Bianca Clarke
Summary
With over 15 years of experience in communications, I focus on creating meaningful connections and memorable customer experiences. Skilled in marketing strategy, brand and category management, advertising, promotions, events, digital marketing, e-commerce, sponsorship, and campaign development. Strong executive-level communication, stakeholder engagement, and project management abilities. Extensive experience reporting to senior leadership, collaborating across business units, and managing third-party partnerships.
Overview
15
15
years of professional experience
Work History
Marketing Campaign & Execution Lead
Energy Australia
01.2021 - 12.2023
- Developed and executed marketing strategy and go to market plan.
- Forged new business marketing partnerships, built rapport and maintained relationships whilst producing combined marketing activity.
- Developed and assisted in creating written, video, and image content for marketing channels.
- Assisted in the creation of engaging content for social media platforms, driving audience engagement.
- Implemented A/B testing methods to optimize digital ad performance, leading to higher click-through rates and conversions.
- Managed email marketing campaigns to nurture leads and maintain customer engagement.
- Enhanced digital presence by optimizing website content and utilizing search engine optimization techniques.
- Fostered strong relationships with vendors, ensuring timely delivery of high-quality products at competitive prices.
- Created compelling presentations to effectively communicate marketing initiatives and progress reports to stakeholders.
- Analyzed campaign performance data to inform future marketing strategies and improve results.
- Organized and executed successful events, contributing to increased lead generation and customer acquisition.
- Analyzed data and trends to uncover insights and identify key opportunities to inform strategic decisions.
Snr Account Director (Freelance)
Cummins & Partners
05.2019 - 08.2019
- Supported EnergyAustralia through industry regulation and major change period.
- Managed campaign for new major product launch into market, above the line from start to finish.
Snr Account Director (Freelance)
BWM Dentsu
02.2018 - 05.2019
- Worked with Latitude Financial Services, managing day to day below the line activity and CRM.
- Facilitated long term business and brand planning, research and execution across credit card portfolio.
- Multi-faceted responsibilities across new business, resulting in onboarding CitiPower and Powercor into agency portfolio.
- Employed and managed two direct reports.
Snr Account Director (Freelance)
Cummins & Partners
10.2017 - 12.2017
- Ran Kraft Heinz digital and social across an aggressive response campaign to Bega.
- Included social strategy, planning, media, setting up pages, ongoing engagement and moderation.
- Quickly adapted to working with various teams and clients across a number of brands and industries (Kraft Heinz, Asahi Premium Bev, Reflex, Gippsland Dairy).
General Manager
The JOB Creative
07.2016 - 10.2017
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Formulated policies and procedures to streamline operations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Manage the development of all content for the business and clients: animated explainer videos, interactive infographics, micro-content and micro-sites, conference content, presentation narrative design and animation plus more.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
Senior Digital Account Director
The White Agency
01.2016 - 07.2016
- Ran monthly digital optimisation meetings, involved reviewing, analysing and optimising on the digital activity across current campaigns, website activity, social, SEO, ECRM and any other active content..
- Digitally transformed the Hahn brand, initiating innovative solutions such as VR and 360 view.
- Developed and implemented 12 month content strategy and new website.
- Flipped health of account by focusing on planning, relationship building and close budget management.
Digital Account Director / Managing Director
Reactive
12.2014 - 12.2015
- Go to market strategy and launch of Warehouse Money, first all online financial provider in NZ, generated close to $1M in the first year and exceeded the KPIs by 300%.
- Deliverables included: online forms, customer loyalty & personalisation, website design and development, content development, marketing communications and systems integration.
- Delivered digital transformation and consolidation strategy for Goodman Fielder.
- Directed new business leads and responses for Air NZ, Rugby NZ, Fonterra and Dept of Health NZ.
- Proactively stepped into MD role for 6-months until a permanent replacement was appointed.
- Social Committee Lead and Volunteer Ambassador for NZ.
Senior Digital Account Manager
Keepers
08.2013 - 11.2014
- Four successful end-to-end digital experiences incorporating: UX, analytics, social, site build and design, CRM, acquisitions and strategies, SEO and digital advertising.
- Reporting data and analysis across many e-commerce sites and content strategies.
- Mattel's first only online Christmas campaign smashed the KPI by 200%.
- Attained two new million-dollar clients
- Management of financials close to $1M per annum, supported by solid forecasting.
Account Manager (Contract)
McCANN WorldGroup
03.2013 - 09.2013
- Used previous experiences to introduce new processes.
