Benjamin Le Couteur

• Led and delivered new business projects for clients (strategy, creative and production).
• Lead client facing role on the NAB account.
• Monthly revenue forecasting and hunting new business opportunities.
• Led and delivered complex, quick turnaround campaigns on schedule and exceeding client expectations with over 20 client stakeholders.
• Leading client WIPs and keeping stakeholders updated on critical milestones, delivery and any course correction required.
• Strengthened relationships with key client contacts, leading to an increase in revenue YOY.

• Led and delivered the FIFA World Cup campaign for McDonald's Australia (>$100k project, content localisation).
• Led and managed 'The Ultimate Buff' campaign for McDonald's Australia, shortlisted for Best Digital campaign at the B&T awards 2023 (50M global reach, 70k meals sold).
• Account lead and key point of contact for Standards Australia and Melbourne Archdiocese Catholic Schools (MACS).
• Managed and won the Forty Winks Pitch for Akcelo, in conjunction with the Managing Director (multi-million dollar account).
• Ran and oversaw social and OOH campaigns for McDonald's, MACS and Carlton & United Breweries (CUB).
• New business generation (RFP/RFT submissions, pitches, client presentations, breakfast/coffee meet+greet etc.)
• Weekly finance and account reconciliation in conjunction with the Senior Account Director and Managing Director.
• Acting project manager and producer as required for timelines, monitoring project burn, raising estimates, campaign dispatch rollout and scheduling creative and strategic resources as required.

• Key day-to-day agency lead for Toyota Finance for all internal and external stakeholders.
• Managing and overseeing the myToyota membership account, reporting to the Senior Account Director.
• Managing, planning, overseeing and executing small-to-large sized web projects on Toyota.com.au ($5k - $100k).
• Building retainers/team composite from scratch for $250k p.a. accounts with oversight from Production and the Group Account Director.
• Supporting the production team with account financials.
• Writing and compiling compelling creative/reverse briefs for clients and the Group Account Director.
• End-to-end project management and go-to contact for creative and client.

Client: Mazda Australia, AAAF

Responsibilities:

• Managing, updating and maintaining www.mazda.com.au on a daily basis via the CMS (Episerver).
• Managing the monthly Content and Asset budget, forecasting and revenue recognition.
• Key client contact for all content updates on www.mazda.com.au.
• Managing, planning, overseeing and executing small-to-medium sized campaigns across web and social channels.
• Managing job cost reports for all of my client retainers and project work.
• Bug triaging and key client escalation point for the Support and Maintenance work stream.
  
• Liaising with key business stakeholders (AD, Scrum Master, Product Owner) to ensure sprints and projects are completed in a timely manner.
• Working closely with key internal resources (production, UX, designers, developers) to deliver quality web content.
  
• Writing and compiling creative, task, production and reverse briefs for the SAD.
  
• Key GA resource on the account, providing reports to team and the client as required.
• Supporting team during regression and QA testing.
  

Client: Mazda Australia, AAAF (Mazda Finance & Insurance)

Client: Mazda Australia

Client: Mazda Australia

Client: Mazda Australia

I have sat on the club committee since 2018 and as the Secretary for the last 6 years.