Ben Drayton

• Maintenance & optimisation of end to end customer platform.
• Ensure product strategy + roadmaps are clearly communicated, and aligned with outcomes of wider business.
• Manage existing partnerships and identify future value accretive partner opportunities.
• Extensive use of data/ analytics, driving informed decisions.
• Implementation of experimentation framework, aligned with key outcomes.
• Increased acquisition through targeted growth loops in conjunction with performance marketing.

Key Achievements:

• Delivery of end to end policy renewal experience
• Migration of primary customer data model (from policy centric to user centric architecture)
• Implementation of Amplitude Analytics including data governance model and taxonomy
• Increased quote funnel conversion by 26%

• Inspire & lead team (7) of Product Owners on achievement of product vision, aligned with UBank’s broader mission.
• Recruitment & onboarding of key non technical roles (Product Owner, Scrum Master, Business Analyst, User Experience Designer).
• Improve and develop product management team through regular coaching and internal 'Product Management Capability Matrix'
• Embed strong product culture: problems to solve, rather than features to build- empowering teams to solve, and being accountable for results.
• Ensure product roadmaps are clearly communicated, and aligned with outcomes of wider business.
• Identify & resolve issues impeding UBank’s ability to meet financial, strategic, and technical goals.
• Manage existing partnerships and identify future value accretive partner opportunities.
• Extensive use of data/ analytics, driving informed decisions.
• Evangelise experimentation at scale, aligned with key outcomes.
• Optimisation of marketing mix and performance reporting: SEO, direct, SEM, programmatic, affiliates, social.
• Maintain compliance with risk appetite, obligations and policies (including KYC/AML/CTF).
• Effective stakeholder collaboration- enabling proficient management of expectations, effective roadmap decisions and delivery into market.

Key Achievements:

• Public Website: improved conversion by 143%
• Deposit Products Online Application: improved conversion by 166%
• Developed & deployed Product Manager Capability Matrix
• Launched UBank Open Banking Data Sharing
• Service Design Blueprints (18 month & 3 year) - for the 'Ultimate Home Loan Experience'

• Built team of Product Managers and UX Specialists responsible for optimising ten brands, across 25 domains- for Web & Apps.
• Delivered innovative new digital products & features; driving revenue, user engagement and market share- whilst aligning with overarching company vision.
• Engaged key clients across European locations to understand individual goals.
• Research market trends and emerging technologies; develop vision, strategy and roadmaps to build and support market leading products.
• Prioritised roadmap and feature / product releases to meet client and Board requirements.
• Recruit, train, lead UX Team. Drove UXD strategy and best practice UX principles; simplicity, flexibility and configurability.
• Prepared detailed business cases for Board approval to support delivery of roadmap, commercial decisions and major new strategic initiatives.
• Closely collaborated with SEO, web analytics and business intelligence teams to proactively measure success and implement fast, iterative improvements.
• Maintain knowledge of innovative technology developments, monitor competitor activity and produce analyses of various markets informing strategic decisions.

Key Achievements, Agile Projects & Initiatives:

• Mobile First Strategy Execution: delivered Mobile First strategy- increasing business revenue and turnover generated by mobile.
• Led development and launch of flagship/ latest generation mobile product (M2) across 5 regulatory regions & multiple brands (Spain, Italy, Belgium, DACH, France), resulting in 76% increase in registration conversion.
• Delivered M.gamebookers.com, increasing mobile share from 30% to 65%, mobile turnover share from 16% to 47%, and number of active player days by 26%.
• ‘Project Unicorn’ personally championed strategic vision, developed business case, gathered support, and led development of responsive application across all devices.
• First of its kind within gaming industry, enabling highly efficient building and maintaining of websites.
• Recruited and trained new UX and Product Managers, developed business processes and working agreements, defined teams function in development cycle and global scum environment.
• Successfully built high performing, well respected and engaged team.

• Worked closely with UX Team and Developers to lead initial conception and development of bwin desktop and mobile products.
• Conducted business analysis to develop short and long term roadmaps.
• Developed business cases for portal features (registration, account and regulatory requirements, KYC requirements, payments, bonus schemes and front end performance).
• Requirement analysis, story creation and user acceptance testing (UAT) with scrum development teams across multiple backlogs.
• Led data-driven analysis, specification and measurement of new product development, conversion and innovation.
• Designed quantitative and qualitative test metrics for products in Portal.

Key Achievements:

• Played integral role driving transition to Agile across large scale implementation (92 agile teams, across 6 countries).
• Supported new B2B model, developed processes for customers and stakeholders to communicate requirements, built systems to prioritise all new requests.
• Spearheaded commercial justification for enterprise CDN (Content Delivery Network) implementation, mitigating business impact caused by poor performance. Annual costs: €300k. Annual ROI: €3.2 million.

• Conducted analysis of training and organisational needs, built multidisciplinary solutions, worked with cross-functional teams developing and implementing solutions (Sales, HR, Agile Methodologies etc.)
• Analysed and evaluated business processes, procedures, feasible optimisation and efficiency improvements; collaborated in articulation of sustainable long-term alterations.
• Partnered with managers and executives to identify, create and implement learning and development programs to support business growth objectives.
• Led/ facilitated group discussions, strategy, planning and training sessions on various topics including: Agile methodologies, CRM utilisation, pipeline management, negotiation, presentations & accounting.
• Clients: IAEA, UN, Raiffeisen Bank, Erste Bank, Volksbank, Superfund, HSG Group, Siemens, T Mobile, Software Data Services, Kapsch, Austria Lotteries, Casino Wien, Goodyear, HAAS, Austro Control, Test Fuchs, Neumann International, Staff and Talents, Linde Gas, Federal Ministry for Innovation Transport and Technology.

• Executed strategic business development initiatives, targeted headhunting campaigns and forecasting of activity pipeline to senior management and partners.
• Managed all recruitment activities including: initial meeting with clients, comprehensive needs assessment, delivering information on conditions of service, interviewing candidates and post placement performance reviews.

Key Achievements:

• Consistently met or exceeded monthly activity and sales key performance indicators in first and only year.
  

• Managed portfolio of 150 business clients supporting all their telecommunication needs, driving Telstra market share and product penetration.
• Consulted to R&D Team in identifying product gaps and future trends to support the conception and development of innovative new products.
• Managed and developed accounts and executed business development strategies to win targeted new business and maintain profit margins.
• Consulted with clients to provide solutions supporting growth and success.
• Conducted market and gap analysis identifying products, emerging technologies and provide data to support effectiveness of new product development initiatives.
• Responsible for sales and performance analysis utilising CRM software to forecast key sales information.
• Oversaw resolution of technical, product delivery, priority and quality issues; delivery and performance of contracts.
• Measurement and management of end-to-end performance.

Key Achievements:

• Telstra 'Account Manager of the quarter’ (Australia wide selection)
• Member of top performing team NSW Q1 2008.