Summary
Overview
Work History
Skills
Accomplishments
Career Development
References
Timeline
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BENJAMIN SPRATT

Gold Coast,QLD

Summary

Results-driven Senior Account Executive with proven success increasing sales and revenue through developing long term, strategic account relationships. Skilled in building and managing strategic client relationships, identifying growth opportunities, and consistently achieving high sales targets. Expertise in digital transformation, cloud security and solutions, managed security solutions, and cybersecurity. Leveraging strategic sales insights and understanding customer needs, to foster account expansion and delivering effective solutions to ensure client success.

Overview

10
10
years of professional experience

Work History

Account Executive

CyberCX
Brisbane, QLD
03.2022 - Current
  • Developed and executed a strategic sales plan focused on cybersecurity solutions, achieving revenue growth in the assigned territory and expanding CyberCX’s footprint within key industries.
  • Negotiated and secured high-value contracts, ensuring mutually beneficial outcomes that aligned with both client objectives and CyberCX's profitability goals.
  • Built and strengthened relationships with C-level executives and key stakeholders, conducting regular client meetings and leveraging insights to tailor solutions that address specific cybersecurity challenges.
  • Identified and qualified new business opportunities through detailed analysis of industry trends, competitor landscape, and customer needs, driving increased market penetration.
  • Utilised CRM tools to meticulously track sales activities, manage pipelines, and maintain transparency in client communication and engagement.
  • Delivered comprehensive sales performance reports weekly to senior management, highlighting pipeline status, revenue projections, and achievement against targets.
  • Represented CyberCX at industry events and networking functions, establishing connections with potential clients and reinforcing CyberCX's brand as a leader in cybersecurity services.
  • Provided ongoing account management and technical support post-sale, ensuring client satisfaction and maximising customer retention through proactive engagement.
  • Enhanced revenue and profitability by aligning CyberCX’s cybersecurity solutions with evolving client requirements, conducting technical and strategic workshops, and customising offerings accordingly.

Business Technology Advisor

Techwell
Gold Coast, QLD
06.2020 - 03.2022
  • Delivered tailored technology solutions for a wide range of clients, including SMEs, large enterprises, and government agencies, addressing unique needs across various sectors.
  • Collaborated with industry leaders such as Microsoft, Check Point, and Cisco to enhance solution offerings and build high-value partnerships.
  • Boosted revenue and monthly recurring revenue (MRR) by leveraging consultative sales techniques, consistently identifying and meeting client requirements.
  • Created and implemented innovative lead-generation strategies, resulting in a robust pipeline and sustainable growth.
  • Cultivated and managed long-term customer relationships, maintaining high levels of satisfaction and loyalty.
  • Collaborated closely with ICT Engineers, Project Managers, and Technicians to deliver comprehensive solutions, exceeding client expectations in both pre- and post-delivery stages.
  • Monitored industry trends and advancements in Technology and Cyber Security, providing clients with strategic insights and future-proofed solutions.

Business Development Manager

Optus
Brisbane, QLD
12.2019 - 06.2020
  • Spearheaded sales of cloud migration, managed services, and multisite connectivity solutions, driving digital transformation for clients across various industries.
  • Achieved revenue growth by driving sales through consultative and challenger sales techniques, strategically targeting key demographic areas and high-potential industries.
  • Focused on securing large fleet and mid-market organizations, successfully acquiring high-value accounts and expanding the client base.
  • Generated new business through self-prospecting and company-supported lead generation, contributing to increased revenue and market reach.
  • Analyzed and leveraged market and segment trends to design and execute strategies, resulting in increased market share and client acquisition.
  • Partnered with Solutions Consultants, Professional Services, and ICT Support teams to close deals, enhance revenue streams, and achieve high customer satisfaction and adoption rates.
  • Employed advanced reporting tools to track and measure sales performance metrics, providing accurate forecasts and detailed deal analyses on a weekly, monthly, and quarterly basis.
  • Managed complex multi- and single-site business rollouts from initial sign-off to final installation, ensuring seamless execution and client satisfaction.
  • Enabled midmarket clients to achieve operational efficiencies through Optus Business's comprehensive suite of solutions, including mobility, fixed-line, data, and ICT services.

