BEN QUEK
CROYDON,NSW
Summary
Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Overview
22
22
years of professional experience
4
4
years of post-secondary education
Work History
SALES MANAGER
ETTASON PTY LTD
01.2014 - 06.2022
- Create the strategies and concepts to achieve the business plan and to improve exposure and presents in store to place key brands/products in a winner position
- Manage and achieve channel KPI which includes sales target, gross margin and control expenditure within guidelines across sales and profit
- Proactively identify gaps in the plan and drive key discussion to course correct
- Build strong relationships across the channel network especially key customers to ensure partnerships to influence and achieve all business expectations
- Develop 12-month product and promotion to support the sales business plan and category strategies
- Manage incorporating training, setting KPI’s, performance review and effectively engaging and driving sales team
- Forecasting Accuracy – ensure process is established and collaboration is achieved with key stakeholders to ensure predictability of volume
HEAD OF SALES
SAMSUNG ELECTRONICS
06.2011 - 10.2013
- Achieve annual financial objectives including Net Sales, Net Margin, core working capital and EBITDA as determined by the business and manage Cost Centra expenses in accordance with annual budget
- Oversee the completion of the annual business planning process for Mass Merchandising Channel, including local marketing plans aligned to global brand strategies, education and customer plans
- Maintain strong existing customer relationships and source and grow new and existing
- Attend industry events to promote the business’s retails brand (SAMSUNG) offering
- Monthly Reporting of performance against agreed plans, with full accountability for results/achievement
- Development of direct reports through effective people and performance management to optimize effectiveness and potential of team members
- Build effective and constructive cross-functional relationships, both internally and externally including networking at senior levels
TEAM LEADER
COLGATE - PALMOLIVE
08.2008 - 06.2011
- Develop a thorough understanding of the values, strategies and policies of the customer and anticipate future direction and needs in order to set long term objectives for the team
- Develop a network of contacts throughout the customer organization in order to influence all decision points within the customer(s), improve understanding, increase data access and ensure frequent face-to-face contact: Buying, Merchandising, Marketing, Finance, Inventory Control, Logistic and etc
- Facilitate frequent top-to-top contact between Customers and Colgate Palmolive senior management to ensure strategic alignment and prepare and conduct annual negotiations
- Run post-evaluation of all promotions, supported with qualitative commentary, communicating results to the commercial team and use the results of promotion evaluations to refine customer tactics
- Develop customer investment strategy, consistent with retail environment strategy, brand strategy and shopper insights
- Manage monthly meetings in which the team's objectives are reviewed to ensure progress and alignment towards overall company goals with refined action plan
NATIONAL SALES MANAGER
UNILEVER PLC
07.2004 - 08.2008
- Develop sales plans, activities and campaigns nationally
- Overlook the entire operational activities via managing regional managers within the respective region/territory
- Negotiate trading terms and sales contracts with key customers
- Collaborate and execute signed off Joint-Business-Plan (JBP) with global customers such as TESCO, CARREFOUR and DAIRY FARM GROUP
- Prepare sales forecast and budgets, monitor sales volume revenue and market share in key categories
- Contribute to the development of route-to-market, distributor management for general trade to ensure weighted distribution is at optimum level
- Encourage team, coach and manage the team to learn and develop their skill base, to extend and continuously improve key competencies and ensure compliance of standards are followed
- Execute sales channel strategy nationally for all key brand planned by Marketing team
AREA SALES MANAGER
CADBURY CONFECTIONERY
08.2000 - 07.2004
- Building, developing, and maintaining key customer relationships
- Driving Sales through commitment to different customers and accounts
- Plan and manage execution of marketing initiatives throughout the region, working closely with distributor and sales team
- Building distribution of key products and ensure core range/ planogram is available in key retailers
- Manage product ranges and the journey plans ongoing in key retailers
- Manage key customers to deliver profitable outcomes
- Keep abreast of accounts and trade spend management
- Working towards individual and team KPI’s and compliance
- Auditing and ensuring our products are meeting all standards
- Bringing flair to the team ensuring processes are met
Education
Bachelor of Arts - ACCOUNTING
University of Hertfordshire
01.1997 - 08.2000
Skills
Sales processes
National accounts management
Strategic account development
Business development and planning
Territory Management
Product and service sales
Sales Reporting
Coaching and mentoring
Operations
Marketing strategy
Sales presentations
Account management
Sales operation
Goals and performance
Accomplished manager
Sales expertise
Empowers high-performing sales teams
Relationship building
Staff Management
Strategic planning
Analytical problem solver
Timeline
SALES MANAGER
ETTASON PTY LTD
01.2014 - 06.2022
HEAD OF SALES
SAMSUNG ELECTRONICS
06.2011 - 10.2013
TEAM LEADER
COLGATE - PALMOLIVE
08.2008 - 06.2011
NATIONAL SALES MANAGER
UNILEVER PLC
07.2004 - 08.2008
AREA SALES MANAGER
CADBURY CONFECTIONERY
08.2000 - 07.2004
Bachelor of Arts - ACCOUNTING
University of Hertfordshire
01.1997 - 08.2000