BETTINA DEDA
Tweed Heads,NSW
Summary
Detail-oriented experienced creative writer with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Organized and reliable team player, successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
29
29
years of professional experience
Work History
Copywriter
Self-employeed
01.2015 - Current
- SEO content writer specialising in design and construction
- Writing Coach
- Edited Construction Scrum (2021) and Scrum for Teens (2024)
- Memoir Dare to Dance was published in 2022
Staff Writer
ArchiPro Australia
05.2023 - 12.2023
- Wrote and submitted accurate, engaging, and fact-checked stories including uploading to ArchiPro's online portal, ArchiZeen.
- Managed multiple assignments simultaneously while maintaining consistent quality in writing and editing tasks.
- Optimized online articles for SEO using keyword research and strategic placement throughout the text.
- Collaborated with other journalists and departments to produce well-rounded and comprehensive news coverage.
Writer & Content Manager
LeanIPD
04.2019 - Current
- Content strategy and marketing for LeanIPD, including content strategy, ghostwriting, editing, newsletter and blog management
- Interviewed corporate executives by video chat to write news stories.
- Generated ideas for new content series or formats based on audience interests and market trends.
- Repurposed and optimized existing content for use in different mediums.
- Implemented targeted email campaigns using persuasive language designed to increase conversions.
- Managed a successful blog, consistently publishing fresh content and generating a loyal reader base.
- Edited and proofread drafts of articles and other documents.
Self-published Downsize with Style in 2014
Bettina Deda colour design
- Wrote copy for book website (www.downsizewithstyle.com)
- Spoke to 1,000 people at downsizing and property events/workshops
- Wrote script and presentations for the DWS online course.
Business Development (Part Time, 50%)
Fink & Fuchs Public Relations AG
06.2008
- Built and managed sales database
- Represented agency on an international level to develop partnership and cooperation within the international Oriella PR network
- Relaunch of agency website (www.ffpr.de)
- Text, layout and publishing of bi-montly electronic newsletter
- Conducted internal training sessions for PR consultants.
Member of the agency management team (Part Time, 80%)
Fink & Fuchs Public Relations AG
05.2003 - 03.2005
- Responsible for business development
- Account Manager for Computacenter account
- Handling of New Business opportunities
- Clients won: Götzfried AG (recruiting of IT specialists), Computacenter (IT services)
- Developed and implemented comprehensive crisis communication concept for IT Consulting firm.
Unit Manager and Member of the agency management team
Fink & Fuchs Public Relations AG
02.1998 - 02.2002
- Responsible for up to 10 Direct Reports
- Responsible for business development
- Built and managed a team of ten people
- Analysed existing sales process and developed new process of handling new business projets
- New business won: Sony Computer Entertainment, Navision Software (ERP), iMediation (Affiliate marketing startup)
- Managed budgets and PR plans for the following Accounts: Xerox, Baan Company, Sony Computer Entertainment, Navision, iMediation, RWE Powerline, Orbit/Comdex Europe.
Public Relations Consultant
Fleishman-Hillard Germany
12.1995 - 01.1998
Education
Australian Writers' Centre
07.2022
Storytelling
IDEO U Online School
USA08.2017
Australian Writers' Centre
09.2016
Colour Design Diploma - Colour Design
International School of Colour And Design
Sydney, NSW06.2011
CERT IV in Design - Interior Design
International School of Colour And Design
Sydney, NSW10.2010
Technical College, Worms, Germany
Highschool Kurfürst-Ruprecht-Gymnasium, Neustadt, Germany
01.1984
Skills
- SEO Copywriting
- Creative Storytelling
- Content Writing Content Strategy
- Copy Editing Proofreading
- Social Media Copywriting
- Email Marketing
- Project Management
- Newsletter creation
Affiliations
- Member of The Clever Copywriting School and Rachel’s List
- Member of the NSW Writer’s Centre
- Member of the Australian Society of Authors
- Colour Society of Australia (Member 2011-2015)
- Art Month Ambassador (2014)
- Design Institute of Australia (Member 2010-2012)
- 1st Mosman Scouts (Committee Member 2011-2012)
- German International School Sydney (Cultural Committee Leader 2012-2013)
Nationalities
- German
- Australian
Ballroom dancing
Started ballroom dancing aged 52 and am now competing in international ballroom competitions in Australia and overseas.
Languages
German
Native or Bilingual
English
Full Professional
French
Professional Working
Spanish
Elementary
Italian
Elementary
Timeline
Staff Writer
ArchiPro Australia
05.2023 - 12.2023
Writer & Content Manager
LeanIPD
04.2019 - Current
Copywriter
Self-employeed
01.2015 - Current
Business Development (Part Time, 50%)
Fink & Fuchs Public Relations AG
06.2008
Member of the agency management team (Part Time, 80%)
Fink & Fuchs Public Relations AG
05.2003 - 03.2005
Unit Manager and Member of the agency management team
Fink & Fuchs Public Relations AG
02.1998 - 02.2002
Public Relations Consultant
Fleishman-Hillard Germany
12.1995 - 01.1998
Self-published Downsize with Style in 2014
Bettina Deda colour design
Australian Writers' Centre
Storytelling
IDEO U Online School
Australian Writers' Centre
Colour Design Diploma - Colour Design
International School of Colour And Design
CERT IV in Design - Interior Design
International School of Colour And Design
Technical College, Worms, Germany
Highschool Kurfürst-Ruprecht-Gymnasium, Neustadt, Germany
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