System & Monetization
- Led Google Ads, Meta Ads, and Bing Ads, reducing Customer Acquisition Cost (CAC) and boosting ticket sales.
- Increased CAC by 30% through targeted campaigns, audience segmentation, and audience targeting.
- Www.betst.com.au - Online Wagering (Nitel Parent)
Membership and Marketing Manager
Perth Heat Baseball Club - Australian Baseball League
Perth, WA
11.2015 - 08.2017
- Ticket Sales & Membership Retention
- Led ticket & membership sales for 2015/16 and 2016/17 seasons, increasing game-day attendance by 30%.
- Achieved 100% retention rate for existing members and drove post-season renewals.
- Increased membership revenue by 20% through targeted campaigns and strategic partnerships.
- Game-Day Operations & Community Partnerships
- Coordinated game-day fan experience initiatives, improving fan satisfaction scores by 25%.
- Managed in-stadium promotions, giveaways, and interactive experiences to engage with local communities and businesses, leading to expanded sponsorship opportunities and sponsorship renewals.
- Marketing & Revenue Growth
- Increased ticket sales through media campaigns that contributed to a 15% revenue growth.
- Strengthened sponsorship relationships, securing 10+ new local business partners.
- Designed promotional campaigns that enhanced game-day attendance and merchandise sales.
- Www.perthheat.com.au
Account Manager
Optus
Perth, WA
03.2014 - 02.2017
- Managed 100+ accounts, including government and enterprise clients, helping tailor solutions to meet their needs.
- Developed and executed account plans to drive growth and retention.
- Achieved 120% of sales targets by identifying upsell opportunities and building strong client relationships.
- Led cross-functional teams to deliver customized solutions, ensuring client satisfaction.
- Collaborated with product teams to enhance offerings and drive innovation.
- Implemented strategies to cut costs, improve data insights, performance reporting, and strategic recommendations, increasing revenue by 30%.
- Www.optus.com.au - National Telecommunications Provider
Education
Grad Cert of Data Science -
University of Melbourne
Melbourne, Victoria, Australia09.2021
Bachelor of Commerce - Public Relations and Event Management
Curtin University
Perth, Western Australia, Australia11.2018
Student Exchange - undefined
Louisiana State University
Baton Rouge, Louisiana, USA06.2018
Cert III in Engineering - Heavy Duty Fabrication (Engineer - Trade)
South Regional TAFE
Bunbury, WA, Australia02.2014
Skills
- Contract Negotiation & Pipeline Growth
- Strategic Go-to-Market Planning & Execution
- Creative Campaign Planning & SEO Management
- Data Analytics & Customer Surveys (Braze, ManyChat)
- CRM, Automation & CRM Strategy
- Data-Driven Retention and Loyalty
- Product Commercialization & GTM strategy
- Startup & Scale-up Environment Experience