Ben Willis
SYDNEY,NSW
Summary
Dynamic sales and business development professional with over a decade of experience in B2B and B2C environments. Proven track record in managing the full sales cycle, generating new business, and enhancing client retention, driving sustainable growth through strong relationship-building and market insights.
In January 2024, I decided to take a career break to travel and explore Southeast Asia and Australia.
Overview
16
16
years of professional experience
Work History
Educational Sales Professional
Enlighten Press
Sydney , NSW
07.2026 - Current
- Execute field sales targeting primary schools and early learning centres.
- Consulting and selling to directors of schools and centres on the latest educational books and how they can be implemented in lessons.
- Own and grow my territory, while bringing on new schools and keeping relationships with existing schools.
- Secure repeat business through strategic upselling to existing schools.
- Accurately record all field activities and sales data in the CRM system.
- Develop relationships with educators to promote educational resources.
- Gather feedback from clients to improve product offerings and services.
Formwork Labourer
Castleross Construction
Perth, WA
11.2025 - 06.2026
Construction Labourer
Deltacorp Remedial Ltd
Sydney , NSW
01.2025 - 09.2025
Formwork Labourer
Yakka Group
Sydney , NSW
10.2024 - 01.2025
Trade Assistant
Gold Coast Polishing and Ceramic Coating
Gold Coast, QLD
07.2024 - 09.2024
Property Valuer / Sales Negotiator
Wilkins Estate Agents
Tamworth
03.2021 - 01.2024
- Competed directly against rival estate agents to win valuation instructions, pitching on market knowledge, pricing strategy and speed of sale.
- Researched local market conditions to deliver accurate property valuations and secure new listings.
- Conducted face-to-face needs assessments with buyers, matching requirements to available properties and managing the full process through to completed sale.
- Negotiated deals between vendors and buyers, balancing competing interests to achieve satisfactory outcomes for both parties.
- Managed end-to-end sale progression, coordinating with solicitors, vendors, and buyers to ensure smooth completions.
- Trained junior valuers on best practices and methodologies, enhancing their skills and effectiveness.
- Ranked highest mortgage lead generator in business, effectively cross-selling financial services to active clients.
- Joined a fast-growing estate agency that rapidly became the market leader in Tamworth.
Account Manager, Northwest Region
Shire Leasing PLC
Tamworth
04.2020 - 03.2021
- Took ownership of the Northwest region after consistently meeting targets as a Junior Account Manager. Executed the full sales cycle, including prospecting, qualifying, pitching, negotiating, and closing for a diverse client portfolio.
- Managed client relationships to enhance satisfaction and retention.
- Built and managed self-generated pipeline of opportunities through cold and warm outreach across vehicles, equipment, and project funding.
- Financially qualified prospects by analysing company accounts and bank statements to assess affordability and structure appropriate deals.
- Liaised with panel of lenders to secure competitive rates, enhancing client relationships and increasing close rates.
- Managed the full deal lifecycle from initial contact through to completion independently.
- Developed customized leasing solutions aligned with client needs.
- Collaborated with finance team on credit assessments and approvals.
Junior Account Manager, Northwest Region
Shire Leasing PLC
Tamworth
09.2019 - 03.2020
- Cultivated and maintained B2B relationships with existing SMEs and newly acquired clients to foster growth and retention.
- Transitioned from lead generation to deal ownership for Northwest region, overseeing full sales process to ensure client needs were met.
- Quoted, negotiated and closed deals independently across leasing and finance products.
- Evaluated company financials to qualify opportunities and develop tailored funding proposals.
Sales Executive
Shire Leasing PLC
Tamworth
11.2014 - 10.2018
- Created new business opportunities in the South London region by conducting high-volume outbound activity aimed at UK SMEs across various sectors.
- Conducted 80-100 outbound calls daily, engaging prospects from sole traders through to FDs and MDs within larger corporate businesses.
- Identified and qualified funding requirements across equipment leasing, vehicle finance, loans, invoice finance and hard asset purchases including plant, CNC machinery and commercial vehicles.
- Developed supplier and referral relationships to generate inbound pipeline alongside direct outbound activity.
- Packaged and structured finance deals from initial qualification through to documentation and completion.
- Built lasting client relationships across retail, catering, automotive and professional services sectors, generating repeat business beyond initial transactions.
- Developed strong objection handling skills across diverse B2B markets, consistently meeting activity and pipeline targets.
Contracts Trainee
Coltman Precast Concrete
Sutton Coldfield
04.2013 - 10.2014
- Early commercial role providing exposure to project coordination, client liaison and logistics management across national construction sites.
- Coordinated delivery schedules with site managers nationwide, managing competing priorities across multiple live projects.
- Organised equipment procurement and on-site logistics including cranes and concrete supply.
- Acted as a first point of contact for on-site issues, developing problem-solving and stakeholder communication skills.
Kitchen Assistant & Bartender
The Wigginton Pub
Tamworth
06.2010 - 07.2013
Education
High School - GCSE's including Maths, English & Science
Rawlett High School
Tamworth06-2011
Skills
- New business generation
- Director-level communication
- Full sales cycle ownership
- Pipeline and CRM management
- Relationship building and account management
- Customer retention strategies
- Upselling techniques
References
Are available upon request.
Timeline
Educational Sales Professional
Enlighten Press
07.2026 - Current
Formwork Labourer
Castleross Construction
11.2025 - 06.2026
Construction Labourer
Deltacorp Remedial Ltd
01.2025 - 09.2025
Formwork Labourer
Yakka Group
10.2024 - 01.2025
Trade Assistant
Gold Coast Polishing and Ceramic Coating
07.2024 - 09.2024
Property Valuer / Sales Negotiator
Wilkins Estate Agents
03.2021 - 01.2024
Account Manager, Northwest Region
Shire Leasing PLC
04.2020 - 03.2021
Junior Account Manager, Northwest Region
Shire Leasing PLC
09.2019 - 03.2020
Sales Executive
Shire Leasing PLC
11.2014 - 10.2018
Contracts Trainee
Coltman Precast Concrete
04.2013 - 10.2014
Kitchen Assistant & Bartender
The Wigginton Pub
06.2010 - 07.2013
High School - GCSE's including Maths, English & Science
Rawlett High School