Summary
Overview
Work History
Education
Skills
References
Timeline
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Ben Shaw

Ben Shaw

Como,Australia

Summary

Performance Manager at SPORTSBET with expertise in performance management and data analysis. Skilled in budget preparation and trading strategy, contributing to team growth through effective coaching. Implemented process improvements that increased operational efficiency and promoted collaboration and innovation.

Overview

23
23
years of professional experience

Work History

Greyhound Performance Manager

SPORTSBET
01.2022 - Current
  • Led and developed Team Leads and Senior Traders through targeted coaching, structured performance management, and continuous feedback to drive team growth and capability uplift.
  • Prepared and delivered detailed yearly budgets and quarterly reforests, additionally completing weekly and monthly performance commentary, to support financial planning and commercial strategy.
  • Championed operational excellence by implementing process improvements, automation solutions, and best practices, enhancing efficiency across trading operations.
  • Designed and executed trading strategies aligned with broader business objectives, ensuring data-informed decision-making and strategic market positioning.
  • Partnered with cross-functional teams—including Product, Technology, Data Science, and Commercial—to deliver and embed high-impact trading initiatives.
  • Oversaw trading performance through robust analysis, regular performance reviews, and proactive risk management measures to ensure optimal outcomes.
  • Directed experimentation programmes to test, validate, and refine pricing models, fostering a data-driven and innovation-focused trading culture.
  • Developed and optimised the business-as-usual (BAU) trading playbook, streamlining operational processes for sustained performance and scalability.
  • Analysed customer betting trends and competitive data to inform strategic decisions, improve trading outcomes, and identify growth opportunities.
  • Collaborated with senior stakeholders on high-impact, cross-functional projects, aligning technical and trading teams to achieve shared goals.
  • Assessed model performance in collaboration with technology teams, implementing data-driven enhancements to improve predictive accuracy and market effectiveness.
  • Conducted margin performance reviews and provided insights on promotional impact, supporting profitability optimisation and data-led campaign planning.

Senior Racing Bookmaker (Greyhounds)

SPORTSBET
04.2019 - 12.2021
  • Conduct comprehensive market and data analyses, including retrospective performance reviews, to inform and support strategic decision-making.
  • Develop, maintain, and refine pricing models tailored to specific market codes, ensuring alignment with evolving market trends.
  • Execute pricing activities in accordance with business goals and trading strategies, contributing to revenue optimization.
  • Collaborate with the Performance Lead and Head of Function to establish, monitor, and achieve key performance metrics.
  • Ensured accuracy and consistency in pricing outputs through rigorous validation, monitoring, and continuous improvement.
  • Provide operational flexibility by covering shifts and actively trading when needed, while contributing to cross-functional initiatives and team-wide performance enhancements.

Senior Racing Bookmaker (Greyhounds)

TABCORP
04.2014 - 03.2019
  • Managed risk and executed trading decisions across race events to optimise performance and mitigate exposure.
  • Monitored live betting activity and adjusted prices in real time to reflect market dynamics and customer behaviour.
  • Ensured accurate and timely display of all markets and products across digital platforms, maintaining operational integrity.
  • Collaborated with the Client Performance Team (CPT) to analyse customer behaviour and identify emerging betting patterns.
  • Partnered with CPT to monitor and assess agency behaviour on a daily basis, informing trading strategy and responsiveness.
  • Communicated intelligence on sharp and recreational retail activity to fellow traders, enhancing team awareness and decision-making.
  • Worked closely with the Marketing team to deliver racing promotions, including specials and supplementary market offerings.
  • Compiled and delivered weekly performance reports to management, highlighting insights on the top 100 customers and retail agencies.
  • Led training sessions for new full-time and casual staff, focusing on trading systems, market operations, and core trading principles.

Live Betting Bookmaker/Sports Bookmaker(NRL)

TABCORP
04.2012 - 04.2014
  • Executed live trading across a broad range of sports, including in-play racing events, ensuring accurate pricing and risk management in dynamic environments.
  • Set and managed pre-match pricing for NRL fixtures, aligning odds with market trends and internal models.
  • Analysed customer and retail outlet performance reports, providing actionable insights and reporting key trends to stakeholders.
  • Delivered comprehensive training to new full-time and casual staff on trading systems, pricing strategy, and operational protocols.
  • Liaised with administration and cross-functional teams to ensure the timely creation and accurate configuration of markets ahead of scheduled events.

Financial Planner

Commonwealth Bank
04.2011 - 04.2012
  • Liaising with clients and arranging insurance appointments.
  • Meeting with customers to discuss financials (7 customers per day).
  • Preparing Statements of Additional (Insurance) Advice for a customer, which includes researching the customers:
  • Personal details e.g. age, dependants, employment status.
  • Current financial position – assets and liabilities.
  • Existing Insurances
  • Financial goals.
  • Followed by: Assessing customers financial position, and where improvement is needed.
  • Making recommendations e.g. Self Managed Super Funds or Super rollovers, insurance, tax effective investments.
  • Advising customers of reason for recommendations, and what to expect to achieve over time.
  • Putting in place recommendations and monitoring over time.
  • Processing applications and finishing the underwriting process.
  • Collecting data relevant to insurance recommendations.
  • Complete Insurance Application from initial application to acceptance.
  • Completing Managed Funds applications for customers.
  • Setup of Self Managed Super Funds for customers.