Senior Account Executive

Optus Business Centre
Gold Coast, QLD
11.2018 - 11.2019
  • Engaged in targeted initiatives to identify growth opportunities within customer segments, driving whole-of-business solutions for increased client value.
  • Expanded revenue streams by acquiring new business through proactive, self-driven prospecting efforts and by identifying high-potential clients.
  • Leveraged insights from market and customer trends to strategically enhance revenue and foster growth across both new and existing business accounts.
  • Collaborated closely with a dedicated Solutions Consultant to drive digital transformation and end-to-end solutions for SME organisations, meeting evolving business needs.
  • Utilised Salesforce for precise forecasting and comprehensive reporting on a weekly, monthly, and quarterly basis, enabling data-driven decision-making.
  • Built and maintained strong, long-term partnerships with key stakeholders across client organizations, ensuring high levels of satisfaction and loyalty.
  • Defined and tracked key performance metrics to assess and enhance the effectiveness of sales activities, providing accurate forecasts and performance reports for management on a regular basis.

Business Development Manager

Valuecomm
Gold Coast, QLD
05.2015 - 02.2018
  • Generated new business through proactive B2B outreach, including door-to-door sales, cold calling, and daily follow-ups, consistently expanding the client base.
  • Built and sustained a robust cold sales pipeline from scratch, effectively nurturing leads and converting prospects into long-term clients.
  • Managed and supported new and acquired SME customers, identifying growth opportunities to integrate fixed-line and mobility solutions, maximising value for clients.
  • Established and maintained lasting partnerships with business owners and key stakeholders, fostering trust and ensuring high levels of client retention.

Skills

  • Stakeholder Engagement & Relationship Building: Demonstrated ability to build and maintain strong relationships with C-level stakeholders
  • Client-Centric Sales Strategy: Skilled in understanding and addressing client business goals, ensuring that solutions align with customer needs and creating lasting, strategic relationships
  • Opportunity Identification & Market Penetration: Expertise in uncovering new business opportunities within existing accounts, with a track record of developing new business channels and expanding into new territories
  • Vendor Partnerships & Knowledge: In-depth understanding of cybersecurity vendor ecosystems
  • Competitive & Market Analysis: Strong knowledge of the competitive cybersecurity landscape, including market pricing and penetration strategies to effectively position and differentiate solutions
  • Cybersecurity Sales Leadership: Proven success in driving revenue growth through solution-based selling and cybersecurity expertise
  • Competitive & Market Analysis: Strong knowledge of the competitive cybersecurity landscape, including market pricing and penetration strategies to effectively position and differentiate solutions

Accomplishments

  • Conquest Club – Recognised for top sales performance in FY24 - Over $7.5M Revenue Sold - Over 100% Annual Target Achieved
  • Champions Club – Recognised for top sales performance in FY17 & FY18.
  • Salesperson of the Year – Awarded in both 2017 and 2018 as top annual sales performer.
  • Top Sales Representative – Achieved highest sales in Q3 of FY19.
  • Multiple Salesperson of the Month Achievements
  • The 100 Club – Honored for sustained high sales performance.
  • Outstanding Sales Achievement of the Year – Awarded in 2016.

Career Development

  • Your Sales Co. - Sales Mastery - 2023
  • Thomas Preiss - Thinking Planner Workshops - 2023 & 2024
  • 7th Level - NEPQ 5 Day Challenge - 2023
  • ISR Training - 14 Day Challenge - 2020
  • Grant Cardone - 2 Day Sales Boot Camp - 2019
  • Rain Sales Training - 2017 & 2018
  • What Winners Do Conference - 2021

References

References available upon request.

Timeline

Account Executive

CyberCX
03.2022 - Current

Business Technology Advisor

Techwell
06.2020 - 03.2022

Business Development Manager

Optus
12.2019 - 06.2020

Senior Account Executive

Optus Business Centre
11.2018 - 11.2019

Business Development Manager

Valuecomm
05.2015 - 02.2018

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BENJAMIN SPRATT