- Maintained composure and strong attention to detail in a fast-paced environment working on integrated campaigns with Specsavers and Forty Winks.
- Trained and managed two direct reports.
Account Manager / Project Manager
Cornwell Design
11.2012 - 03.2013
- Managed extensive internal and external project teams ensuring smooth operation from brand identity through to project execution across seven multimillion-dollar property clients based in Australia and US.
Account Manager
Hello I'm Venus
11.2010 - 07.2012
- Re-positioned and branded Swinburne University and Dennis Family Homes, launched Swinburne Online.
- Digital expert, supporting brands into digital space.
- Initiated and ran the Venus Social Committee.
Account Executive
M&C Saatchi
06.2009 - 11.2010
- Managed integrated campaigns for ANZ.
Account Coordinator Intern
Creative Brew
05.2009 - 08.2009
Education
Professional Health & Wellness Coaching -
Wellness Coaching Australia
01-2025
Email Marketing & Campaign Management -
Oracle
01.2014
Communications & Leadership Program -
Dale Carnegie
01.2012
Account Leadership & Strategic Planning -
AdSchool
01.2010
Adv. Diploma of Business Advertising -
Swinburne University of Technology
01.2009
Adv. Diploma of Marketing -
Swinburne University of Technology
01.2009
Skills
- Communication
- Leadership
- Strategy & Planning
- Relationship Growth
- Digital Design & Production
- Business Development & Sales
- Content Development & Execution
- Financial Success Management
- Project Management
- Team Development & Management
Technology
Microsoft Office, Canva, Google Analytics, Web Platforms, Adobe Suite (basic level), Keynote, wide range of CRM, project management and finance programs.
Hobbies and Interests
- Surfing
- Health & Wellbeing
- Reading
- Scuba Diving
Timeline
Marketing Campaign & Execution Lead
Energy Australia
01.2021 - 12.2023
Snr Account Director (Freelance)
Cummins & Partners
05.2019 - 08.2019
Snr Account Director (Freelance)
BWM Dentsu
02.2018 - 05.2019
Snr Account Director (Freelance)
Cummins & Partners
10.2017 - 12.2017
General Manager
The JOB Creative
07.2016 - 10.2017
Senior Digital Account Director
The White Agency
01.2016 - 07.2016
Digital Account Director / Managing Director
Reactive
12.2014 - 12.2015
Senior Digital Account Manager
Keepers
08.2013 - 11.2014
Account Manager (Contract)
McCANN WorldGroup
03.2013 - 09.2013
Account Manager / Project Manager
Cornwell Design
11.2012 - 03.2013
Account Manager
Hello I'm Venus
11.2010 - 07.2012
Account Executive
M&C Saatchi
06.2009 - 11.2010
Account Coordinator Intern
Creative Brew
05.2009 - 08.2009
Adv. Diploma of Business Advertising -
Swinburne University of Technology
Adv. Diploma of Marketing -
Swinburne University of Technology
Professional Health & Wellness Coaching -
Wellness Coaching Australia
Email Marketing & Campaign Management -
Oracle
Communications & Leadership Program -
Dale Carnegie
Account Leadership & Strategic Planning -
AdSchool
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<ul> <li>Executed comprehensive social media marketing strategies to elevate brand visibility.</li> <li>Created consistent, engaging content across multiple platforms to enhance messaging.</li> <li>Monitored client engagements and provided insights to improve interactions.</li> <li>Tracked product sales through social media analytics, generating reports for campaign optimization.</li> <li>Scheduled and published posts on various channels to maximize audience reach.</li> <li>Developed event marketing strategies to boost attendance and engage target audiences.</li> <li>Designed promotional materials such as flyers and banners for events.</li> <li>Coordinated logistics for events, ensuring seamless execution of all activities.</li> </ul> at Flirtcard<ul> <li>Executed comprehensive social media marketing strategies to elevate brand visibility.</li> <li>Created consistent, engaging content across multiple platforms to enhance messaging.</li> <li>Monitored client engagements and provided insights to improve interactions.</li> <li>Tracked product sales through social media analytics, generating reports for campaign optimization.</li> <li>Scheduled and published posts on various channels to maximize audience reach.</li> <li>Developed event marketing strategies to boost attendance and engage target audiences.</li> <li>Designed promotional materials such as flyers and banners for events.</li> <li>Coordinated logistics for events, ensuring seamless execution of all activities.</li> </ul> at Flirtcard