Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
HOBBIES & INTERESTS
Timeline
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Berina Colakovic

Berina Colakovic

Sydney,Australia

Summary

Results and growth-driven professional with career-long record of global business expansion and development, sales management, and business operations management success. Accomplished, success-oriented, multilingual leader highly regarded for driving the growth and expansion of businesses internationally, generating and maximizing sales and revenue, and overseeing and directing a wide range of key business operations. Dedicated leader with a proven history of supervising, leading, and collaborating with high-performing teams that surpass all expectations. Increase company success by developing and executing strategic plans, meeting and exceeding goals and objectives, and leading the delivery of exceptional customer service. Organized and a keen eye for detail, with demonstrated ability to prioritize and manage multiple projects simultaneously. Leverage strong communication skills to foster long-lasting relationships with colleagues, clients, and stakeholders. Thrive in fast-paced, collaborative and diverse environments.

Overview

7
7
years of professional experience

Work History

Director of Sales, ANZ

StackAdapt Inc.
01.2023 - Current
  • Increased company revenue by streamlining processes and implementing cost-saving measures.
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
  • Drove business expansion by identifying new markets, conducting research, and developing targeted marketing campaigns.
  • Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
  • Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.

SALES DIRECTOR, APAC

StackAdapt Inc.
10.2021 - 12.2022
  • Play a key role by overseeing and directing programmatic sales activities in the APAC region to ensure success
  • Carry out the definition of market specific targets and goals specific to Australia through employment of expertise
  • Orchestrate the onboarding, mentoring, and leadership of a new Sales team in Australia, as well as establishing and tracking revenue and KPI targets and implementing sales procedures and methodology
  • Leverage extensive expertise to operate as the StackAdapt expert on key business trends, best practices, and ad technologies to support the development of first-class strategic services, feature improvements, and APAC roadmap
  • Operate with a strong focus on effectively executing highly complex deals across the Programmatic Supply Chain while spearheading sales activities in Australia
  • Closely collaborate and communicate with internal and external stakeholders to drive significant increases in revenue
  • Showcased success by starting up operations across Australia, Singapore, New Zealand, Vietnam, Thailand, and Indonesia in 2022, expanding into Japan, Korea, and India in 2023.

ACCOUNT EXECUTIVE

StackAdapt Inc.
04.2020 - 10.2021
  • Tasked with overseeing a $25M CAD portfolio in 2020 with a primary specialization in Political Advertising
  • Dispensed strategic and consultative recommendations within the Programmatic area to increase new business
  • Demonstrated a track record of success by achieving a $4M CAD quota per quarter within existing and net new business combined.

ACCOUNT MANAGER

StackAdapt Inc.
04.2019 - 04.2020
  • Served in an integral role by administering day-to-day relationships and revenue for all existing and potential new business across 2-3 books of business
  • Cooperated effectively with and provided assistance and support to 2-3 Account Executives to ensure success
  • Conducted the upselling and cross-selling of existing business across all supported Account Executives and accumulated $300k in up-sell/cross-sell strategies within 1.5 years.

DIGITAL CAMPAIGN SPECIALIST

Toronto Star
05.2018 - 04.2019
  • Oversaw the coordination of the execution of digital campaigns from the pre-sales stage to the post-sales stage by dispensing digital expertise and support to all stakeholders in the process to guarantee client service excellence
  • Furnished assistance and support in securing long-term accounts by identifying client needs and dispensing product recommendations to achieve client KPIs and deliver results to drive sales for 2019
  • Operated in a pivotal capacity by leading the delivery of first-class and exceptional customer service to clients
  • Established and cultivated close and lasting business relationships with clients to capitalize on future business opportunities.

AD OPERATIONS SPECIALIST

Addictive Mobility, Pelmorex Corp.
09.2017 - 05.2018
  • Presided over daily operations by executing, monitoring, controlling and scaling, and optimizing internal and external programmatic media spend for a +$1M portfolio of mobile in-app campaigns, focusing on the on-time and complete delivery of budgets
  • Conducted the evaluation and assessment of the performance of campaign tactics and proactively refined and updated a strategic optimization plan to drive results and revenue
  • Effectively utilized key insights to develop and provide solutions and recommendations to optimize and enhance pre-sales strategy
  • Partnered closely with the Data Science and Bidder team to create an inventory predictor for implementation on the DSP to reach +90% campaign fulfillment and maintain margin.

Education

Bachelor of Business Administration (B.B.A.) in International Business -

Goodman School of Business, Brock University
St. Catharines, Ontario
01.2017

International Business - Mannheim Business School - Finance, Accounting, Management

University of Mannheim
Mannheim, Germany
12.2016

Skills

  • Sales Management
  • International Expansion
  • Strategic Planning
  • Leadership & Collaboration
  • Relationship Management
  • Operations Management
  • Goal Management
  • Client Management
  • Opportunity Management
  • Performance Improvement
  • Business Development
  • Account Management
  • Negotiating
  • Analytical Thinking
  • Adaptability and Flexibility
  • Google Ad Manager 360
  • Competitive Analysis
  • Profitability Optimization
  • Sales Quota Management

Accomplishments

  • Bronze Winner/Finalist -Top 40 under 40 Australia in AdTech Category
  • Published several thought-leadership articles in Australia for women leading AdTech businesses and Programmatic Advertising in APAC
  • Spoke at several Executive conferences in Australia around Digital Advertising and Data Privacy Trends

Languages

Bosnian (fluent), German (learning)

HOBBIES & INTERESTS

  • Avid Hiker
  • Certified Pilates Instructor
  • Enjoy Volunteering
  • Passionate about Climate Change

Timeline

Director of Sales, ANZ

StackAdapt Inc.
01.2023 - Current

SALES DIRECTOR, APAC

StackAdapt Inc.
10.2021 - 12.2022

ACCOUNT EXECUTIVE

StackAdapt Inc.
04.2020 - 10.2021

ACCOUNT MANAGER

StackAdapt Inc.
04.2019 - 04.2020

DIGITAL CAMPAIGN SPECIALIST

Toronto Star
05.2018 - 04.2019

AD OPERATIONS SPECIALIST

Addictive Mobility, Pelmorex Corp.
09.2017 - 05.2018

Bachelor of Business Administration (B.B.A.) in International Business -

Goodman School of Business, Brock University

International Business - Mannheim Business School - Finance, Accounting, Management

University of Mannheim

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Berina Colakovic