Summary
Overview
Work History
Education
Skills
Timeline
Generic
Benjamin Sullivan

Benjamin Sullivan

Ryde

Summary

I have over five years of experience in B2B marketing, consisting of three years in the SaaS industry and two years in the construction industry. Managing B2B campaigns, optimising marketing software tools and generating leads are key responsibilities I have overseen during my career. My most significant achievements have come through collaboration with sales teams, product management and various other business functions. I am an independent thinker, skilled in creating solutions for customer outreach and campaign management. Effectively balancing multiple priorities while maintaining a high level of attention to detail. I am eager to build new relationships and add value for my stakeholders.

Overview

6
6
years of professional experience

Work History

Marketing Executive - Commercial

Allegion
04.2022 - Current
  • Company Overview: Global access control solutions
  • Management of multi-channel campaigns
  • Creation of marketing KPIs and introduction of metrics
  • Management of customer relationships and third-party promotion
  • Vendor management
  • Management of event marketing campaigns
  • Collaborating with multiple teams/departments to achieve marketing campaigns
  • Content creation (website, print, email and video, social media)
  • Management and execution of product launches and various marketing campaigns
  • Management of Allegion's websites
  • Product marketing
  • Global access control solutions

Marketing Operations Specialist

Board International
04.2021 - 01.2022
  • Company Overview: ERP Platform - SAAS
  • Align the marketing operations in Australia with Board International HQ (Switzerland)
  • Implement qualification criteria for incoming leads
  • First line of support for the Australian team on Salesforce and Sales Navigator
  • Analyse campaign performance and present insights on Australia's CRM database
  • Management of marketing event campaigns
  • Create EDM and webinar campaigns directed from HQ
  • Create newsletters for customers and partners
  • Management and allocation of leads
  • Responsible for the growth of contacts in Australia's database and overall CRM data health
  • ERP Platform - SAAS

Marketing Coordinator

CALUMO
04.2019 - 04.2021
  • Company Overview: ERP Platform - SAAS
  • Organise and manage CALUMO's user events and project manage the sponsorship of Tradeshows, Internal events and case studies
  • Creation of Tradeshow sponsorship calendar
  • Collaborate with graphic designers for content generation
  • Manage Marketo (marketing automation), successfully run EDM campaigns integrated through Salesforce (CRM system) and Microsoft Dynamics CRM
  • Manage and update the company website through Wordpress
  • Creation of flyers and brochures through Adobe Photoshop and InDesign
  • Manage the company's social media through Hootsuite
  • Create video series for company's content through Adobe Premier Pro
  • ERP Platform - SAAS

Education

Bachelor of Commerce - Majors in Marketing and Entrepreneurship

Macquarie University
01.2019

Higher School Certificate -

Church of England Grammar School (SHORE)
01.2014

Skills

  • Project Management
  • CRM Management
  • Marketing Automation
  • Tradeshows
  • Website Management
  • EDM Campaigns
  • Webinars
  • Digital marketing

Timeline

Marketing Executive - Commercial

Allegion
04.2022 - Current

Marketing Operations Specialist

Board International
04.2021 - 01.2022

Marketing Coordinator

CALUMO
04.2019 - 04.2021

Higher School Certificate -

Church of England Grammar School (SHORE)

Bachelor of Commerce - Majors in Marketing and Entrepreneurship

Macquarie University
Benjamin Sullivan