Investment Manager (Managed Funds and WPS Mortgage Fund)

WPS Financial Services
06.2010 - 04.2011
  • Completing revenue and sales reports for the CEO and executive board
  • State by state reports
  • Conversion reports
  • Capacity reports
  • Commission reports
  • Establishing agreements with product providers (Russell, ING and Key Invest).
  • Holding weekly meetings with managers around the country.
  • Presenting reports to Management meetings.
  • Training all staff on Managed investment products – Russell, ING and WPS mortgage fund (WPS Capital – contributory fund)
  • Liaising with clients about distributions and upcoming payments from mortgage fund.

National Advisory Services Manager (Insurance & Tax Effective Investments)

WPS Financial Services
05.2008 - 05.2010
  • Oversaw all Advisory Services Managers to ensure optimal client service delivery.
  • Monitored client interactions managed by Advisory Services Managers for quality assurance.
  • Maximized financial benefits through effective client advice, amending strategies as necessary.
  • Ensured timely and accurate completion of client requests to enhance satisfaction.
  • Compiled comprehensive revenue and sales reports for CEO and executive board.
  • Facilitated weekly meetings with managers nationwide to discuss progress and strategies.
  • Trained new Advisory Services Managers and staff to promote operational excellence.
  • Reviewed Statements of Advice prepared by managers to ensure accuracy before client presentations.

N.S.W. Advisory Services Manager (Insurance & Tax Effective Investments)

WPS Financial Services
10.2006 - 05.2008
  • Liaised with clients to arrange insurance appointments and discuss financials, averaging three clients daily.
  • Researched client profiles, including personal details, financial positions, existing insurances, and goals.
  • Assessed clients' financial situations to identify areas for improvement and recommend strategies.
  • Made tailored recommendations for self-managed super funds, super rollovers, insurance, and tax-effective investments.
  • Explained rationale behind recommendations and outlined expected long-term outcomes.
  • Implemented recommendations and monitored progress over time to ensure effectiveness.
  • Processed applications and completed underwriting procedures efficiently.
  • Facilitated setup of self-managed super funds and managed funds applications for clients.

Assistant Client Manager

WPS Financial Services
02.2006 - 10.2006
  • Liaised with clients to schedule appointments for Client Managers.
  • Updated database software to enhance data management efficiency.

Greeting Attendant

Canterbury Leagues Club
03.2003 - 09.2006
  • Greeted patrons upon arrival to create welcoming atmosphere.
  • Directed patrons to areas of interest within club for enhanced experience.
  • Advised patrons on membership details to facilitate informed decisions.
  • Managed sign-in registers to ensure accurate attendance tracking.
  • Enforced club rules, including dress code compliance, to maintain standards.
  • Implemented legislation regarding Responsible Service of Alcohol to promote safety.

Rugby League Player

Bulldogs Rugby League Club
11.2002 - 09.2004
  • Train and play rugby league
  • Attend coaching clinics at local primary schools.
  • Traveled to the US to promote game for 3 months

Education

Higher School Certificate -

St Paul’s College
Kempsey

School Certificate -

St Paul’s College
Kempsey

Skills

  • Performance management and process improvement
  • Data analysis and risk management
  • Budget preparation and trading strategy
  • Team development and operational excellence
  • Collaboration and teamwork
  • Problem-solving and reliability
  • Professionalism

References

References available upon request.

Timeline

Greyhound Performance Manager

SPORTSBET
01.2022 - Current

Senior Racing Bookmaker (Greyhounds)

SPORTSBET
04.2019 - 12.2021

Senior Racing Bookmaker (Greyhounds)

TABCORP
04.2014 - 03.2019

Live Betting Bookmaker/Sports Bookmaker(NRL)

TABCORP
04.2012 - 04.2014

Financial Planner

Commonwealth Bank
04.2011 - 04.2012

Investment Manager (Managed Funds and WPS Mortgage Fund)

WPS Financial Services
06.2010 - 04.2011

National Advisory Services Manager (Insurance & Tax Effective Investments)

WPS Financial Services
05.2008 - 05.2010

N.S.W. Advisory Services Manager (Insurance & Tax Effective Investments)

WPS Financial Services
10.2006 - 05.2008

Assistant Client Manager

WPS Financial Services
02.2006 - 10.2006

Greeting Attendant

Canterbury Leagues Club
03.2003 - 09.2006

Rugby League Player

Bulldogs Rugby League Club
11.2002 - 09.2004

Higher School Certificate -

St Paul’s College

School Certificate -

St Paul’s College

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Ben Shaw