DIYA MOTWANI
Ahmedabad
Summary
I am a final year BBA (H) student majoring in marketing at Ahmedabad University. My interests include fashion, content writing, travel, and reading. I have a curious mind and love learning new things. Previously, I worked as a Barista Trainer at Tata Starbucks, where I gained experience in customer engagement, sales strategies, and brand promotion. Before that, I served as Head of Content for The Entrepreneur's Club, leading a team in content creation and communication strategies. Alongside my studies, I also run a home bakery called Spongy Affair, where I handle branding, social media marketing, and customer engagement. From content planning and designing to running ads and analyzing metrics, I enjoy the creative aspects of marketing and branding. Currently, I am seeking internships in marketing to gain hands-on experience and broaden my expertise. I am eager to contribute my creativity and dedication to any role that offers valuable learning opportunities and growth potential.
Overview
3
3
years of professional experience
Work History
CO-FOUNDER
Spongy Affair
04.2022 - Current
- Company Overview: Company Overview: Spongy Affair is a premium bakery brand specializing in handcrafted desserts that blend quality, creativity, and seasonal freshness.
- Leading branding, marketing, and digital presence across social media platforms.
- Innovate and curate unique dessert offerings to enhance the brand's appeal.
- Handle customer engagement, order management, and business operations.
UNDERGRADUATE RESEARCH FELLOW
Ahmedabad University
02.2025 - 05.2025
- Researching consumer perceptions of 'savoir-faire' in luxury brand marketing.
- Analyzing marketing strategies used by global luxury brands to communicate craftsmanship.
- Working under the guidance of Professor Atul Kumar to produce insights on luxury brands' consumer engagement strategies.
BARISTA TRAINER
Starbucks India
06.2023 - 11.2024
- Conducted regular performance evaluations and provided constructive feedback to baristas, fostering their professional growth and enhancing team productivity.
- Collaborated with store managers on sales and marketing initiatives, resulting in a notable 15% increase in sales revenue through upselling and cross-selling strategies.
- Acted as a brand ambassador for Tata Starbucks, actively promoting brand values and initiatives both internally and externally, and supporting marketing efforts to drive sales and brand awareness.
- Implemented customer service strategies and coached 5+ baristas to consistently deliver exceptional experiences, resulting in a remarkable 95% customer satisfaction rating in customer experience audits.
HEAD OF CONTENT
Entrepreneurs' Club - Ahmedabad University
08.2023 - 10.2023
- Led a team of 5 content writers, spearheading content creation and communication strategies to promote entrepreneurship and innovation within the university community.
- Contributed by writing articles, event emails, and social media content to showcase the club's activities, events, and success stories.
- Collaborated closely with other club executives and members to integrate content initiatives with marketing and event planning.
- Organised workshops and training sessions to enhance the writing skills and knowledge of club members interested in content creation.
Education
Bachelor of Business Administration - Marketing
Ahmedabad University
Ahmedabad, Gujarat05.2025
High School Diploma -
Ahmedabad Public School International
01.2021
Skills
- Market Research
- Research Skills
- Consumer Behavior
- Strategic content planning
WEBSITES, PORTFOLIOS, PROFILES
www.linkedin.com/in/diyaamotwani-271121218
Languages
English
Full Professional
Hindi
Native or Bilingual
Gujarati
Limited Working
French
Elementary
Timeline
UNDERGRADUATE RESEARCH FELLOW
Ahmedabad University
02.2025 - 05.2025
HEAD OF CONTENT
Entrepreneurs' Club - Ahmedabad University
08.2023 - 10.2023
BARISTA TRAINER
Starbucks India
06.2023 - 11.2024
CO-FOUNDER
Spongy Affair
04.2022 - Current
Bachelor of Business Administration - Marketing
Ahmedabad University
High School Diploma -
Ahmedabad Public School International
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