Ben Ilobuchi

• Promoted after a successful tenure in a sales development role, now managing high-value client relationships and supporting the adoption of new product features.
• Analysed client engagement and usage patterns to identify areas for growth, tailoring outreach and communication to suit individual needs.
• Delivered onboarding and training sessions to new clients, ensuring confidence and clarity in platform use.
• Acted as a key liaison between clients and internal teams, sharing customer insights to shape the product experience and prioritise improvements.
• Worked closely with Product and Customer Success teams to ensure a smooth rollout of new features, resolve client challenges, and deliver consistent value.
• Supported upsell opportunities by aligning client goals with available platform features and services.

• Identified and qualified prospective clients through cold outreach, scheduling product demonstrations for Account Executives.
• Used HubSpot to manage pipelines and campaigns, tailoring outreach strategies based on clinic type and geography.
• Helped improve engagement by refining call and email messaging with feedback from the field.
• Consistently exceeded targets and contributed to team-wide growth in lead generation.

• Wrote digital-first content for publications such as Fashion Journal and POCCmag, with an understanding of on-page SEO principles like headings and keyword use.
• Worked with editors and marketing teams to ensure copy was both engaging and search-optimised for organic performance.
• Partnered with creatives from music, tech, and visual arts to create content that captured their stories and resonated with online audiences.
• Handled everything from pitch to final draft, researching topics, refining messaging, and applying best practices for online visibility.

Selected Work

- I made the worst online dating profile possible to see if I could still find love, Fashion Journal

- These Naarm-based creatives are using art to explore how we connect, Adidas Campaign

• Worked with Adidas and AndPeople on a branded campaign, producing both video scripts and written content for online platforms.
• Aligned content with Adidas’ tone and brand values, ensuring clarity and strong messaging throughout.
• Delivered assets that performed well across social and branded channels, meeting both creative and campaign goals.