BENJAMIN CREASEY

I partnered with Australia's biggest retail, banking and technology brands to develop experiential marketing projects with budgets of $1m+.

In my role, I focused on several key responsibilities to direct and lead successful projects and maintain strong, long-term client relationships. This included strategically aligning our efforts with the client's objectives, managing budgets effectively, and providing creative production direction. I also played a pivotal role in fostering collaboration among cross-functional teams, ensuring that everyone was on the same page and working towards shared goals.

RESPONSIBILITIES

• Work across pillar accounts, working directly with the Head of Experience to design an intelligent architecture for exceptional delivery of projects.
• Participated in the development of integrated solutions that leverage agency offerings and are mutually beneficial for the client and the agency pipeline.
• Supported, and grew a production team nurturing their growth throughout their experience at the agency and supporting junior talent with growth plans and feedback.
• Direct development and presentation of incremental program proposals, scopes of work, schedules, and staffing plans related to long-term client objectives.
• Build and maintain effective client relationships and ensure clear client communication for the assigned program regarding roles and responsibilities, scope, budget, schedules, and program status/action items
• Working with the Creative Services Manager to manage the program process from creative through execution using Jack Morton processes and tools.
• Resource allocation and team management using various software platforms
• Be entrepreneurial in mindset, participate in creative brainstorms to generate ideas for clients
• Execute with integrity, continually look for innovative solutions and production methods
• Working with the client services lead, create program budgets and manage revenue throughout client programs
• Manage/mitigate third party costs
• Develop and actively manage vendor/freelance talent relationships to ensure best available talent and pricing.

RESPONSIBILITIES

• Build strong relationships with existing and prospective Clients
• Play a key role in responding to Client RFPs, briefs, and requests for quotes
• Assist in Go-To-Market strategy development and implementation, including conducting research, competitive analysis, and leading brainstorms
• Understand the roadmap for partnerships, their integral role, and manage and ensure high delivery standards
• Assist with management of the Production team in Asia Pacific and Japan
• Develop processes and procedures for effective operations management
• Manage preferred supplier relationships, negotiate rebates and best prices, and establish fair SLAs
• Grow understanding of audience acquisition services and onboard new staff
• Handle registration forecast, reporting, and measurement mapping
• Conduct post-event ROI analysis to demonstrate value to Clients
• Stay updated on 6 major platforms and integrated enhancements
• Budget and timeline management
• Provide strategic guidance and recommendations to Clients for their events and sponsorship calendars
• Assist in preparing and developing event strategy plans, including enhancing the delegate experience and include event, virtual, and digital strategy in all proposals and campaigns
• Translate briefs into a consistent and cohesive look and feel, maintaining a unified brand story.
• Brief and project manage internal Creative, Content, Digital, and Contact Centre production teams, providing clear and concise briefs or participating in client meetings to ensure a comprehensive understanding of client requirements.
• Implement risk management, crisis, and contingency planning, including COVID-safe plans, for all events to ensure safety and preparedness.

Executive Producer 2016 – 2017
McCorkell & Associates, Sydney, NSW

My role involved the comprehensive management of diverse events, overseeing every aspect from conception to execution. This required a wealth of experience across all facets of event management, encompassing communication, marketing, sponsorship sales, exhibition management, registration management, and speaker coordination.
I was dedicated to enhancing the value of event campaigns and accounts, consistently striving to meet both client and M&A key performance indicators and objectives. My involvement extends to active participation in client meetings, where I contribute to preparations across all aspects of each account, ensuring a holistic and successful event management process.

RESPONSIBILITIES

• Brief and project manage internal Creative, Design & Production Teams
• Prepare and develop event strategy plans (including delegate experience)
• Conduct research, compile competitive analysis, lead brainstorms, and mentor staff
• Risk management, crisis and contingency planning
• Train staff and provide direction and efficiencies Increase client expenditure within McCorkell & Associates, Manage a portfolio revenue target of $2.5 million - $3.0 Million
• Produce all client events managed and run by the wider McCorkell team
• Provide Event Expertise in client meetings and pitches to assist in new business ventures
• Provide mentorship and guidance to the Producer in Singapore
• Travel internationally and produce events as required
• Scale the events team as necessary based on scopes of work
• Lead creative pitches and prepare, develop and present new business proposals (including strategy)
• Translate the brief into an overall look and/or feel for the event
• Take full responsibility for managing all events assigned from end to end.