Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic
Bhavya shetty

Bhavya shetty

Bangalore,Karnataka

Summary

Senior Marketing Analyst with Mphasis, skilled in market research and stake holder engagement with focus on driving impact through sustainability and DEI initiatives. Adept in conducting research on emerging topics like environmental sustainability, food waste reduction and inclusion campaigns translating insights into impactful presentations.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Senior Marketing Analyst

Mphasis
05.2025 - Current
  • Analyzed market trends to inform strategic marketing decisions and optimize campaign performance.
  • Developed and maintained comprehensive reports on key performance indicators for ongoing marketing initiatives.
  • Collaborated with cross-functional teams to design and execute targeted digital marketing campaigns.
  • Utilized data analytics tools to track customer engagement and improve user experience across platforms.
  • Partner with internal teams such as sales, marketing, and finance to align event strategy and execution.
  • Coordinate and execute marketing events and webinars, ensuring comprehensive planning and flawless execution.
  • Liaise with finance to oversee vendor payments, facilitate timely invoicing, and manage Mphasis.
  • Collaborate with marketing teams on campaign planning, custom content, digital support, and creative development to maximise event impact.
  • Assisted in managing and tracking different projects for the team.

Process Lead Marketing

Capgemini
06.2021 - 05.2025
  • Focused on sector marketing, especially in the Netherlands and German regions.
  • Collaborated with global marketing teams to drive campaign success.
  • Contributed to marketing thought leadership content, and managed the implementation of content calendars.
  • Compiled and promoted sustainability reports from CRI.
  • Conducted market research and collaborated with internal teams to integrate insights.
  • Delivered research outputs, such as insights decks, performance reports, and other relevant documents.

Client Service Assistant Manager

Applause
03.2019 - 09.2019
  • Managed client relationships across digital and media segments.
  • Organized client screenings and coordinated show pitching.

Assistant Manager-Sales

Times Network
11.2016 - 10.2017
  • Handled key advertiser accounts for Times NOW and Movies NOW HD.
  • Derived revenue through FCT and non-FCT components.
  • Liaised with agencies and clients to deliver campaign materials.

Assistant Manager-Client Servicing

ZEE Entertainment Enterprises Limited
07.2015 - 11.2016
  • Worked with marketing teams from Amazon, MX Player, and Sony Pix.
  • Handled show delivery, trailers, AVs, and pre/post sales activities.

Education

MBA - Marketing

Dr DY Patil School of Management
Mumbai
06-2015

Bachelors in Commerce - Commerce

SIES (NERUL) College of Arts, Science And Commerce
Mumbai
06-2013

Skills

  • Market Research
  • Marketing
  • Media Marketing
  • Team Work
  • Client Focus
  • Communication
  • Demand forecasting
  • Marketing strategy development
  • Client Acquisition

Certification

  • Certified in Business Communication Skill.
  • Certified in Customer Relationship Management.

Languages

English
Native or Bilingual
Hindi
Native or Bilingual
kannada
Professional Working

Timeline

Senior Marketing Analyst

Mphasis
05.2025 - Current

Process Lead Marketing

Capgemini
06.2021 - 05.2025

Client Service Assistant Manager

Applause
03.2019 - 09.2019

Assistant Manager-Sales

Times Network
11.2016 - 10.2017

Assistant Manager-Client Servicing

ZEE Entertainment Enterprises Limited
07.2015 - 11.2016

MBA - Marketing

Dr DY Patil School of Management

Bachelors in Commerce - Commerce

SIES (NERUL) College of Arts, Science And Commerce

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Bhavya shetty