Bernadette Flannery
DRUMMOYNE
Summary
Experienced music industry marketing manager skilled in driving growth and brand visibility. Proficient in devising and executing comprehensive marketing strategies, leveraging digital platforms. Collaborative approach with internal teams and industry partners to optimize distribution and enhance artist success. Strong track record aligning initiatives with business objectives.
Overview
4
4
years of professional experience
Work History
Marketing Manager
Sweat It Out Music & Central Station Records
02.2022 - Current
- Executed comprehensive marketing campaigns for priority label releases.
- Creation of compelling marketing collateral.
- Cultivated and maintained consistent and engaging brand identities across digital and social media platforms.
- Drove growth across diverse social media and digital channels.
- Engaged actively with fans, artists, and communities across various platforms.
- Forged strategic partnerships with digital streaming platforms.
- Researched developing trends to stay updated with new ideas and marketing practices.
Marketing Coordinator
Warner Music Australia
04.2021 - 01.2022
- Planned and executed artist marketing campaigns in collaboration with Marketing Managers.
- Execute digital advertising campaigns to broaden artist reach and engagement.
- Collaborate with artists to develop engaging promotional content and aiding in social strategy.
- Analyze campaign performance using analytics, and contribute to budget management and invoicing processes.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Junior Producer
Saatchi & Saatchi
01.2020 - 04.2021
- Coordinate print campaign production from inception to finalization for key clients including Toyota, St George Bank and Rams Home Loans.
- Collaborate with creative teams, account managers, and clients to grasp project needs.
- Managed project budgets and expense tracking.
- Developed project budgets and managed production costs.
- Negotiated contracts with vendors and freelancers, ensuring cost-effective solutions without compromising quality or timelines.
Education
Bachelor of Communication - Advertising and Media Practice
Charles Sturt University
Bathurst, NSW11.2019
High School Diploma -
Monte Sant Angelo Mercy College
Sydney10.2014
Skills
- Marketing Plan Development
- Project Management
- Market Analysis
- P&L Management
- Vendor Relations
- Social Media Strategy
Timeline
Marketing Manager
Sweat It Out Music & Central Station Records
02.2022 - Current
Marketing Coordinator
Warner Music Australia
04.2021 - 01.2022
Junior Producer
Saatchi & Saatchi
01.2020 - 04.2021
Bachelor of Communication - Advertising and Media Practice
Charles Sturt University
High School Diploma -
Monte Sant Angelo Mercy College
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