Bess Batterham
Summary
An experienced Senior Account Director with a proven track record of driving blue-chip client success. Leading strategic and creative campaigns for B2B tech clients, achieving above-industry results in ATL campaigns and aligning with growth plans. Prestigious clients including Telstra, Microsoft, and Motorola. Led successful campaigns like Allegra Spender 2022, resulting in federal election victory. Collaborated with Climate 200, driving increased independent MPs and societal attitude shift. Reports to the Telstra marketing team at an executive level as the lead Telstra Enterprise account director at Brains to ensure campaigns deliver to the wider company's strategic goals, showcasing expertise in research, strategy, creative execution, and project management. History of apps and website development, an all-rounder passionate about delivering excellence.
Overview
16
16
years of professional experience
Work History
Senior Account Director/Digital Project Director
Brains Design
08.2020 - Current
- Leading team to creatively and strategically drive and deliver high-impact campaigns for blue-chip tech clients such as Telstra, Microsoft, and Motorola.
- Craft behaviour strategies that redefine brands and inspire change
- Lead impactful projects that resonate with audiences and push boundaries
- Collaborate seamlessly with internal teams and clients, fostering a positive and innovative environment
- Stay at the forefront of industry trends, ensuring fresh and relevant insights
- Articulate complex ideas with ease, bridging the gap between clients and colleagues
- Manage budgets and scope
Senior Account Manager
Rare Identity Pty Ltd
06.2018 - 08.2020
- Responsible for supporting the directors in developing and managing existing accounts and for developing excellent relationships with new clients on behalf of Rare Identity
- I was involved in all aspects agency projects from brief to delivery including client liaisons, scoping and managing the workflow of internal/external production resources, and ensuring successful and timely completion of projects to deliver work of the highest possible standard
- I became the sole Account Manager for the agency, from a team of three
- In my second role as Finance Manager, I oversaw the financial health of the company
- Responsible for the budget planning and supporting the directors by offering insights and financial advice, facilitating effective business decisions for the organisation
- Financials: 30% growth in revenue and 50% growth in profit in my time at Rare.
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms
Bookkeeper/ Writer
Sedulous Services
02.2010 - 12.2018
- Vast experience and insight across mix of industries giving services as bookkeeper and content writer/ copywriter
- Key clients and industries include; Business Chicks, Polka Dot PR, BrickX, Shift8
- Fintech, security, PR, fashion, hospitality/events, business coaching (Pitch it to Me).
Finance Manager
Wiliam Pty Ltd
01.2008 - 02.2015
- A digital agency delivering measurable and consistent online success to its clients including Westpac, Mastercard, Dick Smith, Qantas Cash and Mortgage Choice - spanning across a broad range of industries with a particular focus on transactional models
- Worked across departments, primarily in finance and sales and assisted with production, client workshops and copywriting
- Specific duties included; Financial reporting, bookkeeping and data entry, office management, sales and commercial responsibilities, HR and procedures, continuous improvement of processes to improve accuracy and timelines, client dispute Management, legalities, managing and forecasting cash flows, assisting with client branding workshops & market research sessions.
Education
AI Fluency - Sydney Executive Plus
University of Sydney Business School
08.2023
Speak To Influence (4 Week Workshop)
Gravitas Training
10.2022
Advanced Account Management (distinction)
AdSchool
Sydney, NSW07.2022
Facebook Advertising Essentials
The University of Sydney (CCE)
06.2019
Taxation Law
University of Sydney (CCE)
10.2013
Diploma of Journalism With High Distinction Dux
Macleay College
Sydney, NSW12.2011
Certificate III in Business Administration
North Sydney College of TAFE
12.2008
Skills
- Creative and strategic thinker
- Works collaboratively across multidisciplinary teams
- Ability to deliver strategic experiences, creative campaigns, thought leadership and digital experiences that surpass client goals
- Highly-developed analytical and conceptual skills
- Attention to detail and priority-conscious
- Self-starter and team builder, vision dreamer
- Cool, calm and enthusiastic
- Respectful and understanding
Accomplishments
Launched a groundbreaking campaign that repositioned Telstra Enterprise as a leading technology company in the Industrial Automation Market. That saw XX
Led Allegra Spender's 2022 campaign to victory in Wentworth, inspiring other Teal independents and shifting attitudes on cultural issues. XX
I consistently exceeded my KPIs by over 75%, driving 50% revenue growth for the agency in FY23. I also grew my key account by 200% and created two new client streams of income.
Timeline
Senior Account Director/Digital Project Director
Brains Design
08.2020 - Current
Senior Account Manager
Rare Identity Pty Ltd
06.2018 - 08.2020
Bookkeeper/ Writer
Sedulous Services
02.2010 - 12.2018
Finance Manager
Wiliam Pty Ltd
01.2008 - 02.2015
AI Fluency - Sydney Executive Plus
University of Sydney Business School
Speak To Influence (4 Week Workshop)
Gravitas Training
Advanced Account Management (distinction)
AdSchool
Facebook Advertising Essentials
The University of Sydney (CCE)
Taxation Law
University of Sydney (CCE)
Diploma of Journalism With High Distinction Dux
Macleay College
Certificate III in Business Administration
North Sydney College of TAFE
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