Benjamin Taylor
St Morris,SA
Summary
As a full-time Digital Marketer and Web Developer for the Pelvic Pain Foundation of Australia, I lead the management of the official website and subscriber portal, ensuring dynamic updates and the integration of systems and features. My role involves building and optimizing a system for managing the subscriber database using a blend of custom forms, web APIs, Zapier, and Airtable, which streamlines the process of subscriber signups, payments, renewals, and expiries.
Leveraging the skills acquired through the University of Adelaide coding bootcamp, I have furthered my expertise as a full-stack developer. My projects now utilize a technology stack which includes MySQL & Sequelize ORM for database management, along with Node.js and Express.js for backend development, complemented by a React-based front end. This comprehensive skill set enables me to create RESTful APIs and develop polished, user-centric applications. All projects executed through out this course required Github version control and AGILE project management methodologies.
Before the commencement of my studies, I performed freelance web development congruently with my full time role. These projects involved building complex front-end forms and fixes and supporting them by developing PHP Wordpress functions.
Overview
8
8
years of professional experience
Work History
Digital Marketer and Web Developer
Pelvic Pain Foundation Of Australia
05.2023 - Current
- Provide organisational, IT and operational support to Executive Director and national employees.
- Technical development and maintenance of membership management system for national health practitioner database. Fully automating customer payments/registrations, renewal process and email notifications.
- Streamlined CRM sign up process through API Web integrations via wordpress, html custom forms and Zapier.
- Digital Marketing: Email marketing, social media, online store.
- Internal Marketing: Subscriber updates, product designs for business intiatives.
- Manage online store orders, inquiries and product shipment
Brand Manager
Australian Company Of Performing Arts
01.2021 - 04.2023
- Conducted thorough research and development of the market and competitors to inform business planning and decision-making.
- Refined and developed the Dancestar Australia syllabus to ensure it meets the needs of the target market and aligns with business objectives.
- Managed and planned social media platforms to optimize customer engagement, including content creation, scheduling, and performance analysis.
- Designed marketing assets and promotional materials, such as flyers, posters, and digital graphics, to effectively communicate the Dancestar Australia brand and attract new customers.
- Organized and managed external events, such as a Westfield pop-up studio, to increase brand visibility and drive customer engagement.
- Identified and opened new studio locations, including Henley Beach, resulting in a 30% increase in customer base. Conducted comprehensive market research, feasibility studies, and financial analysis to identify viable expansion opportunities.
- Created and managed budgets for Dancestar Party hosting events, including expense tracking, financial reporting, and cost optimization.
- Developed branded materials and merchandise, including logos, signage, and apparel, to enhance brand recognition and generate additional revenue streams.
- Conducted talent auditions and managed staff, providing leadership, direction, and training to ensure efficient operations and high-quality customer service.
- Planned and executed marketing materials and launch strategies for new programs, events, and initiatives to drive awareness, generate interest, and boost enrollment.
Retail Sales Assistant
M.J. Bale
03.2019 - 12.2021
- Organized store merchandise racks and displays to promote and maintain visually appealing environments.
- Offered each customer top-notch, personal service and polite support to boost sales and customer satisfaction.
- Conducted staff trainings with emphasis on product knowledge and wedding parties.
- Assistant store management and customer liaise.
Marketer
Entrepreneur Story
01.2017 - 02.2018
- Coordinated with social media, public relations and other teams to execute product introductions.
- Identified appropriate marketing channels and target customers for campaigns.
- Set up for shots according to production schedules, weather and lighting conditions and available equipment.
- Developed collateral such as display, marketing and packaging materials to support product branding strategies.
Wedding Videographer
Self-Employed (Elekt Media)
01.2017 - 12.2018
- Developed and planned shoot schedules, product deadlines and budgets.
- Handled transportation of $10,000 worth of equipment for numerous shoots.
- Leveraged the Adobe Creative Cloud Suite to edit footage and develop engaging, effective and sophisticated content for a diverse customer base.
Food Attendant
Red Door Bakery
01.2018 - 12.2018
- Adhered to all safety and sanitation standards while preparing and delivering food.
- Resupplied napkins, cutlery, dishes and condiments on foodservice stations.
- Delivered food to guest tables with timeliness and efficiency.
Cafe Worker
Foods for Life
01.2016 - 12.2017
- Resupplied napkins, cutlery, dishes and condiments on foodservice stations.
- Delivered food to guest tables with timeliness and efficiency.
- Processed sales transactions using POS system.
Education
Coding Bootcamp (6 Months) - Software Development
University of Adelaide
04.2024
Diploma of Performing Arts - Visual And Performing Arts
ED5 International
Sydney12.2020
High School Diploma -
Adelaide High School
Adelaide12.2014
Skills
- Nodejs/Expressjs
- Reactjs
- MySQL
- Heroku
- Github
- Sequelize
- SASS
- Digital Marketing
- RESTFUL Apis
- Agile Workflow
Top Repos
GoalGetter - Goal Tracking App
Repository: https://github.com/zaczacariah/GoalGetter
Deployment: https://goalgetter-e834ddc46e8f.herokuapp.com/
Demo Login: lernantino@gmail.com
Password: password12345
TechTonic - Blogging Site
Repository: https://github.com/zaczacariah/TechTonic
Deployment: https://goalgetter-e834ddc46e8f.herokuapp.com/
Timeline
Digital Marketer and Web Developer
Pelvic Pain Foundation Of Australia
05.2023 - Current
Brand Manager
Australian Company Of Performing Arts
01.2021 - 04.2023
Retail Sales Assistant
M.J. Bale
03.2019 - 12.2021
Food Attendant
Red Door Bakery
01.2018 - 12.2018
Marketer
Entrepreneur Story
01.2017 - 02.2018
Wedding Videographer
Self-Employed (Elekt Media)
01.2017 - 12.2018
Cafe Worker
Foods for Life
01.2016 - 12.2017
Coding Bootcamp (6 Months) - Software Development
University of Adelaide
Diploma of Performing Arts - Visual And Performing Arts
ED5 International
High School Diploma -
Adelaide High School
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