Ben Roberts
Box Hill North
Summary
I am an experienced Sales, Export and Marketing Manager with a demonstrated history of working within the wine industry for 15+ years. I have a strong understanding of wine production and my key strengths are international business, pricing and product development, packaging, supply chain strategies, inventory management, supplier relationship management, in-house and 3PL warehousing and logistics. With experience exporting to Japan, Hong Kong, EU and 10+ years operating in China and Australia. I manage contracts and international events with an exceptional record of introducing and managing complex account portfolios with revenue-generating outcomes in national and international markets, particularly throughout China.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Marketing Manager
Sunshine Creek Management P/L
11.2016 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Optimized website content for improved search engine rankings and increased web traffic.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Created artwork for product packaging and promotional materials.
- Optimized logistics processes to decrease transit times and improve profitability.
- Coordinated international shipments by navigating complex import/export regulations and customs requirements.
Export Officer
S & N Wines P/L
11.2014 - 11.2016
- Reduced lead times on orders by overseeing improvements in inventory management practices.
- Maintained detailed records of all export transactions, allowing for accurate reporting and informed decisionmaking.
- Increased accuracy in financial forecasting by maintaining up-to-date knowledge of currency exchange rates and global economic factors affecting trade activities.
- Handled shipments to keep items moving through pipeline.
- Provided exceptional customer service to both international buyers as well as internal stakeholders such as sales representatives.
- Spearheaded efforts to comply with ever-changing international trade regulations while minimizing disruption to export operations.
- Managed a team of Export Assistants, providing guidance, support, and training to ensure consistent performance levels across the department.
- Prepared various import, export and supplier forms for customs submittal.
Manager
Sunshine Creek Wines
11.2009 - 11.2014
- Organized successful in-store events such as wine tastings and seminars, attracting new customers while engaging existing ones.
- Enhanced customer satisfaction by providing expert wine recommendations based on individual preferences and meal pairings.
- Analyzed consumer trends to inform purchasing decisions, ensuring a relevant assortment of products that catered to evolving customer tastes.
- Spearheaded inventory management for the wine department, ensuring adequate stock levels and product variety.
- Managed website projects from inception to completion, ensuring timely delivery and adherence to budget constraints.
National Account Sales Manager
Expert Installs
02.2003 - 10.2009
- Developed comprehensive client profiles, allowing for better understanding of their needs and preferences leading to more targeted pitches.
- Assessed customer needs and promoted company products and services.
- Identified new business opportunities through market research and competitor analysis, driving expansion into untapped territories.
- Trained and mentored new account management and sales personnel.
- Managed a diverse portfolio of national accounts, ensuring consistent revenue growth and profitability.
- Increased market penetration by growing brand awareness.
Education
Certificate - Mandarin
ACCS Institute
Melbourne, VICDiploma - Print & Design
North Metropolitan TAFE
Perth, WASkills
- Brand promotion
- Social media marketing
- Customer relationship management (CRM)
- Shipping and receiving
- Export compliance
- Labelling and packaging
- Transportation management
- Import-export regulations
- Stakeholder management
- Logistics analysis
Certification
Worksafe - Licence to Perform High Risk Work
Languages
Chinese (Mandarin)
Limited Working
Interests
- Backpacking and Hiking
- Cycling
- Gardening
- Wine Tasting
- Road Trips
Timeline
Marketing Manager
Sunshine Creek Management P/L
11.2016 - Current
Export Officer
S & N Wines P/L
11.2014 - 11.2016
Manager
Sunshine Creek Wines
11.2009 - 11.2014
National Account Sales Manager
Expert Installs
02.2003 - 10.2009
Certificate - Mandarin
ACCS Institute
Diploma - Print & Design
North Metropolitan TAFE
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