Summary
Overview
Work History
Education
Skills
Volunteer Experience
Timeline
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BETH LAZENBY

Sydney,NSW

Summary

A purpose-driven communications and engagement specialist, with five years of experience across corporate and charity roles.


Interested in harnessing content creation, community engagement and storytelling to drive positive social or professional change.

Overview

5
5
years of professional experience

Work History

Senior Engagement Officer

Local Trust
12.2021 - 01.2024
  • Designed and delivered a critical communications campaign to engage and inspire a network of 1,000 volunteers to carry out transformational change in their communities: exceeding engagement target by 100%
  • Commissioned and produced a vast portfolio of creative video, audio, graphic and written content: managing multiple stakeholders to tight project deadlines
  • Managed the build and send of a bi-monthly newsletter to distribute content, promote upcoming events and share relevant opportunities: performing regular A/B testing to drive engagement over time
  • Nurtured communities on internal and external social media channels: boosting post engagement on Facebook by 127% in 12 months

Network Engagement Manager/Graduate

O2 Telefonica
09.2018 - 12.2021
  • Led on the communications for a critical internal change campaign, designing and delivering fresh messaging, branding and activities to shift internal behaviours
  • Designed a suite of e-learning materials for internal staff and led a campaign to drive completion up to 70% across the business
  • Managed internal social media channel (Workplace) driving engagement with posts on key group by 300% over 12 months

People Lead Operations

O2 Telefonica
09.2020 - 12.2021
  • Nominated by senior leadership to become the People Lead for the Operations function of 1,200 people: increasing EPS +2 points in six months
  • Led training, development and inclusion campaigns through the production and delivery of engaging content, workshops and events across key internal communications channels
  • Acted as a key advisor to the COO and other senior leaders in the directorate ahead of all hands and major internal events

Education

BA International 2:1 - English Literature

University of Leeds
07.2018

Skills

  • Internal Communications Strategy
  • Event Coordination
  • Channel Management
  • Content Creation
  • Graphic Design
  • Copywriting
  • CMS

Volunteer Experience

Regen Sydney | Currently providing volunteer communications support to network organisation Regen Sydney as they look to expand their network and test alternative economic models through projects across Sydney 


OzHarvest | Volunteer with OzHarvest, helping to reduce food waste across Sydney and get surplus food to those who need it most 

Timeline

Senior Engagement Officer

Local Trust
12.2021 - 01.2024

People Lead Operations

O2 Telefonica
09.2020 - 12.2021

Network Engagement Manager/Graduate

O2 Telefonica
09.2018 - 12.2021

BA International 2:1 - English Literature

University of Leeds

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